Beauty trends
Sep 29, 2026FragranceTikTokBreaking out

Valentino Vendetta on TikTok: What People Are Saying and Why It Is Growing

Couple-coded Valentino Vendetta sells romance: duo stories pull views, while wear-occasions and voiceover explainers lift engagement.

Last 4 weeks

17x

Google searches vs the 8 weeks before

Total social media mentions

~14K

TikTok, last 12 months

Views

~350M

Best post this month

Search, last 12 months

What people post about

Creator unboxings15% of posts6.6% above averageOpeningExample ↗
Uomo scent notes13% of posts5.2% averageOpeningExample ↗
Pop up tour8% of posts5.5% above averageOpeningExample ↗
When to wear10% of posts5.8% above averageProvenExample ↗
Longevity reviews14% of posts3.6% below averageCrowdedExample ↗
Campaign highlights6% of posts4.3% below averageCrowdedExample ↗
Dual fragrance drop23% of posts4.9% averageSkipExample ↗
Donna scent breakdown11% of posts3.8% below averageSkipExample ↗

Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 5.0%.

Post this

Three ideas built from the angles, formats and hooks that work for this trend.

1

From Desk To Dinner Duo

Follow a duo from office to dinner; voiceover explains when each wears Donna or Uomo; end with joint spritz shot.

Vlog or day in the lifeStory Opening hookWhen to wear
See an example · 1.9M views ↗
2

Uomo Scent Pyramid Explained

Macro shots of ginger, cinnamon liqueur, and patchouli while spraying a blotter; on screen labels explain top, heart, and base as you sniff.

Tutorial or demoCuriosity hookUomo scent notes
3

Pop Up Date Adventure

Voiceover tour of the pop up: red Mercedes photobooth, discovery tables, quick sniff reactions, sample pickup; invite your date to stop by.

Voiceover with b-rollStory Opening hookPop up tour
See an example · 83K views ↗

How to post it

Talking head dominates at 41% of posts. Voiceover with b-roll earns the best engagement (6.9%).

Talking head41% of posts · 4.5% ER
Most used
Product showcase or unboxing31% of posts · 5.1% ER
Voiceover with b-roll8% of posts · 6.9% ER
Best ER

Do more of this

  • Story Opening hook10.6%4% of posts
  • Voiceover with b-roll6.9%8% of posts
  • Vlog or day in the life6.7%3% of posts

Skip this

  • Skit or POV2.8%4% of posts
  • Slideshow or carousel3.0%2% of posts
  • Question hook4.1%14% of posts

Median engagement rate; this trend averages 5.0%.

Posts to learn from

The posts that beat this trend's engagement, and how they were made.

Product showcase or unboxingStory Opening hook
Talking headCuriosity hook
Skit or POVStory Opening hook
OtherRelatability hook
OtherStory Opening hook
Talking headRelatability hook

Who to work with

oliviaolfactory@oliviaolfactory41MviewsANDREA@andrea_subotic12MviewsChloé@chloekitembo6.8MviewsAngelina Patchouli@anguhandschuh5.5MviewsKarwasjakub PERFUMY Kolekcjone@karwasjakub5.4Mviews

Brands in the conversation

What people ask

What is it24

  • What are your thoughts, girl?
  • What is a smell that you have strong memories attached to?
  • What is a weird or polarizing smell that you love?

Comparisons17

  • Which one are you reaching for?
  • And if you haven’t: which one do you look forward to the most?
  • So, which one is your favorite?

How to use it6

  • How do I find it?
  • How does it make you feel?
  • How does the performance impact the overall evaluation?

Where to get it3

  • Where is enjoyment?
  • Where is the key?
  • What do you think-buy, try, or pass?

Does it work3

  • Are the new Valentino Vendetta fragrances worth it?
  • Is it worth it?

Get this report for your own brand

buzzabout reads real conversations across TikTok, Reddit, X, Instagram, LinkedIn, and YouTube and turns them into post ideas like these.

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