82.9k12.3k3818915.10%
Beauty trends
Valentino Vendetta on TikTok: What People Are Saying and Why It Is Growing
Couple-coded perfume theater: Vendetta sells chemistry in pairs while viewers demand plain-English notes, longevity verdicts, and a pick between Donna and Uomo.
Last 4 weeks
5.2x
Google searches vs 26 Jul to 29 Aug
Total social media mentions
~14K
TikTok, last 12 months
Views
~350M
on posts about this trend
Best post this month
2M
views · watch it ↗
Search, last 12 months
What people post about
Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 4.9%.
Post this
Three ideas built from the angles, formats and hooks that work for this trend.
1
See an example · 17K views ↗
Pick Your Vendetta Pairing
Open with meet cute anecdote, face camera spritz Donna and Uomo, swap and layer, then point to bottle choice before heading out.
Talking headStory Opening hookCouples fragrance duo
See an example · 17K views ↗2
See an example · 83K views ↗
PR Box, Plain English Notes
Unbox the mailer, sniff Donna then Uomo on blotters, overlay plain English note cards, end with a pick one verdict and layering tip.
Product showcase or unboxingCuriosity hookCreator PR unboxings
See an example · 83K views ↗3
See an example · 1.9M views ↗
Date Night Finishing Touch
GRWM from outfit to spritz, choose Donna for her or Uomo for him, quick on skin reactions in the elevator, exit shot hand in hand.
Vlog or day in the lifeRelatability hookReal life wear
See an example · 1.9M views ↗How to post it
Talking head dominates at 42% of posts. Voiceover with b-roll earns the best engagement (6.5%).
Do more of this
- Story Opening hook10.6%4% of posts
- Vlog or day in the life6.6%3% of posts
- Relatability hook6.6%17% of posts
Skip this
- Slideshow or carousel2.1%2% of posts
- Skit or POV2.4%4% of posts
- Question hook4.0%14% of posts
Median engagement rate; this trend averages 4.9%.
Posts to learn from
The posts that beat this trend's engagement, and how they were made.
Product showcase or unboxingStory Opening hook
Talking headCuriosity hook
17.2k2.4k91514.30%
Skit or POVStory Opening hook
62.5k7.9k3324113.10%
OtherStory Opening hook
42.8k4.7k18521411.90%
Talking headRelatability hook
1.9M213.3k8961.7k11.40%
Voiceover with b-rollCuriosity hook
69.6k6.5k25475010.70%
Who to work with
oliviaolfactory@oliviaolfactory41Mviews
ANDREA@andrea_subotic12Mviews
Chloé@chloekitembo6.8Mviews
Angelina Patchouli@anguhandschuh5.5Mviews
Karwasjakub PERFUMY Kolekcjone@karwasjakub5.4MviewsBrands in the conversation
Valentino Beauty
220 posts
Sephora
65 posts
Armani beauty
18 posts
Prada
13 posts
Dior
5 posts
YSL Beauty
5 posts
Jean Paul Gaultier
4 posts
Burberry
4 posts
What people ask
What is it10
- What’s the first note you notice?
- What is this?
- what's that you got on?
Comparisons6
- What does it remind you of?
- Which side of this Vendetta are you choosing?
- Which Vendetta are you looking forward to try?
Does it work5
- Does it smell good??
- Are the new Valentino Vendetta fragrances worth it?
- How does the performance impact the overall evaluation?
Price and cost4
- Is it worth your money?
- but is it actually worth your money?
- Is it worth it?
Where to get it1
- Guys is this rare?
Timeline and results1
- Is this a brand new fragrance?
Searched on Google
What is the fragrance of Valentino Vendetta?
Creators describe Vendetta Uomo with a ginger, cinnamon and wood scent story, and they discuss Vendetta Donna’s composition. Viewers and creators share wear-occasion takes and voiceover explainers.
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