Turn social media trends into revenue

See what your audience posts and reacts to on TikTok, Instagram, YouTube and Reddit, and turn what works into content.

Try for free Book a demo

You can make anything now.
So can everyone else.

Knowing what's working makes the difference.

It's already there. Waiting for you to grab it.

You don't have to scroll it all.

Your agent reads and watches billions of posts and comments for you, and spots the outliers and patterns.

Let agents do the heavy lifting.

The hooks, formats and pains your audience responds to, ranked by engagement.

And build what's working.

Turn it into one brief for your content team, creators, talent agencies or AI tools.

Catch the next trend first.

Subscribe to your niche and get a Slack message the moment something new is worth making.

Product Hunt #1 Product of the Day

15,000+ marketers, agencies & brands ship with buzzabout

Everything you need for social media research, in one plan

Data, processing, research tools, storage, workflows, memory and integrations, for a fraction of the price.

Bought separately

$294

buzzabout

$49

Bought separately$294a month

buzzabout$49first month on Starter, all included

What buzzabout includes

DataPosts, comments and transcripts from 7 platforms
ProcessingHooks, pains, formats and sentiment on every post
Research toolsThemes, audiences, trends and briefs
StorageEvery collection kept and shareable by link
WorkflowsListening agents that run on a schedule
MemoryYour past research, ready for the next question
IntegrationsSlack alerts, MCP and API

Built for the way your team works

Pick your team to see what buzzabout does for you.

Agencies

Fresh angles and audience insight for every client, every week.

Brand and content teams

Know what to post next, and why it will land.

Paid social and UGC

Hooks, angles and briefs that lower your cost per customer.

Creators and strategists

See what your audience wants before you post.

Insights and research

Thousands of posts, read and summarised into a report you can share.

Everything that's working, in one content brief

Trending videos, comments, creators, formats, Reddit threads, competitors' ads and new trends, gathered by your agent and turned into one brief.

Content brief

Open with the reach drop,
not the tips.

Insight

"My posts no longer are getting views and engagement and it's probably time to quit"

27 upvotes, 43 replies on Reddit, and the same on YouTube

Hook

You're not posting too little. You're posting the wrong thing.

Format

Talking head with text on screen, as a quick list

References

+21

Creators

3 already post about it

TrendingDownload

r/InstagramMarketing2mo ago

My posts no longer are getting views and engagement and it's probably time to quit

I've been at this for 6 years so I've experienced literally all that one can experience running a niche meme or content page

2743

Competitor's adrunning 86 days

linktr.eeSponsored···

Comment on YouTube

@BlackSantana2 days ago

I was doing numbers last week....now...its back to the drawing board smh

Reply

Creator on TikTokFollow

Lana | TikTok Coach@lana.k.social428.3K followers · 5.9M likes

Viral format

HookPointCTA

Talking head, text on screen2.0M views on the top one

Your listening agent, in Slack

buzzaboutAPP9:02 AM

A reach-drop explainer hit 202K views

Your collection

Reach hooks24 posts saved

How buzzabout compares

Data providers give you raw posts. ChatGPT gives you guesses. buzzabout gives you what to make, with the posts that prove it.

Capability	buzzabout	Other data providers	Social listening tools	ChatGPT	Scrolling yourself
What it reads
Every major platform in one question	Yes7 platforms, one question	PartlyOne scraper per platform	YesBuilt to track brand mentions	NoCan't see this week's posts	PartlyOne feed at a time
Comments and transcripts	YesUp to 100 comments per post, transcripts included	PartlyPaid add-ons, comments billed apart	PartlyVaries by platform	NoOnly what you paste in	YesIf you have the hours
Off-topic posts filtered out	YesChecked on every post, never billed	NoYou pay for every record	PartlyKeyword rules you maintain	NoWorks on what you paste	YesYou judge every post
What it finds
Hooks, formats and pains on every post	YesLabeled on every post	NoBring your own AI	PartlySentiment, not hooks or formats	PartlyOn posts you paste in	PartlyIn your head
Themes across thousands of posts	Yes2 to 15 named themes per question	NoNone	PartlyKeyword trends	NoOnly what fits in a chat	NoToo many to read
Who is engaging	YesAge, interests, brand affinities, personality	NoRaw profiles at best	PartlyDemographics on some sources	NoNo audience data	NoGuesswork
What you get
Briefs grounded in real posts	YesHook, format and reference posts, in a link	NoYou build that part	NoDashboards, not briefs	PartlyWrites one, without real posts	PartlyYou write it
Keeps watching your niche	YesEvery day, alerts in Slack	PartlyIf you schedule and maintain it	YesAlerts on your brand	NoOnly when you ask	NoOnly when you look
Works inside your own AI agents	YesMCP on every plan, REST on Business	YesRaw-data MCP servers	PartlyVaries by vendor	PartlyNeeds data plugged in	NoNo

Moving from a listening suite or a keyword tracker? Compare buzzabout with the tools teams switch from. Or start with the method in our guides to TikTok social listening, Reddit social listening and LinkedIn social listening.

Infrastructure for your agents

Add to Claude

Plug buzzabout into Claude, Cursor or your own agent. It gets analyzed posts, themes and audiences, not raw JSON.

https://mcp.buzzabout.ai/mcp

One connection, every planOAuth or an API key, in any MCP client.
Answers with the proof attachedEvery claim links to the posts behind it.
A REST API on BusinessOne schema across 7 platforms. Read the docs

What teams say about buzzabout

The tool gives us good insights into what the market says and thinks, on a scale that is almost impossible to do manually.

Erik Theelen

Co-founder, Hide and Seek

buzzabout delivers insights into how users and audiences talk about brands, products, and key topics — informing sharper communication and marketing strategies.

Miriam Rönnau

Strategy Director, PIABO

Try buzzabout free

Add your brand and your niche. The agent starts reading right away.