Topic|social platforms
Hook|comparison
Emotion|excitement
Tone|conversational
✓10dimensions tagged
Turn social media signals
into content that performs
01 · Agents research
Agents read thousands of mentions.
You get the working patterns.
Hooks, pains, objections, narratives, visual styles. The agents find them in your own data, with 90% accuracy and no predefined taxonomy.
Pain points
Objections
Formats
Tone of voice
Hook types
Emotions
Narratives
Visual styles
Questions
02 · You direct
Ask in plain words.
Get research you can act on.
The agent picks the method, runs it on real mentions and cites every post it used.
Build a story
your audience wants to share
Point an agent at your brand, a competitor or a category. It finds the patterns, pains and proof points, and turns them into the next story your marketing tells.
Use-case breakdown by platform
Across the detected use-case clusters, LinkedIn dominates the more workflow- and revenue-oriented categories, while Reddit is stronger in content generation and CRM/data automation.
Platform split within each detected use case
The clearest skew is Dynamic Personalization & Recommendations on LinkedIn (12 of 13 posts, 92.3%) versus Data Management & CRM Automation on Reddit (6 of 7, 85.7%).
Use case
Lead platform
Lead posts
Share %
Text Content & Copy
Reddit
71
74.7
Visual & Audio
Linkedin
26
57.8
Lead Qualification
Linkedin
47
72.3
Ask anything…
From signal to content
in 3 steps
Agents tag every post the moment it lands, find the patterns that repeat and hand the result to whoever makes the content.
Watch
Watch the conversation
Every post, video and comment is tagged across 10 dimensions: topic, emotion, hook, narrative, tone, intent, CTA, sentiment, entities and language.
Research
Posts analysed
6,294
Top patterns
Painalgorithm fatigue34.2%
Hookcomparison22.8%
Emotionexcitement19.4%
Find what repeats
Pains, hooks and emotions ranked by how often they show up. The kind of read that usually takes a research team weeks.
Hand off
BriefReady
"TikTok wins where Instagram pretends."
Sent to
Claude
·
MCP
Build the brief
Turn what the agent found into briefs personalised for each audience segment, then share them with creators, your content team or AI tools.
Agents that watch your niche
Pick a job and name the topic, brand or rival. The agent checks every day and posts a digest to Slack or a webhook.
AI-written copy feels generic and soulless
Posts412
Reach38k
Trend+24%
Marketers can't measure AI content ROI
Posts524
Reach94k
Trend+38%
AI tools promise speed but deliver sameness
Posts657
Reach128k
Trend+47%
Pain points detected across
Pain point watcher
Catches the frustrations and unmet needs your audience keeps repeating, and flags a new one the day it starts to spread.
Trend monitor · live
3,842
Trending
AI workslop
Sentiment dip
Competitor caught shipping slop
30d ago
15d
Now
Trend monitor
Follows a topic or a whole category every day and tells you when something breaks out or sentiment turns, before it shows up in your numbers.
Competitor tracker
Watches what rivals post and how their audience reacts: the formats they double down on, the hooks that land and what their own fans complain about.
Brand tracker
Every mention of your brand with sentiment and the people behind it, including the conversations you were never tagged in.
Creator watch
Follows the creators in your space and shows what they publish, how it lands and who is driving the conversation in your niche.
Agents that research and brief
Ask for a deep dive and get back a report, a persona or a brief your team can act on, each shared with one link.
Top hooks this month
"I tried it so you don't"12.4k
Before and after9.8k
"Nobody talks about this"7.2k
Price comparison5.4k
1,400posts
6,200comments
640audio
120video
Hooks, pains and narratives
Mine thousands of mentions for the hooks, objections, narratives and topics that earn engagement, ranked and linked to the posts behind them.
Profiles analysed
1,200
Psychographic analysis
Pain points
Unmet needs
Top audience questions
Audience and personas
Profile the real people engaging with a trend: who they are, what they value and what they ask. Then adapt the message for each persona.
Content briefs
Turns a finding into a brief for UGC creators, content teams or AI video tools like Higgsfield.
Inspiration collections
Save the best-performing posts into shared collections, so your creative team works from the same swipe file.
Trend reports
Market and trend reports with live charts. Share a link, embed it in Notion or export a PDF for the deck.
Your agents research, your team ships
- A weekly read on what is working in your niche
- Content strategy built on real pains and proven hooks
- Reports to share by link or export as PDF
- Unlimited projects on Business & Enterprise
- An agent per client, with digests in Slack
- 30% commission on the agency partner programme
- Briefs with the hook, references and audience in one place
- Shared collections of the posts worth learning from
- The creators driving your niche, and what lands for them
- New hooks and angles to test, taken from what already works
- The objections your ads should answer first
- Personas to tailor creative for each audience
Give it a task,
get back finished research
Pick a task. The agent plans the research, runs it on real social posts and cites every one it used.
What your agents
run on
Core engine
An agnostic pattern matching engine
The engine under every agent. It extracts hooks, emotions, narrative structures and pain points across text, audio and visuals, from your own dataset instead of a predefined list.
- Adapts extraction to your query & data modality
- Surfaces structure your queries didn't know to ask for
Describe what patterns to look for…
Multimodal ingestion
Every frame and every word, read.
Videos are transcribed and every frame is analysed for objects, logos and on-screen text, so spoken frustration and competitor packaging in the background are both part of the signal.
- Speech-to-text + OCR + object detection
- Logos & products tracked across creators
cup · logo
pour
text: "smooth"
taste test
brand: Oatly
On demand
A research agent with the right tools
Not a chatbot. Give it a task and it plans the research, mines patterns, samples quotes, splits cohorts and builds charts on your dataset. You see every step, and every answer is grounded in your data.
- Tool calls visible and auditable
- Every answer cites real mentions
What's the #1 objection to our cold brew?
tool: pattern_extract(topic="objections", n=500)
tool: cluster_quotes(k=5)
Top objection: bitter finish, cited in 38% of negative mentions, especially on Reddit threads about small-batch brews. Second: price creep vs. competitors (22%).
Reports
Trend reports your colleagues can open
Every chart an agent produces is a live report. Share a link with your team, embed it in Notion or your deck, or download it as PNG or SVG.
- Download · embed · share link
- CSV export for further analysis
Share
Feb 06Mar 06Apr 06May 04
Global reach
Localization by country & by language
Research in 30+ languages with results scored in their native context, so "salty" in a British thread and "salé" in a French one don't collapse into the same bucket.
- Native sentiment + slang detection
- Filter by country & market
🇺🇸United States · EN42%
🇬🇧United Kingdom · EN18%
🇩🇪Germany · DE12%
🇫🇷France · FR9%
🇧🇷Brazil · PT7%
Audience
Real profiles, not synthetic personas
Analyse the people commenting, sharing and reacting to a piece of content or a competitor's profile. Demographics and psychographics from real social profiles, so you build for who is actually there.
- Age · gender · geography · profession
- Interests, values & personality signals
Age & Gender
F
M
25-3441%
35-4426%
18-2419%
45+14%
Top Countries
United States38%
Germany14%
United Kingdom11%
Canada8%
Occupation
Creative32%
Tech22%
Marketing16%
Other30%
Psychographics
- Openness82
- Conscientiousness68
- Extraversion54
- Agreeableness61
- Neuroticism38
Source-level tracking
Paste a profile, channel or subreddit. Get the full decode.
Add any creator profile, channel, account or subreddit. buzzabout tracks the whole source continuously, not one post at a time.
- Works across Reddit, TikTok, YouTube, IG, X, LinkedIn
- Continuous tracking on profiles & channels
tiktok.com/@sipdaily
Analyse
Views
2.1M +18%
Sentiment
+0.64
Hook
contrarian
Always-on
Agents that check in every day
Start from a template (trends, competitors, your brand, creators or pain points) or write your own instructions. The agent runs on schedule, flags spikes and sentiment shifts, and surfaces new pains as they appear.
- Digests to Slack or webhooks
- Daily & weekly digests
Spike on Reddit · "cold brew recall" · +214 mentions2m ago
Sentiment shift on TikTok · nitro category · −0.1814m ago
New pain surfaced · "oat milk shortage"1h ago
Memory
Agents that remember your brand
Every project keeps its own context: saved pains, quotes, audience questions and frameworks. Agents pick it up in every run and chat, and so does anything you connect through MCP or the API.
- Reusable by team & by AI tools
- Versioned & auditable
Cold brew · Q2 context
- Pain: bitter finish
- Hook: contrarian
- Objection: price creep
- Audience Q: is it oat-safe?
Used by
- Research AI chat
- Claude · MCP
- ChatGPT · MCP
- Content drafts (team)
Hand-off
Briefs your team can shoot
Turn a finding into a brief with the hook, format, platform, references and target audience. Keep every brief for a project on one board and share each one with a single link.
- Share links for creators and agencies
- Built from the posts the agent found
Brief · oat cold brew UGC
- Hook: contrarian
- Format: 30s talking head
- Platform: TikTok
- Audience: oat milk switchers
Shared with
- UGC creators · link
- Performance team
- AI video tools
- Claude · MCP
Team sharing
A shared swipe file of what performs
Clip the best posts, quotes and patterns into collections and share them with your creative team. Everyone works from the same evidence, and new members start from a library instead of a blank canvas.
- Clip, tag & comment on posts
- Shareable links & team access
Bring your own agent
MCP & API
Give Claude, ChatGPT or your own agents the same social research. Connect through the MCP server or call the REST API from your stack.
- Native MCP for Claude, ChatGPT, Cursor
- REST API for custom workflows
# ask your agent, grounded in buzzabout context GET /v1/projects/cold-brew/insights Authorization: Bearer bz_***** › returns pains, hooks, quotes, frameworks
Claude · MCPChatGPT · MCPCursorCustom agents · API
15,000+ marketers, agencies
& brands ship better campaigns with buzzabout
The tool gives us good insights into what the market says and thinks, on a scale that is almost impossible to do manually.
buzzabout delivers insights into how users and audiences talk about brands, products, and key topics — informing sharper communication and marketing strategies.
Put an agent
on your niche today
It watches TikTok, Instagram, YouTube, Reddit, X and LinkedIn, and briefs your team on what to make next.
Join 15,000+ users · Starter $98/month for the whole plan