923.8k59.1k39926.4k106.70%
Food Trends 2026: What to Post This Month
Post October peaking hits now: Tortellini Soup, Pumpkin Bread, and White Chicken Chili, as Food on TikTok reaches 7.4B views with a 5.0% median engagement rate.
Post about now
Lead with Tortellini Soup (3.2x) and White Chicken Chili (+199%). Add Pumpkin Bread, Apple Cider Donuts, and Lasagna Soup while they peak in October.
Post like this
Use a quick Tutorial or demo with a Curiosity hook. If possible, add a Vlog or day in the life for a 7.2% engagement rate.
Plan ahead
Queue rising flavors: Pumpkin Spice Matcha (+78%), Ube Flavor (+68%), and Miso Caramel (+63%). Prep content for Apple Cider (+51%) and Crockpot Recipes (+45%).
Trends tracked
46
food, US
Total mentions
~50M
TikTok posts, last 12 months
Total views
~7.4B
on posts about these 46 trends
EMV
~$74M
estimated media value at a $10 CPM
Where each trend stands
We analyzed 46 Food trends on TikTok with 49.7M mentions and 7.4B views, worth $73.6M EMV. Sweets and desserts lead median engagement rate at 6.4%, followed by Eating habits at 6.0% and Cooking at 5.7%.
DrinksRecipesFlavorsSweets and dessertsSnacksCookingRestaurantsEating habits
What to post about: 46 trends
Greenlight Tortellini Soup (3.2x) and Peanut Butter Ramen (+192%). Pause Dubai Chocolate and Dirty Soda while keeping Girl Dinner steady.
Breaking out
2Searches at least doubled in the last 4 weeks.Peanut Butter RamenRecipes
+192%
Taste peanut butter ramen on camera, then teach quick creamy vegan build
Rising
9Searches up 25% or more in the last 4 weeks.Pumpkin Spice MatchaDrinks
+78%
Blind taste pumpkin spice matchas, describe spice balance, crown a winner
Peaks in AugustApple CiderDrinks
+51%
Press apples, simmer spices, bottle nonalcoholic cider with troubleshooting tips
Crockpot RecipesCooking
+45%
Assemble one beefy crockpot pasta, then invite viewers to pick variations
In season
6Their yearly peak is now.Pumpkin Cottage CheeseRecipes
4.1x
Blend pumpkin cottage cheese mousse, chill, top grahams, spoon smooth scoops
Peaks in OctoberApple Cider DonutsSweets and desserts
3.3x
Film farm stand visit, taste their cider donuts, share price and location
Peaks in OctoberPumpkin BreadSweets and desserts
3x
Film one-bowl pumpkin bread, add chocolate chips, frost, slice with steam
Peaks in OctoberWhite Chicken ChiliRecipes
+199%
Open with snow day story, simmer white chicken chili with salsa verde
Peaks in OctoberCaramel ApplesSweets and desserts
+194%
Bake caramel apple loaf, explain batter swaps while slicing warm pieces
Peaks in SeptemberSteady
21Holding level. Good for a series.Charcuterie BoardsCooking
+4%
Assemble budget grocery charcuterie board, layer meats, cheeses, fruit stepwise
Overnight OatsRecipes
-8%
Film morning routine, pull three oat jars, ask viewers choose tomorrow's flavor
High-Protein Meal PrepEating habits
-16%
Batch-cook two-sheet pan protein dinners, label servings and reheat notes
High-Protein Fast FoodRestaurants
-16%
Order three high protein swaps at drive-thru, display macros on screen
Cottage Cheese RecipesRecipes
-18%
Film face-to-camera taste test comparing three cottage cheese dinner sauces
Pumpkin Spice LatteDrinks
-19%
Map three local PSL stops, taste on camera, declare best for mornings
Peaks in AugustCooling
8Searches down 20% or more in the last 4 weeks.Dubai ChocolateSweets and desserts
-21%
Film close-up crack and pour tutorial making layered Dubai chocolate cups
Pistachio CreamFlavors
-25%
Pour pistachio cream coffee, then slice pistachio croissant for crunchy reveal
How to post it
Lean on Tutorial or demo for scale at 35.9% share and a 5.5% median engagement rate. Test Vlog or day in the life for 7.2%, then Talking head at 5.3%.
Do more of this
- Vlog or day in the life7.2%4% of posts
- Self presentation posts6.8%2% of posts
- Entertainment posts6.7%20% of posts
Skip this
- Slideshow or carousel2.5%11% of posts
- Promotional posts2.8%14% of posts
- Product showcase or unboxing3.1%6% of posts
Median engagement rate across the 46 food trends we analyze in depth; the median is 5.0%.
Posts to learn from
Watch surges like White Chicken Chili (+199%) and Caramel Apples (+194%). Peanut Butter Ramen is breaking out at +192%.
Korean Fried ChickenThis video features a visual showcase of crispy Korean-style fried chicken wings, including both plain and spicy red-sauce coated varieties. The presentation highlights the…
Pumpkin Spice Lattepumpkin spice drinks from starbucks
630.0k183.8k35221.1k32.60%
Pumpkin Breadpumpkin brioche bread is back!! @Trader Joe's 🎃🍂 cozy morning watching coraline 🐈⬛
444.9k119.5k83712.1k29.80%
FibermaxxingThe video presents three different meal options-mango slices, an acai smoothie bowl with fruit, and a vegetable salad-under the concept of 'fibre maxxing' to encourage high-fiber…
759.4k210.7k2588.0k28.80%
Chili Lime Chipsunbothered w/ @Chipotle chili lime chips
751.5k176.5k41012.7k25.20%
Creators to watch
Favor Informational intent for reach at 58.0% share, then layer Entertainment for a 6.7% engagement rate. Open with Curiosity (5.1%) or Relatability (5.2%) hooks.
Hellen Sevalaurent@auntyjellyy170Mviews
Cardi B@iamcardib130Mviews
Serena Neel@serenaneel92Mviews
Jack Early@jackearly66Mviews
ymon@ymoon963Mviews
Days with Dae@dabrionne61Mviews
Bader Al Safar@baderalsafar57Mviews
Success Mealprep@success.mealprep42Mviews
Panacea Palm@panaceapalm42Mviews
Mariavehera@mariavehera25739MviewsQuestions and answers
What are the biggest food trends right now?
Steady heavyweights include Girl Dinner, Hot Honey, and Korean Fried Chicken. Brown Butter, Hot Pot, and High-Protein Snacks also stay strong. Breaking out are Tortellini Soup (3.2x) and Peanut Butter Ramen (+192%).
Which food trends peak in October?
Pumpkin Cottage Cheese (4.1x), Pumpkin Bread (3x), and Lasagna Soup (3x) peak in October. Apple Cider Donuts (3.3x) and White Chicken Chili (+199%) also peak in October.
What formats work best on TikTok food?
Vlog or day in the life drives the highest median engagement rate at 7.2%. Tutorial or demo balances scale and performance with 35.9% share and a 5.5% median engagement rate. Talking head lands at 5.3%, while Slideshow or carousel trails at 2.5%.
What should we avoid or pause right now?
Cooling topics include Dubai Chocolate, Dirty Soda, and Tinned Fish. Protein Soda and Beef Tallow are also sliding. Deprioritize Slideshow or carousel at a 2.5% median engagement rate and heavy Promotional posts at 2.8%.
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