491.5k92.4k2041.0k19.00%
Beauty trends
Miu Miu Perfume on TikTok: What People Are Saying
Mango-milk scent talk beats vibes: people want clear notes and longevity receipts; unboxings thrill niches but stall without bigger creators and vlogs.
Last 4 weeks
-5%
Google searches vs the 8 weeks before
Total social media mentions
~39K
TikTok, last 12 months
Views
~220M
Best post this month
5.3K
Search, last 12 months
What people post about
Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 4.5%.
Post this
Three ideas built from the angles, formats and hooks that work for this trend.
1
See an example · 610K views ↗
Mango milk, but perfume?
Spritz, then rapid-fire notes: mango, osmanthus, coconut milk; cut to dessert b-roll; describe lactonic, velvety texture; end with close-up bottle shot.
Talking headCuriosity hookFleur de Lait notes
See an example · 610K views ↗2
See an example · 490K views ↗
Day to night wear test
Apply at morning routine, film scent check-ins after commute, post-lunch, and pre-dinner; meter reactions; finish with what lingered on skin and scarf.
Vlog or day in the lifeEmotional Trigger hookWear test reviews
See an example · 490K views ↗3
See an example · 710K views ↗
Scoop to the scent
POV unbox the ice-cream kit, ASMR scoop kinetic sand to reveal bottle; on-screen receipts: mango, osmanthus, coconut milk; final spray moment.
Product showcase or unboxingCuriosity hookPR unboxing
See an example · 710K views ↗How to post it
Talking head dominates at 47% of posts. Product showcase or unboxing earns the best engagement (4.9%).
Do more of this
- Vlog or day in the life7.1%3% of posts
- Emotional Trigger hook5.2%3% of posts
- Product showcase or unboxing4.9%32% of posts
Skip this
- Slideshow or carousel1.9%4% of posts
- Tutorial or demo3.0%2% of posts
- Transformation Promise hook3.5%3% of posts
Median engagement rate; this trend averages 4.5%.
Posts to learn from
The posts that beat this trend's engagement, and how they were made.
Vlog or day in the lifeRelatability hook
Talking headCuriosity hook
66.9k9.7k111214.60%
Talking headQuestion hook
614.5k78.0k3038.2k14.10%
Text on screen onlyRelatability hook
72.0k9.4k8812713.40%
Interview or podcast clipCuriosity hook
235.7k23.3k1287.0k12.90%
Product showcase or unboxingTrending Format hook
710.3k88.0k2182.8k12.80%
Who to work with
Maria Helen Rue@thetopnotes27Mviews
jan maria@janjan.maria26Mviews
angelaypark@angelaypark19Mviews
Carly@carlyrivlin15Mviews
Deemaalasadi@deemaalasadi9.9MviewsBrands in the conversation
Sephora
52 posts
Miutine
25 posts
Kayali
12 posts
Burberry
11 posts
Prada
10 posts
Ulta Beauty
9 posts
Miu Miu Beauty
9 posts
Dior
9 posts
What people ask
What is it34
- What does it smell like?
- what’s yours?
- What kind of girl are you?
Comparisons8
- Which one smells better?
- which one should you choose?
- Let me know which one of the Miu Miu perfumes is your favorite and which one would you like?
How to use it7
- How do I open this?
- How do they know I'm traveling?
- I don't know how to explain it?
Where to get it2
- MiuMiu which one to buy?
- So you got an Ulta Beauty gift card for Christmas and you want to buy a new perfume?
Price and cost1
- If you want to smell expensive and luxurious this holiday, I'm going to put you on the best perfume combo.
Get this report for your own brand
buzzabout reads real conversations across TikTok, Reddit, X, Instagram, LinkedIn, and YouTube and turns them into post ideas like these.
Research your own topic