Beauty trends
Sep 30, 2026NailsTikTokIn season

Halloween Nails on TikTok: What People Are Saying

Halloween nails are precision tutorials meets fandom: DIY drives reach, while character-cute and behind-the-chair content overperforms on engagement but is undersupplied.

Last 4 weeks

5.6x

Google searches vs the 8 weeks before

Total social media mentions

~6.2M

TikTok, last 12 months

Views

~140M

Best post this month

Search, last 12 monthsPeaks in Oct

What people post about

Cute spooky nails13% of posts5.8% above averageOpeningExample ↗
Salon pro services8% of posts7.3% above averageOpeningExample ↗
Magnetic cat eye10% of posts5.1% averageProvenExample ↗
Horror movie nails7% of posts6.4% above averageProvenExample ↗
DIY halloween nails17% of posts4.3% averageCrowdedExample ↗
Classic halloween nails15% of posts4.2% averageCrowdedExample ↗
Vampy gothic nails12% of posts4.1% below averageCrowdedExample ↗
Halloween press ons11% of posts2.3% below averageSkipExample ↗
3D halloween nails8% of posts2.5% below averageSkipExample ↗

Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 4.6%.

Post this

Three ideas built from the angles, formats and hooks that work for this trend.

1

Client Mystery Pick Nails

Behind the chair vlog: client draws surprise character decals from a bowl; you design each nail live to match.

Vlog or day in the lifeCuriosity hookCute spooky nails
See an example · 430K views ↗
2

Velvet Cat Eye Reveal

Start with finished flash; then show base, magnet moves, and top coat; add one ghost accent for Halloween.

Voiceover with b-rollDemonstration hookMagnetic cat eye
3

How Salons Prep Halloween

On camera intro, then cut to b roll: cuticle work, hard gel structure, sheer base, micro ghosts, and cleanup, explaining timing and client choices.

Talking headCuriosity hookSalon pro services

How to post it

Tutorial or demo dominates at 31% of posts. Talking head earns the best engagement (5.8%).

Tutorial or demo31% of posts · 4.5% ER
Most used
Product showcase or unboxing30% of posts · 4% ER
Talking head14% of posts · 5.8% ER
Best ER

Do more of this

  • Vlog or day in the life12.0%2% of posts
  • Talking head5.8%14% of posts
  • Voiceover with b-roll5.6%6% of posts

Skip this

  • Emotional Trigger hook3.9%2% of posts
  • Product showcase or unboxing4.0%30% of posts
  • Slideshow or carousel4.3%9% of posts

Median engagement rate; this trend averages 4.6%.

Posts to learn from

The posts that beat this trend's engagement, and how they were made.

Product showcase or unboxingRelatability hook
Tutorial or demoCuriosity hook
Talking headQuestion hook
Tutorial or demoCuriosity hook
Talking headCuriosity hook
Tutorial or demoQuestion hook

Who to work with

Lights Lacquer@lightslacquer12MviewsFran@nailfrantasy8.8MviewsThe Nail Mannn@the_nail_mannn6MviewsWitchyClaws_@witchyclaws_4.1MviewsAistė Haas@heygreatnails3.4Mviews

Brands in the conversation

What people ask

What is it17

  • What's your favorite scary movie?
  • What do you think?
  • What should I create for Day 27?

Comparisons8

  • Tell me if you can spot the difference between these two ghost nails before this video is over.
  • Which one are you choosing?
  • Which one would you rock for Halloween?

How to use it4

  • How do we feel about starting Halloween nails?
  • How do you like them?
  • How many clips did I record?

Price and cost1

  • any guesses to what my costume was?

Timeline and results1

  • How long did it take you to do that design?

Get this report for your own brand

buzzabout reads real conversations across TikTok, Reddit, X, Instagram, LinkedIn, and YouTube and turns them into post ideas like these.

Research your own topic