Introduction – welcome back to buzzabout!
The past 6 months were busy.
Our team spent days&nights to re-build buzzabout from the inside out.
The main goal is to give marketers real control over high-quality data: how they analyze conversations, understand their audiences, and track what matters.
So let us reflect on what we’ve improved during this half-year period.
Audience Insights – go beyond “who” to understand “why”
Audience Insights is now more detailed, more structured, and more actionable.
Instead of surface-level demographics, you get a full breakdown of who’s behind the comments: their interests, behaviors, frustrations, motivations, and communication style.
You can map out real personas, segment them and explore how they think and speak. You can directly quote them so your messaging matches their language.
And because you can now view real profiles and interests, building campaigns around audience reality (not assumptions) becomes a standard (and way easier) part of your workflow.
Tracking – stay updated 24/7
Our tracking feature now pulls new posts every day and delivers a weekly summary straight into your dashboard.
It means you don’t have to manually check competitors, hashtags, or forums anymore.
The system collects and organizes updates for you — so you know what’s happening in real time.
We also send you a weekly update to your inbox, so you’re always keep your finger on the pulse of online conversations.
Research assistant + smart keywords = stronger results
The quality of your research starts with the keywords you choose. If they’re off, so are your results — the classic “garbage in, garbage out” principle. Our new Research Assistant helps you solves it.
Smart AI suggests you highly relevant and high-impact keywords before you even run a report.
With better inputs, your output becomes richer and more accurate. Be sure they truly align with real user intent.
URL Analysis – watch competitors like a pro
You can now build a watchlist of up to 100 accounts and follow their activity directly from buzzabout.ai 🥷
The tool automatically monitors what they publish, how their audience responds, and how they build their marketing strategy.
It absolutely changes the game: competitive analysis now transforms into a daily habit. And because it’s automated, you save hours of manual checking.
Spikes detection – never miss a shift in attention
Spikes detection helps you identify moments when conversations exploded. With this feature, you can easily understand why.
It’s a retrospective look at how interest formed, how narratives impacted it, and what triggered sudden attention.
New charts – read the landscape at a glance
The updated overview dashboard now includes trend lines, sentiment tracking, and content intent analysis.
Now, you’re able to generally understand the conversation landscape: what people are talking about, how they feel, and how those topics are evolving.
Upgraded topic analysis – separate what’s said from how people react
Posts and comments are now analyzed separately.
Now, you have a clear picture of both sides of the conversation: what’s being said and how people respond.
It will help you to track how messaging lands, detect gaps between brand narratives and audience perception, and plan content that meets people where they are.
Quote extraction – use real words
Our new quote extraction tool pulls direct user quotes, buzzwords, and slang from conversations (all languages!).
These snippets can be added straight into your reports, pitch decks, or be directly used even in the ad creatives!
It’s a faster path to writing copy that sounds human – audience’s trust to you will grow 📈
New navigation & design – work faster, think clearer
We’ve refreshed the tool’s design to make navigation smoother and the overall experience easier.
The new layout is simpler, faster, and more intuitive — so you can spend less time figuring out where things are and more time digging into insights.
90% topic accuracy – done for better choices
We’ve completely rebuilt our data processing pipeline!
Now, it’s running at least 2x more efficiently than ever before. It can process tens of thousands of posts and maintain ~90% topic accuracy.
With it, you have cleaner, sharper, and more high-quality insights.
Dozens of other small improvements
Honestly, there are many-many more – we just don’t want to take much of your time here!
buzzabout is now more stable, more precise, and more enjoyable to use.
We really focus on details… all is done to deliver you the best experience possible!
Every small change adds up to a tool that works harder for you — so you can focus on strategy, not spreadsheets.
Conclusion
For our team, it’s important that every — literally every — user has a smooth and positive experience using buzzabout.ai
It’s made by people in marketing, for people in marketing.
We know how messy things can get with dozens of spreadsheets, tabs, and manual tracking. With buzzabout.ai, you don’t have to deal with that anymore.
If you haven’t tested our updates yet, you’re very welcome to jump in and see how much easier your work can be done.
