Beauty trends
Sep 30, 2026HairTikTokSteady

Dr. Groot Shampoo on TikTok: What People Are Saying

K-haircare meets warehouse discovery: retail drops pull views while regimen how-tos, hormonal use-cases, and scalp science win engagement marketers underserve.

Last 4 weeks

-7%

Google searches vs 20 Jul to 1 Sep

Total social media mentions

~26K

TikTok, last 12 months

Views

~290M

on posts about this trend

Best post this month

4.3M

views · watch it ↗

What people post about

Hormonal hair care18% of posts1.1% above averageOpeningExample ↗
Complete regimen14% of posts1.2% above averageOpeningExample ↗
Scalp microbiome8% of posts1.0% above averageOpeningExample ↗
Damage repair7% of posts1.4% above averageOpeningExample ↗
Pre wash clarifier1% of posts0.2% below averageEmergingExample ↗
Density improvement21% of posts0.8% below averageCrowdedExample ↗
Bulk retail18% of posts0.5% below averageCrowdedExample ↗
Live sales events8% of posts0.3% below averageCrowdedExample ↗
In shower treatment4% of posts0.3% below averageCrowdedExample ↗

Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 0.9%.

Post this

Three ideas built from the angles, formats and hooks that work for this trend.

1

Korean Head Spa At Home

Film a wash day sequencing Detox Water, Shampoo, Miracle In-Shower Treatment, Conditioner, and leave-on serum, with quick captions timing each step.

Vlog or day in the lifeCuriosity hookComplete regimen
Example TikTok post by @bretmanrockSee an example · 2.3M views ↗
2

PCOS and Postpartum Scalp Routine

Creator narrates shower routine addressing shedding: focus on gentle scalp cleanse, Miracle In-Shower Treatment, then air-dry styling that protects fragile edges.

Tutorial or demoRelatability hookHormonal hair care
3

Why Microbiome Scalp Care Matters

Creator explains sulfate-free, silicone-free credentials while showing shampoo texture and prebiotic beads close-ups, overlaying simple callouts on biotin, rosemary, caffeine.

Talking headCuriosity hookScalp microbiome
Example TikTok post by @rw2100See an example · 180K views ↗

How to post it

Talking head dominates at 53% of posts. Tutorial or demo earns the best engagement (1.7%).

Talking head53% of posts · 0.9% ER
Most used
TikTok post by @jooshica: why did i just find out 😭 dr groot is finally available online at Sephora!!! @Dr. Groot…TikTok post by @erikatitus: it has been quite the journey LOL but hair is as healthy as ever with the best scalp care…
Product showcase or unboxing15% of posts · 0.9% ER
TikTok post by @drgroothair: Get set for festival season with #DrGroot’s Mini Travel Gift Set of Korean hair care…TikTok post by @costcoguide: The #1 Korean hair thickening brand has officially arrived at @Costco Wholesale ! 🛒 @Dr.…
Tutorial or demo15% of posts · 1.7% ER
Best ER
TikTok post by @thelipsticklesbians: #drgrootpartner Beauty queens, @Dr. Groot Hair just launched on Sephora.com and I’ve been…TikTok post by @thelipsticklesbians: #drgrootpartner Can a hair product actually thicken your hair? With @Dr. Groot Hair’s…

Do more of this

  • Vlog or day in the life3.1%2% of posts
  • Tutorial or demo1.7%15% of posts
  • Demonstration hook1.6%2% of posts

Skip this

  • Urgency hook0.2%3% of posts
  • Shock hook0.5%2% of posts
  • Bold Claim hook0.6%3% of posts

Median engagement rate; this trend averages 0.9%.

Posts to learn from

The posts that beat this trend's engagement, and how they were made.

Vlog or day in the lifeCuriosity hook
Vlog or day in the lifeStory Opening hook
Talking headCuriosity hook
Tutorial or demoRelatability hook
Talking headQuestion hook
Talking headRelatability hook

Who to work with

Briel Adams-WheatleyBriel Adams-Wheatley@no_limbs_150MviewsLexiiiLexiii@cookie3lg7MviewsJJJJ@jooshica7MviewsThe Lipstick LesbiansThe Lipstick Lesbians@thelipsticklesbians4.9MviewsErikaErika@erikatitus4.7Mviews

Brands in the conversation

What people ask

Does it work15

  • 125 hours of antioxidant protection?
  • I’m curious to see if it works for my oily hair.
  • Does it really make your hair thicker?

What is it11

  • How is Dr. Groot doing all this?
  • Can you tell me what shampoo and conditioner do you use?
  • Did you know healthier hair starts at the scalp??

How to use it7

  • What's the easiest way to get rid of bald spots and hair loss/shedding?
  • What order should you use your favorite K-beauty products on wash day?
  • Have you been a little overwhelmed by how many products there are and how to use them in what order?

Where to get it6

  • What K-hair care essentials are you picking up at Sephora?
  • What do you mean we can go to Sephora to buy Korea's number one hair care product?
  • Did you know that Dr. Groot is the number one Korean hair care brand and it is now available at Costco?

Price and cost2

  • Why did I spend over $100 for this shampoo set?
  • $10 like hello?

Safety and side effects1

  • is it going to make my hair dry?

Searched on Google

Is Dr Groot shampoo good for hair growth?

On TikTok, creators place Dr. Groot in scalp-first, thinning-hair and hair density conversations, with some saying results speak for themselves while others ask if it’s real or a scam. Posts show where to buy and how to use, not verified outcomes.

Get this report for your own brand

buzzabout reads real conversations across TikTok, Reddit, X, Instagram, LinkedIn, and YouTube and turns them into post ideas like these.

Research your own topic