Beauty trends
Sep 30, 2026FragranceTikTokCooling

Megan Moroney Perfume on TikTok: What People Are Saying

Fan-first perfume hype meets retail hunt: launch promos rake views, yet store sightings and PR unboxings earn engagement and need more content.

Last 4 weeks

-62%

Google searches vs 26 Jul to 29 Aug

Total social media mentions

~4.9K

TikTok, last 12 months

Views

~29M

on posts about this trend

Best post this month

260K

views · watch it ↗

Search, last 12 months

What people post about

Concert scent moments29% of posts7.2% averageOpeningExample ↗
Store sightings15% of posts9.5% above averageOpeningExample ↗
PR unboxing10% of posts9.7% above averageOpeningExample ↗
Bottle design2% of posts6.0% below averageEmergingExample ↗
Artist debut37% of posts6.0% below averageCrowdedExample ↗
Shop links4% of posts2.0% below averageCrowdedExample ↗
Scent notes3% of posts6.0% below averageSkipExample ↗

Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 6.8%.

Post this

Three ideas built from the angles, formats and hooks that work for this trend.

1

Where Fans Find Calliope

Text overlays compiling in store sightings and shelf endcaps, label city and state, then ask viewers to comment where they found it.

Text on screen onlySocial Proof hookStore sightings
2

Break the Box PR Moment

Film the mailer from marble box to heart bottle reveal, include the glitter hammer tap and close on the you shine inscription.

Product showcase or unboxingEmotional Trigger hookPR unboxing
Example TikTok post by @meganctafetSee an example · 110K views ↗
3

Cloud 9 Concert Prep

Carousel of concert fits plus spritzing moments, show the bottle on vanities and in bags, end with a crowd shot singing along.

Slideshow or carouselRelatability hookConcert scent moments
Example TikTok post by @moroneyhqSee an example · 270K views ↗

How to post it

Product showcase or unboxing dominates at 52% of posts. Slideshow or carousel earns the best engagement (8.1%).

Product showcase or unboxing52% of posts · 7.5% ER
Most used
TikTok post by @emocowgirlrawr: she got here so early😍🥹 unbox Calliope with me ☁️💖 the debut fragrance from @Megan…TikTok post by @megmoroney: me going through a bottle of calliope to make sure i smell amazing for sunrise ✨✨💕💕💕🌸🌸🩷🩷
Talking head26% of posts · 4.8% ER
TikTok post by @spen.elizabeth: i just woke up and my flabbers are gasted @Megan Moroney @MoroneyHQTikTok post by @dusteerosexo: NEW Megan Moroney perfume 🩷✨
Slideshow or carousel8% of posts · 8.1% ER
Best ER
TikTok post by @nothincrazy_k13: Megan’s debut perfume CALLIOPE is available for preorder now! @Megan Moroney @MoroneyHQTikTok post by @littleemocowgirl: Megan’s new fragrance: Calliope #meganmoroney #frangrance #perfumetiktok #art #beauty…TikTok post by @brookeslife22: SO OBSESSED! bought mine ofc😅 @Megan Moroney @MoroneyHQ

Do more of this

  • Emotional Trigger hook10.0%7% of posts
  • Transformation Promise hook9.5%5% of posts
  • Slideshow or carousel8.1%8% of posts

Skip this

  • Urgency hook0.9%3% of posts
  • Question hook4.2%9% of posts
  • Voiceover with b-roll4.2%6% of posts

Median engagement rate; this trend averages 6.8%.

Posts to learn from

The posts that beat this trend's engagement, and how they were made.

Voiceover with b-rollEmotional Trigger hook
Product showcase or unboxingQuestion hook
Product showcase or unboxingQuestion hook
Voiceover with b-rollCuriosity hook
Product showcase or unboxingRelatability hook
OtherCuriosity hook

Who to work with

Megan MoroneyMegan Moroney@megmoroney2Mviewsspencer ☁️🩷🤠🫧🎀spencer ☁️🩷🤠🫧🎀@spen.elizabeth560KviewsBrooke BarryBrooke Barry@brookiebarry540KviewsAlly Dagney☁️💖Ally Dagney☁️💖@emocowgirlrawr410KviewsTess WalkerTess Walker@smalltownbeautybytess400Kviews

Brands in the conversation

What people ask

What is it8

  • What is this?
  • If you have smelled the perfume, please let me know like what it smells like and how good it is because I'm very curious.
  • if anyone else has smelled this and knows what I mean, comment what it smells like

How to use it5

  • why does my perfume make this sound??
  • guys why does my perfume make this sound when i spray it
  • Am I supposed to pop this off?

Where to get it3

  • Any one got this yet in the uk?
  • Will Calliope be available in stores?
  • Where does Fragrance by Megan Moroney ship?

Does it work3

  • is it worth the hype?
  • Celebrity fragrances are not famous for their longevity, right?
  • why is my Megan moroney parfum running out so fast...

Price and cost1

  • Anyone else placed preorder and was charged more?

Searched on Google

Where can I get the Megan Moroney perfume?

TikTok creators show finding Calliope by Megan Moroney at Walmart and Superdrug, spotting it through Glorious Beauty UK, and linking to Scent Beauty Shop. Posts focus on retail hunts and store-spotting rather than direct in-app buying.

What does the Megan Moroney perfume smell like?

TikTok posts rarely detail specific scent notes. Creators mostly share unboxings, bottle shots, and concert get-ready clips, with occasional, inconsistent mentions of olfactory notes.

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