523.1k93.8k5996.2k19.20%
Beauty trends
Japanese Manicure on TikTok: What People Are Saying and Why It Is Growing
Japanese manicure is destination nail culture with shine and nuance: creators film the artistry, audiences need definitions, costs, and where-to-go.
Last 4 weeks
3.2x
Google searches vs the 8 weeks before
Total social media mentions
~71K
TikTok, last 12 months
Views
~74M
Best post this month
110K
Search, last 12 months
What people post about
Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 3.7%.
Post this
Three ideas built from the angles, formats and hooks that work for this trend.
1
See an example · 3.5M views ↗
Tokyo nail day, start to finish
POV book in English, price compare to NYC, film omotenashi steps, before chair to glossy reveal, share tip-to-pay breakdown.
Vlog or day in the lifeRelatability hookJapan salon travel
See an example · 3.5M views ↗2
See an example · 150K views ↗
Nuance gel, layered like watercolor
Voiceover macro b-roll of syrup layers, magnetic powders, and chrome taps; explain brush pressure and flashes while holding inspo in frame.
Voiceover with b-rollBold Claim hookNuance gels
See an example · 150K views ↗3
See an example · 520K views ↗
POV: your nails are fan art
Skit reveal each finger as a character charm; cut to artist painting micro details; end with tap sounds and top-hand selfie.
Skit or POVTrending Format hookAnime kawaii nails
See an example · 520K views ↗How to post it
Tutorial or demo dominates at 24% of posts. Product showcase or unboxing earns the best engagement (4.5%).
Do more of this
- Bold Claim hook11.6%2% of posts
- Vlog or day in the life5.4%12% of posts
- Relatability hook4.6%38% of posts
Skip this
- Slideshow or carousel1.2%5% of posts
- Question hook2.4%13% of posts
- Transformation Promise hook2.8%11% of posts
Median engagement rate; this trend averages 3.7%.
Posts to learn from
The posts that beat this trend's engagement, and how they were made.
Talking headHumor hook
Voiceover with b-rollCuriosity hook
185.7k34.6k49825319.00%
Slideshow or carouselCuriosity hook
1.4M232.5k25510.1k17.30%
Vlog or day in the lifeCuriosity hook
3.5M550.7k1.6k6.7k16.00%
Voiceover with b-rollCuriosity hook
152.8k20.7k501.9k14.80%
Text on screen onlyCuriosity hook
201.0k27.7k511.4k14.50%
Who to work with
Nailsbyaran@nailsbyaran3.8Mviews
millylivin@millylivin3.5Mviews
SAM TODD@samjtodd3.1Mviews
evelyn ortiz@evelynomadera2.4Mviews
Aimee Chia@aimschia2MviewsBrands in the conversation
P. Shine
18 posts
Layali & Co.
6 posts
Amazon
6 posts
La Cielo
4 posts
Hello Kitty
4 posts
Kokoist
3 posts
Manucurist
3 posts
Crystal Nails
3 posts
What people ask
What is it13
- What other activities do you guys do?
- What are these?
- What color should I do next?
Timeline and results4
- I'll check when I got my nails done, so you can see how many weeks it's been.
- I wonder, when will I meet the gentleman who's going to be the one to make me happy?
- How long you've been doing nails?
Price and cost3
- Quickly, how much do you think these gel manicures cost me?
- How much does it actually cost?
- How much do you charge in japan to do a set like this?
How to use it3
- Are you getting them done, do you do at home gel or press-ons, or how many of you guys still paint your own nails?
- How many years have you done nails?
- How do you look that good?
Comparisons1
- Which one does YOUR nail routine need?
Does it work1
- What do you think of the result?
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