259.2k74.3k1583.0k29.90%
Beauty Trends 2026: What to Post This Month
Lean into Fragrance and Nails with identity or curiosity hooks, and favor vlog or skit formats, as TikTok Beauty drove 7.7B views with a 3.4% median engagement rate.
Post about now
Valentino Vendetta (17x), Goda perfume (+196%), and Lace nails (5.8x) are breaking out. Hit Fall pedicure (6.6x) and Fall nails (4.8x) now, then Halloween nails (5.6x) in October.
Post like this
Use vlog or day in the life for a 5.6% engagement rate, or skit or POV for 4.8%. Lead with Relatability / Identity or Curiosity / Information Gap, and keep posts informational or self presentation for 3.6% to 4.9%.
Plan ahead
Coolers include Rhode bronzer (-27%), GHK-Cu peptide (-32%), and Hair growth serum (-22%). Test Rhode pocket blush (+81%) or DIME perfume (+73%) as demand builds.
Trends tracked
40
beauty, US
Total mentions
~39M
TikTok posts, last 12 months
Total views
~7.7B
on posts about these 40 trends
EMV
~$77M
estimated media value at a $10 CPM
Where each trend stands
Fragrance leads with a 4.4% median engagement rate. Nails has 11 trends at 3.8%, Makeup is 3.7%, while Hair and Skincare are 2.6%.
MakeupFragranceNailsSkincareHair
What to post about: 40 trends
Valentino Vendetta (17x), Lace nails (5.8x), and Reale Actives (6.9x) are breaking out. Goda perfume (+196%), Purple blush (+111%), and Cécred hair drops (4x) are surging.
Breaking out
8Searches at least doubled in the last 4 weeks.New
Show onion shampoo routine with leave-on windows and odor-fix tips
Valentino VendettaFragrance
17x
Compare Vendetta Donna versus Uomo with scent notes and date-night outfits
Goda perfumeFragrance
+196%
Layer Goda For Her and For Him, describe notes, film wear test
~7.9K postsFull report →
Rising
4Searches up 25% or more in the last 4 weeks.Rhode pocket blushMakeup
+81%
Swatch Monet, Gemini, and Monaco Pocket Pearl on cheek in daylight
Peaks in November+47%
Document one month using a red light cap, focus routine and timing
Shark CryoGlowSkincare
+28%
Do an eight minute Shark CryoGlow session, show de-puffing before and after
~17K postsFull report →
In season
3Their yearly peak is now.Halloween nailsNails
5.6x
Do five-minute spooky accents on one hand over solid base colors
Peaks in OctoberFall nailsNails
4.8x
Show five quick fall press-on swaps with leaf accents, voiceover steps
Peaks in SeptemberSteady
15Holding level. Good for a series.EADEM lip balmMakeup
+23%
Swatch Churro de Canela and Coquito Dulce indoors and in sunlight
Peaks in February-3%
Scalp check then lather test comparing volume before and after blowdry
Miu Miu perfumeFragrance
-5%
Pair outfits with Miu Miu Miutine Intense, explain blackberry vanilla vibe
LED face maskSkincare
-5%
Compare LED mask colors side by side, explain benefits while timing sessions
Blur concealerMakeup
-7%
Demonstrate minimal dot blur concealer application, then creaseless wear check all day
Azelaic acidSkincare
-8%
Test layering azelaic acid with tretinoin, showing thinnest to thickest routine
Rare Beauty perfumeFragrance
-8%
Unbox Rare Beauty perfume, voiceover notes and wear on moisturized skin
~150K postsFull report →
Hair perfumeHair
-10%
Layer hair perfume over dry shampoo, film scent trail reactions outdoors
~4M postsFull report →
TikTok-led
5Too few Google searches to measure.Sand & Fog perfume oilFragrance
Thin search
Film a Marshalls hunt, sniff Sand and Fog oils, rank favorites
No-polish manicureNails
Thin search
Show bare nails routine using buffer, cuticle oil, and glossy treatment
Almond milk nailsNails
Thin search
Apply neutral milky builder gel then photograph in natural window light
Megan Moroney perfumeFragrance
Thin search
Blind smell test Megan Moroney perfume versus similar floral-fruity body sprays
Cooling
5Searches down 20% or more in the last 4 weeks.-22%
Show precise scalp application of serum, prevent drips, morning and night
How to post it
Vlog or day in the life has the top engagement rate at 5.6% but only 2.6% share. Skit or POV hits 4.8% while product showcase or unboxing is 3.5% and talking head and tutorials are 3.4%.
Do more of this
- Vlog or day in the life5.6%3% of posts
- Self presentation posts4.9%16% of posts
- Trending Format hooks4.8%1% of posts
Skip this
- Promotional posts2.1%37% of posts
- Shock / Pattern Interrupt hooks2.1%1% of posts
- Slideshow or carousel2.1%6% of posts
Median engagement rate across the 40 beauty trends we analyze in depth; the beauty median is 3.4%.
Posts to learn from
Self presentation and Entertainment outperform Promotional: 4.9% and 4.6% vs 2.1%. Relatability / Identity and Curiosity / Information Gap dominate hooks by share and deliver 3.7% and 3.4%.
Velvet nailswhen your circle small but all y’all DUMB me está gustando mucho hacer vídeos d esta forma q tengo ganas d hacer más uñas inspiradas en...
Halloween nailsEdit: If you want to order a set check my pinned video!! Anotha one but with spooky music because it fits the theme more better Video idea...
813.3k221.7k42313.4k29.00%
Fall nailssorry just had to show off the nails
1.5M382.1k74820.1k26.90%
Butterfly nailstried the 3D butterfly nails and I love!! ib: nailzzbyrozie on insta <3
280.5k71.2k744.6k27.00%
Almond milk nailsthe colour is so trendy right now 💅🏼
91.4k21.5k211.1k24.70%
Cécred hair dropsOut of clarifying shampoo AND deep the Dee conditioner smh @CÉCRED
208.9k49.1k22483724.00%
Creators to watch
Anchor on Butterfly nails, Hair perfume, and Lip stain for steady demand. Blend identity-led storytelling with tutorials, and consider Fragrance where engagement is 4.4%.
Briel Adams-Wheatley@no_limbs_150Mviews
Sarah@heluviee100Mviews
melodysusie_gels@melodysusiegels93Mviews
Alix Earle@alixearle82Mviews
Amaya🩰🍒💕🫧@amayaelizabeth_76Mviews
AllMadeUpx@allmadeup71Mviews
Kylie Jenner@kyliejenner70Mviews
Fainna🫧🎀@iamfainna50Mviews
LAB Beauty Atelier | OC@labbeautyatelier45Mviews
Esthetician Nikki@skincarepronikki43MviewsQuestions and answers
What are the biggest beauty trends right now?
We analyzed 40 trends in depth. Steady pillars include Butterfly nails, Hair perfume, and Lip stain. Also strong: Medicube, Cat eye nails, and PDRN.
Which formats get the highest engagement on TikTok beauty?
Vlog or day in the life leads with a 5.6% engagement rate. Skit or POV averages 4.8%, while product showcase or unboxing is 3.5% and talking head or tutorials are 3.4%.
What should I post for September and October nails?
Post Fall pedicure (6.6x) and Fall nails (4.8x) in September. Shift to Halloween nails (5.6x) for October, and test Lace nails (5.8x) or Japanese manicure (3.2x).
Which subcategories are most engaging?
Fragrance has the highest median engagement rate at 4.4%. Nails is 3.8% and Makeup is 3.7%, while Hair and Skincare are 2.6%.
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