813.3k221.7k42313.4k29.00%
Beauty Trends 2026: What to Post This Month
Jump on Fall nails, Halloween nails, and Japanese manicure, and favor tutorials and self presentation to outperform the 3.2% median engagement rate this month.
Post about now
Feature Fall nails (4x) and Japanese manicure (3.5x). Add Goda perfume (+60%) or Cécred hair drops (+27%) if you cover fragrance or hair.
Post like this
Use tutorial or demo (3.3% engagement rate) and product showcase or unboxing (3.4%) formats. Test vlog or day in the life (5.2%) and skit or POV (4.7%) with Relatability or Curiosity hooks.
Plan ahead
Prep Halloween nails (3.8x), which peak in October. Schedule Fall pedicure (3.4x) and Fall nails (4x) for September, and ease off Butterfly nails (-21%).
Trends tracked
36
beauty, US
Total mentions
~14M
TikTok posts, last 12 months
Total views
~6B
on posts about these 36 trends
EMV
~$60M
estimated media value at a $10 CPM
Where each trend stands
TikTok Beauty in 2026-09 logged 14.3M mentions, 6B views, emv $60.3M, and a median engagement rate of 3.2%. We analyzed 36 trends in depth.
MakeupFragranceNailsSkincareHair
What to post about: 36 trends
Breaking out: Reale Actives (5.6x), Valentino Vendetta (5.2x), and Japanese manicure (3.5x). Rising: Goda perfume (+60%) and Cécred hair drops (+27%); cooling: Butterfly nails (-21%).
Breaking out
3Searches at least doubled in the last 4 weeks.Valentino VendettaFragrance
5.2x
Compare Vendetta Donna versus Uomo with scent notes and date-night outfits
Rising
2Searches up 25% or more in the last 4 weeks.Goda perfumeFragrance
+60%
Layer Goda For Her and For Him, describe notes, film wear test
~7.9K postsFull report →
+27%
Compare definition and moisture on 4C hair before and after drops
In season
3Their yearly peak is now.Fall nailsNails
4x
Show five quick fall press-on swaps with leaf accents, voiceover steps
Peaks in SeptemberHalloween nailsNails
3.8x
Do five-minute spooky accents on one hand over solid base colors
Peaks in OctoberSteady
21Holding level. Good for a series.EADEM lip balmMakeup
+20%
Swatch Churro de Canela and Coquito Dulce indoors and in sunlight
Peaks in FebruaryShark CryoGlowSkincare
+17%
Do an eight minute Shark CryoGlow session, show de-puffing before and after
Lace nailsNails
+10%
Stamp lace over French tips, finish alternating matte and glossy topcoats
~510K postsFull report →
DIME perfumeFragrance
+9%
Blind sniff DIME perfumes, rate sweetness and pick cozy fall favorite
~110K postsFull report →
Cat eye nailsNails
+9%
Create heart-shaped magnetic lines using dual magnets on gel polish
~960K postsFull report →
LED face maskSkincare
+5%
Compare LED mask colors side by side, explain benefits while timing sessions
~800K postsFull report →
Rhode pocket blushMakeup
-1%
Swatch Monet, Gemini, and Monaco Pocket Pearl on cheek in daylight
Peaks in NovemberBlur concealerMakeup
-4%
Demonstrate minimal dot blur concealer application, then creaseless wear check all day
~250K postsFull report →
Azelaic acidSkincare
-5%
Test layering azelaic acid with tretinoin, showing thinnest to thickest routine
Miu Miu perfumeFragrance
-5%
Pair outfits with Miu Miu Miutine Intense, explain blackberry vanilla vibe
~39K postsFull report →
-7%
Scalp check then lather test comparing volume before and after blowdry
Velvet nailsNails
-10%
Create brown velvet cat-eye nails step-by-step using magnet on camera
~410K postsFull report →
-13%
Show precise scalp application of serum, prevent drips, morning and night
Cooling
7Searches down 20% or more in the last 4 weeks.Rare Beauty perfumeFragrance
-29%
Unbox Rare Beauty perfume, voiceover notes and wear on moisturized skin
Megan Moroney perfumeFragrance
-62%
Blind smell test Megan Moroney perfume versus similar floral-fruity body sprays
How to post it
Tutorial or demo posts hold a 3.3% engagement rate and 23.7% share, while product showcases sit at 3.4% with 18.5% share. Vlogs reach 5.2% and skits hit 4.7%, at 2.1% and 0.9% share.
Do more of this
- Vlog or day in the life5.2%2% of posts
- Trending Format hooks5.1%1% of posts
- Self presentation posts4.9%16% of posts
Skip this
- Promotional posts2.1%39% of posts
- Shock / Pattern Interrupt hooks2.1%1% of posts
- Slideshow or carousel2.1%6% of posts
Median engagement rate across the 36 beauty trends we analyze in depth; the median is 3.2%.
Posts to learn from
Self presentation leads intents at a 4.9% engagement rate and Entertainment follows at 4.5%, while Promotional is largest by volume at 38.8% but lags at 2.1%.
Halloween nailsEdit: If you want to order a set check my pinned video!! Anotha one but with spooky music because it fits the theme more better Video idea from @Nailed By Brooki🧸🎀
Fall nailssorry just had to show off the nails
1.5M382.1k74820.1k26.90%
Butterfly nailstried the 3D butterfly nails and I love!! ib: nailzzbyrozie on insta <3
280.5k71.2k744.6k27.00%
Megan Moroney perfumeAhh omg were getting a fragrance!! Calliope by megan moroney🩷@Megan Moroney @MoroneyHQ
130.2k28.1k1071.8k23.00%
Miracle knotsTried the viral miracle knots with synthetic hair and I love how it turned out🥰 Popularized by @Alexis.b🧚🏾♀️
559.6k125.0k3271.5k22.70%
Cat eye nailsim kinda loving transitions 😋 ig: nails.xyb - - -
608.1k130.9k2524.2k22.30%
Creators to watch
Nails leads with a 4.0% median engagement rate; Fragrance follows at 3.8%. Makeup holds 3.6%.
Briel Adams-Wheatley@no_limbs_150Mviews
Sarah@heluviee91Mviews
melodysusie_gels@melodysusiegels85Mviews
Amaya🩰🍒💕🫧@amayaelizabeth_76Mviews
Alix Earle@alixearle75Mviews
AllMadeUpx@allmadeup71Mviews
Kylie Jenner@kyliejenner70Mviews
Fainna🫧🎀@iamfainna50Mviews
LAB Beauty Atelier | OC@labbeautyatelier45Mviews
Esthetician Nikki@skincarepronikki43MviewsQuestions and answers
What are the biggest beauty trends right now?
Hair perfume, Lip stain, and Purple blush are steady and big. Reale Actives (5.6x) and Valentino Vendetta (5.2x) are breaking out. Japanese manicure (3.5x) is surging.
Which beauty trends are rising or cooling?
Goda perfume is up +60% and Cécred hair drops are up +27%. Butterfly nails is down -21% and Rare Beauty perfume is down -29%. Growth figures are Google searches over the last 4 weeks vs the weeks before, from mid July.
What formats and hooks work best on TikTok beauty?
Tutorial or demo posts average a 3.3% engagement rate and product showcases average 3.4%. Relatability / Identity holds a 3.5% engagement rate at 28.0% share, and Curiosity / Information Gap holds 3.2% at 28.9% share.
When should I post seasonal nail content?
Fall nails (4x) and Fall pedicure (3.4x) peak in September. Halloween nails (3.8x) peak in October.
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