Marketing trends
Oct 1, 2026AILinkedIn · X · RedditBreaking out

AI for PR on LinkedIn, X and Reddit: What People Are Saying and Why It Is Growing

AI-for-PR splits: spectacle grabs views; usable playbooks and research-backed posts win replies. Lead with practical G-E-O and workflow guidance.

Last 4 weeks

+170%

Google searches vs 20 Jul to 2 Sep

Total social media mentions

~190K

X and Reddit, last 12 months

Views

~11M

on posts about this trend

Best post this month

160K

views · read it ↗

Search, last 12 months

What people post about

Answer engine PR27% of posts1.8% above averageOpeningExample ↗
PR talent and training19% of posts1.8% above averageOpeningExample ↗
Human led strategy17% of posts2.1% above averageOpeningExample ↗
AI ops pipelines12% of posts1.5% averageOpeningExample ↗
AI PR writing4% of posts1.5% averageOpeningExample ↗
PR ethics and compliance6% of posts1.6% averageProvenExample ↗
AI-driven media outreach4% of posts1.6% averageProvenExample ↗
Tech PR strategy6% of posts1.3% below averageCrowdedExample ↗
Narrative and sentiment6% of posts1.4% averageSkipExample ↗

Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 1.5%.

Post this

Three ideas built from the angles, formats and hooks that work for this trend.

1

GEO turns PR into machine memory

Screen record: convert one earned hit into GEO asset with schema, Q and A, canonical page, sitemap update; test prompts in Perplexity.

VideoCuriosity hookAnswer engine PR
Example postSee an example · 170K views ↗
2

Our PR agent stack mapped

Carousel: map your n8n or Zapier agent chain for monitoring, drafting, QA and approvals; include prompts, human review gates, and fail safes.

How-to or listicleBold Claim hookAI ops pipelines
3

The email I sent a board today

Post a redacted board email explaining where human counsel beats automation, with two client anecdotes and your escalation checklist.

News or announcementSocial Proof hookHuman led strategy
Example postSee an example · 5.5K views ↗

How to post it

Hot take or opinion dominates at 20% of posts. News or announcement earns the best engagement (2.3%).

Hot take or opinion20% of posts · 1.4% ER
Most used
@DivesTechMassive beat and raise Nvidia. $3 billion Jan guidance raise well above whisper (~$1.8 billion) and commentary in PR shows this AI Revolution still in early…@chamathIt’s not the worst idea.@signulllsorry but whoever in openai pr decided “yeah, let’s get sam on fallon” legit has zero read on the zeitgeist right now especially the one swirling around openai…
Link share18% of posts · 1.3% ER
@benryanwriterPR agents are being replaced. Will they be missed? Press release (presumably written by a human): AI wrote nearly a quarter of corporate press releases in 2024.r/BetterOfflineWired: Ed Zitron Gets Paid to Love AI. He Also Gets Paid to Hate AIr/FauxmoiThe data firm behind Taylor Swifts "Nazi bot" story is actually an AI narrative-shaping PR crisis company masking as a data analysis firm.
News or announcement13% of posts · 2.3% ER
Best ER
@ycombinatorCongrats to @tryunusual on their $3.6M round! AI models are becoming the new influencers in buying decisions, but brands can't control what they say. Unusual…@GergelyOroszOne clue: Cursor just bought one of the best AI code review + PR workflow platforms, Graphite (disclaimer: I’m an investor in Graphite)@slash1solMind blown: A Chinese quant college student builds an AI swarm engine in 10 days flat, explodes GitHub with 13,000+ stars, and scores $4,000,000 in funding!…

Do more of this

  • Video3.4%8% of posts
  • Data or research share2.8%8% of posts
  • Social Proof hook2.4%9% of posts

Skip this

  • Meme or humor1.1%2% of posts
  • Question or discussion1.1%8% of posts
  • Question hook1.3%24% of posts

Median engagement rate; this trend averages 1.5%.

Posts to learn from

The posts that beat this trend's engagement, and how they were made.

VideoShock hook
VideoRelatability hook
Data or research shareSocial Proof hook
Meme or humorCuriosity hook
Link shareBold Claim hook
News or announcementCuriosity hook

Who to follow

slash1sslash1s@slash1sol1.2MviewsPeter Steinberger 🦞Peter Steinberger 🦞@steipete830Kviewssignüllsignüll@signulll550KviewsDan IvesDan Ives@DivesTech240KviewsTaylor LorenzTaylor Lorenz@TaylorLorenz240Kviews

Brands in the conversation

What people ask

What is it29

  • What are the odds that the first three quote tweets of Coxon’s post would all be major AI-restriction policy advocates funded generously by the same…
  • What else would you add?
  • What happens when AI companies can build powerful systems, but cannot build enough trust around them?

How to use it22

  • How do you ensure message consistency across your brand?
  • How do we promote AI?
  • How do we build enough evidence and credibility for people, enterprises and institutions to trust it?

Does it work4

  • Do you use AI in your work for us?
  • Or a policy that could hurt legitimate PR agencies and professionals?
  • How to politely and kindly, but effectively communicate, that it is unacceptable?

Where to get it4

  • And where does AI fail?
  • Where do I build an agent?
  • What information would they require in order to do the job?

Safety and side effects3

  • Why would it be good PR for a company to say our product is terribly dangerous and uncontrollable?
  • were these guys just cowboys who are only used to working on PoCs and low risk systems, or is my team actually 6-12 months behind the curve and this…
  • How have you seen AI affect your daily tasks or how you interact with clients?

Price and cost2

  • Monash/Melbourne grads - was the extra cost and harder PR path worth it for the job opportunities?
  • Why did it cost so much?

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