Mastering Audience Research with AI: A Step-by-Step Guide

As a marketer, you're often tasked with creating ad copy or content pieces for various placements. Let's consider, for example, creating ad copy for a standing desk.

How do we ensure that our message will truly resonate with the audience and bring the desired engagements, CTRs, and increase ROI as a result? Right - audience research is the answer. Let's try that with buzzabout, our AI-driven audience insights tool.

Here's a quick guide to get the most out of your research and craft winning copy.

Step 1: Define the Research Topic and Keywords

The most important part is identifying the right keywords that describe the product and its context—like standing desk, home office setup, and working from home. If you choose your keywords wisely, you'll capture a wide range of discussions across social platforms like Reddit, YouTube, and TikTok.

Hint: Try to search on social media first to ensure that there is enough relevant content on your search query.

Step 2: Set the Date Range

For a long-term trend like standing desks, use an 'All time' search. This ensures you capture both recent and historic conversations, giving you a well-rounded view of audience sentiment. For recent trends, it's better to use time filters to ensure the quality of the captured dataset.

Step 3: Consider Localization

Focus on English-speaking regions to start (more content > more insights). Localization helps, but with a broad topics.

To localize your search, simply type in the search query in the desired language.

Step 4: Choose Source and Hit Search

Input your keyword, select the source, and hit search. In minutes, the app analyzes thousands of discussions, pulling out key metrics like resonance score, engagements, sentiment, and opinions.

Since it's real-time processing, it might take up to 5 minutes, depending on the search query, source, and amount of data. Let us do the heavy lifting for you.

Step 5: The Fun Part—Analysis

Look for key topics and identify what resonates with your audience. What do people love? What concerns hold them back? For example, regarding standing desks, we found that many users seek customization options and have concerns about stability—crucial insights for your ad copy.

Step 6: Dig Deeper with AI Assistants

Use AI assistants to ask follow-up questions like "What customization features are most requested?" This gives you a deeper understanding of what buyers really want, helping you fine-tune your messaging. In our case, we found that cable management is really important to users.

Step 7: Craft Targeted Ad Copy

Now, use these insights to write ad copy that speaks directly to your audience. Highlight features they care about, like cable management solutions, or communicate improvements in stability—addressing their pain points directly.

Step 8: Achieve Better Results

With targeted ads based on real insights, you'll see higher engagement and stronger ROI. Stop guessing—deliver what your audience really wants.

That's just a simple example of the insights we might find and how we could use them to improve our marketing. In real-life scenarios, applications of that kind of audience research are basically endless.