1.2M144.7k27413.9k13.20%
Beauty trends
Dr. Groot Shampoo on TikTok: What People Are Saying
Retail haul virality meets scalp-care routines: Costco and Sephora drops grab reach, while regimen explainers and damage repair spark deeper engagement.
Last 4 weeks
-3%
Google searches vs the 8 weeks before
Total social media mentions
~26K
TikTok, last 12 months
Views
~330M
Best post this month
4.3M
What people post about
Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 0.9%.
Post this
Three ideas built from the angles, formats and hooks that work for this trend.
1
See an example · 2.3M views ↗
K-Head Spa At Home
Film a wash day: Detox Water, Thickening Shampoo, five-second in-shower treatment, conditioner, then leave-on serum to mimic a Korean head spa.
Vlog or day in the lifeCuriosity hookComplete routine
See an example · 2.3M views ↗2
Bleach Damage Wash Routine
Show over-processed strands, then demo Thickening Shampoo plus five-second in-shower treatment; explain slip, detangling, and how hair feels after air-dry.
Tutorial or demoRelatability hookDamage repair
3
Ten-Second Scalp Detox Prep
Open with 'Why skip this step?' Part hair, pour detox water on scalp, wait ten seconds, rinse, then shampoo and five-second treatment.
Talking headCuriosity hookScalp detox
How to post it
Talking head dominates at 51% of posts. Tutorial or demo earns the best engagement (1.4%).
Do more of this
- Vlog or day in the life3.7%2% of posts
- Demonstration hook1.6%2% of posts
- Tutorial or demo1.4%17% of posts
Skip this
- Urgency hook0.2%3% of posts
- Shock hook0.5%2% of posts
- Bold Claim hook0.6%4% of posts
Median engagement rate; this trend averages 0.9%.
Posts to learn from
The posts that beat this trend's engagement, and how they were made.
Vlog or day in the lifeCuriosity hook
Tutorial or demoRelatability hook
264.1k30.2k8367211.70%
Vlog or day in the lifeStory Opening hook
2.3M254.1k5952.7k11.20%
Talking headCuriosity hook
180.6k15.4k482378.70%
Tutorial or demoRelatability hook
1.3M85.5k2591.2k6.70%
Talking headQuestion hook
2.4M127.9k1.4k29.6k6.60%
Who to work with
Briel Adams-Wheatley@no_limbs_150Mviews
bretmanrock@bretmanrock9.4Mviews
Lexiii@cookie3lg7Mviews
JJ@jooshica7Mviews
Big Hair by Ash@ashmartodam5MviewsBrands in the conversation
Sephora
60 posts
Costco
36 posts
Amazon
24 posts
Costco Wholesale
7 posts
LGbeauty US
7 posts
Dr. Groot Hair
5 posts
Kérastase
3 posts
CapCut
2 posts
What people ask
What is it25
- What are you adding to your @sephora cart?
- What's your favorite Dr. Groot product?
- What did I put you on, Princess?
Where to get it10
- Would I buy again?
- What do you mean we can go to Sephora to buy Korea's number one hair care product?
- If someone is a builder and they want to build a more accessible shower, you know where to run to?
Price and cost6
- Did you know that Dr. Groot is the number one Korean hair care brand and it is now available at Costco?
- New Korean shampoo for thin hair at Costco?!
- K-beauty hair care at Costco?
Does it work2
- If you've been looking for something that's thickening, that's going to really make your hair healthy, it does have an herbal scent, but I'm okay…
- Real Or Scam?
How to use it2
- how do I get my hair thicker what products are good for thin hair?
- How often do you usually use this shampoo to wash your hair if I may ask?
Safety and side effects1
- And if this is me now, what is going to happen in things like pregnancy?
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