Beauty trends
Sep 29, 2026HairTikTokBreaking out

Onion Shampoo for Hair Growth on TikTok: What People Are Saying and Why It Is Growing

Onion shampoo is a DIY-meets-herbal hack; audiences reward process and odor fixes, while brand-first and biochem lectures get scrolled past.

Last 4 weeks

New

Google searches vs the 8 weeks before

Total social media mentions

~72K

TikTok, last 12 months

Views

~410M

Best post this month

Search, last 12 months

What people post about

How to use8% of posts2.2% averageOpeningExample ↗
Homemade onion mixes20% of posts2.7% above averageProvenExample ↗
Botanical boosters17% of posts3.0% above averageProvenExample ↗
Smell control4% of posts4.0% above averageProvenExample ↗
Medical watch2% of posts2.0% averageEmergingExample ↗
Scalp care1% of posts1.5% below averageEmergingExample ↗
Onion shampoos36% of posts1.6% below averageSkipExample ↗
Sulfur hair science12% of posts1.2% below averageSkipExample ↗

Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 2.1%.

Post this

Three ideas built from the angles, formats and hooks that work for this trend.

1

Kitchen to Shower Onion Shampoo

Chop, blend, strain onion; mix juice into base shampoo. Massage scalp, leave 30 minutes, rinse. Show patch test and storage.

Tutorial or demoCuriosity hookHomemade onion mixes
See an example · 730K views ↗
2

Defeat Onion Smell, Fast

POV sniff test, then boil onions, strain, mix with aloe and a little coconut oil; wash, show scent check and partner reaction.

Skit or POVQuestion hookSmell control
See an example · 5.2M views ↗
3

15 Day Onion Shampoo Diary

Day 1 baseline clip, routine voiceover, wash day timestamps, 30 minute leave on, weekly check ins, baby hair closeups, odor notes, reflection.

Talking headTransformation Promise hookHow to use
See an example · 210K views ↗

How to post it

Talking head dominates at 36% of posts. Tutorial or demo earns the best engagement (3.4%).

Talking head36% of posts · 1.7% ER
Most used
Tutorial or demo26% of posts · 3.4% ER
Best ER
Product showcase or unboxing18% of posts · 1.5% ER

Do more of this

  • Tutorial or demo3.4%26% of posts
  • Transformation Promise hook2.7%29% of posts
  • Question hook2.1%23% of posts

Skip this

  • Urgency hook0.8%2% of posts
  • Shock hook1.2%3% of posts
  • Slideshow or carousel1.4%4% of posts

Median engagement rate; this trend averages 2.1%.

Posts to learn from

The posts that beat this trend's engagement, and how they were made.

Tutorial or demoRelatability hook
Talking headRelatability hook
Talking headIntroduction hook
Tutorial or demoCuriosity hook
Voiceover with b-rollQuestion hook
Vlog or day in the lifeRelatability hook

Who to work with

Mona Nasser@monamakeupdoll38MviewsParachute Advansed Arabia@parachuteadvansedarabia17Mviewscontentbyjayslen@findsbyjayslen13MviewsAmna Hair Zone@amnahairzone11Mviewslidohair@lidohair9.9Mviews

Brands in the conversation

What people ask

What is it15

  • What would happen if you use onion juice on your hair for two weeks?
  • What if two simple kitchen ingredients could give your regular shampoo a natural hair care boost?
  • What about the smell?

Where to get it8

  • Where are you watching the video from?
  • Please STOP buying hair growth supplements until you check your shampoo?
  • Where are you watching this video from?

Price and cost7

  • Six products from Natural Sant for that amazing price?
  • What price would you pay for a product that actually worked?
  • How much do you think it was??

Does it work5

  • Cuéntenme cómo les ha ido con esta línea, por cuánto tiempo la llevan usando y si han visto resultados?
  • Does it work or will it just leaving you smelling like an onion baji?
  • Can you believe I got these results using onion haircare?

How to use it5

  • If you are not hydrating your scalp, how do you think that it's going to grow?
  • How to use it?
  • How to Make Onion Shampoo at Home?

Timeline and results1

  • Can you share how you make the onion juice? How long do you leave it on for and I’m assuming you rinse afterwards. Do you wash with shampoo?

Get this report for your own brand

buzzabout reads real conversations across TikTok, Reddit, X, Instagram, LinkedIn, and YouTube and turns them into post ideas like these.

Research your own topic