Oct 1, 2026Marketing industry reportLinkedIn, X and Reddit

Marketing Trends 2026: What to Post This Month

Lead with Roblox Ads and Demand Creation now; use news or video and curiosity hooks; the median engagement rate is 1.4% across LinkedIn, X and Reddit.

Post about now

Talk about Roblox Ads (+136%) and Demand Creation (+107%). Add context on Consent Mode v2 (+34%).

Post like this

Package as news or video with a curiosity gap hook. Pair with how-to followups; avoid pure question prompts which underperform at 0.9% engagement rate.

Plan ahead

Keep evergreen assets on TikTok Shop, AI Email Marketing, and UGC Ads. Track cooling topics like AI Marketing Agents, Generative Engine Optimization, and AI Search Visibility before re-investing.

Trends tracked

26

marketing, US

Total mentions

~590K

X and Reddit posts, last 12 months

Total views

~230M

on posts about these 26 trends

EMV

~$2.3M

estimated media value at a $10 CPM

Where each trend stands

26 trends across LinkedIn, X and Reddit drove 590.7K mentions, 233.9M views, and $2.3M EMV; the median engagement rate was 1.4%. Data and measurement posts led with a 1.8% median engagement rate; B2B growth hit 1.6%.

AISearch and AI answersAdsB2B growthCommerceEmail and CRMSocial

What to post about: 26 trends

Roblox Ads (+136%) and Demand Creation (+107%) are breaking out. Consent Mode v2 (+34%) is rising; AI Marketing Agents (-20%) and Answer Engine Optimization (-35%) are cooling.

Breaking out

2Searches at least doubled in the last 4 weeks.
+136%

Show a Roblox avatar item ad build, then share safety checklist screenshot

Demand CreationB2B growth
+107%

Announce category narrative; map programs to pipeline stages with examples

Rising

1Searches up 25% or more in the last 4 weeks.
Consent Mode v2Data and measurement
+34%

Post CMP choice checklist and Smart Bidding impact demo with dates

Steady

14Holding level. Good for a series.
+21%

Publish benchmarks on Shakespeare grants ESL prose with receipts and links

+16%

Demo aspect level review QA pipeline with multilingual examples and checklist

+16%

Screen-record building an in-app shop and map order flow

+2%

Demo Generative Engine Optimization workflow and human review checklist on video

E-E-A-T OptimizationSearch and AI answers
-2%

Share E E A T signals checklist with side by side examples

-4%

Demo a WhatsApp Status ad setup with server side event checklist

AI Email MarketingEmail and CRM
-5%

Publish inbox-summarization test with templates and deliverability metrics

-9%

Publish in-app SEO checklist with one post ranking case

TikTok ShopCommerce
-12%

Share a TikTok Shop to website spillover flow with setup screenshots

-16%

Announce a micro creator pilot; share local results and simple ROI math

-16%

Screenshare building a consent-first product recommender and QA it live

-16%

Post side by side dubbed clips with human review checklist in caption

-16%

Publish a three-shot UGC script template with hooks, demo, CTA timing

-19%

Post Commercial Alignment scorecard tied to ABM pipeline and revenue

Cooling

9Searches down 20% or more in the last 4 weeks.
-20%

Record AEO setup walkthrough with governance checklist and failure scenarios

Generative Engine OptimizationSearch and AI answers
-25%

Publish GEO roadmap by function; link examples and receipts from your vertical

Data Clean RoomsData and measurement
-33%

Record a clean room join, show purchase proof workflow step by step

AI Search VisibilitySearch and AI answers
-35%

Screen share fixing entity markup then show tracker before after impressions

Answer Engine OptimizationSearch and AI answers
-35%

Share simple answer engine explainer with cited examples and traffic impact

-44%

Record deliverability safe outbound workflow with unit economics calculator linked

-62%

Announce mini study; show data validation steps and sourcing workflow

Topical Authority SEOSearch and AI answers
-80%

Post an entity map screenshot and E-E-A-T checklist for one topic

-94%

Share a hybrid PLG sales case study with journey map and metrics

How to post it

News or announcement and Video post the highest median engagement rate at 1.8%; How-to or listicle follows at 1.7%. Link share and Data or research share sit at 1.6%, while Question or discussion lags at 0.9%.

Do more of this

  • Self presentation posts2.1%2% of posts
  • Entertainment posts1.9%1% of posts
  • News or announcement1.8%17% of posts

Skip this

  • Engagement posts0.9%14% of posts
  • Question or discussion0.9%11% of posts
  • Question / Direct Address hooks1.0%25% of posts

Median engagement rate across the 26 marketing trends we analyze in depth; the median is 1.4%.

Posts to learn from

Self presentation is only 2.3% of posts but leads with a 2.1% median engagement rate; Promotional posts reach 1.7%. Question / Direct Address hooks underperform at 1.0% despite 25.0% share.

Voices to follow

Lean on Curiosity / Information Gap and Social Proof / Authority hooks for dependable engagement. Keep most posts Informational at 49.4% with a 1.6% median engagement rate, and mix in Promotional at 19.4% with 1.7%.

Questions and answers

What are the biggest marketing trends right now?

Roblox Ads (+136%) and Demand Creation (+107%) are breaking out. Consent Mode v2 (+34%) is rising. TikTok Shop and AI Email Marketing remain big.

Which formats get the best engagement rate?

News or announcement and Video average 1.8% median engagement rate. How-to or listicle comes next at 1.7%. Question or discussion trails at 0.9%.

Which hooks work best on LinkedIn, X and Reddit?

Curiosity / Information Gap leads with 1.6% median engagement rate and a 28.3% share. Social Proof / Authority hits 1.7%. Question / Direct Address is lower at 1.0%.

How big is the conversation right now?

We analyzed 26 trends across LinkedIn, X and Reddit. They drove 590.7K mentions, 233.9M views, and $2.3M EMV, with a median engagement rate of 1.4%.

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