Food trends
Oct 9, 2026RestaurantsTikTokSteady

Hot Pot on TikTok: What People Are Saying

Hot pot is social cooking sold as value: gadgets grab attention, while openings, travel, and KBBQ mashups convert curiosity into higher engagement.

Last 4 weeks

+1%

Google searches vs 20 Jul to 10 Sep

Total social media mentions

~4M

TikTok, last 12 months

Views

~130M

on posts about this trend

Best post this month

990K

views · watch it ↗

Search, last 12 months

What people post about

Restaurant opening posts12% of posts5.8% above averageOpeningExample ↗
Hot pot and BBQ8% of posts5.9% above averageOpeningExample ↗
Travel and hot pot5% of posts6.0% above averageOpeningExample ↗
All you can eat14% of posts5.8% above averageProvenExample ↗
Hot pot meal prep4% of posts9.9% above averageProvenExample ↗
Hot pot cravings4% of posts5.1% averageEmergingExample ↗
Hot pot product finds3% of posts1.6% below averageEmergingExample ↗
Shared dining experiences3% of posts0.9% below averageEmergingExample ↗
Regional hot pot styles3% of posts3.3% below averageEmergingExample ↗
Hot pot mukbangs2% of posts4.0% below averageEmergingExample ↗
Instant hot pot products6% of posts3.4% below averageCrowdedExample ↗
Restaurant visit reviews20% of posts5.1% averageSkipExample ↗
Home hot pot recipes11% of posts3.9% below averageSkipExample ↗
Beginner hot pot guide6% of posts3.7% below averageSkipExample ↗

Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 5.1%.

Post this

Three ideas built from the angles, formats and hooks that work for this trend.

1

Freeze ahead Hot Pot

Layer napa, bok choy, tofu, rice cakes, enoki beef rolls, and broth cubes into containers; freeze; then reheat into bowls at home.

Voiceover with b-rollCuriosity hookHot pot meal prep
Example TikTok post by @simplysarahhartSee an example · 580K views ↗
2

Is AYCE Hot Pot Worth It?

Walk viewers through seating, broth choices, QR ordering, sauce bar, and plate refills; finish with value take and tips for first timers.

Vlog or day in the lifeQuestion hookAll you can eat
3

Grill and Broth, Same Table

Talking host introduces hot pot plus Korean BBQ; cut between sizzling grill and simmering broth as friends build plates and compare favorites.

Talking headRelatability hookHot pot and BBQ

How to post it

Talking head dominates at 28% of posts. Voiceover with b-roll earns the best engagement (6.4%).

Talking head28% of posts · 6.2% ER
Most used
TikTok post by @kpotpembrokepines: Here are some tips and advice on how to hot pot like a pro from the amazing KPOT Pembroke…TikTok post by @vegetableismoi: Part 2!! Sorry for the delay everyone😭😭 #hmart #gianthotpot #instanthotpot #tastetest @H…
Voiceover with b-roll14% of posts · 6.4% ER
Best ER
TikTok post by @.ch.jk97: Running Hot Pot Spot - All you can eat | Recomend 100% ✨💖 Halal!TikTok post by @soflofooodie: 🥘VOLCANO HOT POT & KOREAN BBQ 🥩 @Volcano Hot Pot Hollywood This all you can eat…
Tutorial or demo13% of posts · 5.9% ER
TikTok post by @lazypotnoodle: Shorter version of Ramen Hot Pot cuz why not 🍜🍥☺️ - Full vid and ingredients on my page!TikTok post by @elizabethwu_: Hotpot is always my go-to meal when I don’t feel like cooking. It’s so easy & heavenly-I…

Do more of this

  • Transformation Promise hook6.6%2% of posts
  • Voiceover with b-roll6.4%14% of posts
  • Talking head6.2%28% of posts

Skip this

  • Demonstration hook1.5%2% of posts
  • Slideshow or carousel2.8%13% of posts
  • Product showcase or unboxing3.4%2% of posts

Median engagement rate; this trend averages 5.1%.

Posts to learn from

The posts that beat this trend's engagement, and how they were made.

Other
OtherQuestion hook
Tutorial or demoBold Claim hook
Tutorial or demoRelatability hook
Talking headCuriosity hook
Tutorial or demoCuriosity hook

Who to work with

Jennifer NgoJennifer Ngo@jenniferngo18MviewsDaily SunbeamDaily Sunbeam@dailysunbeam11MviewsFan FatSongsong and ThinErmaoFan FatSongsong and ThinErmao@songsongermao4.4MviewsAiyanna🪸Aiyanna🪸@aiyannace2.8MviewsCrazy Korean CookingCrazy Korean Cooking@crazykoreancooking2.5Mviews

Brands in the conversation

What people ask

What is it4

  • Is that potato?
  • How many broths?
  • hotpot in a bowl?

Price and cost2

  • What does a $70 Chinese hot pot experience look like in Charlotte?
  • Why would I pay to cook my own food?

Where to get it2

  • All you can eat hotpot that has fresh hand cut beef in london, thats affordable?
  • THE MOST VALUE FOR MONEY HOTPOT IN SG?!?!

Get this report for your own brand

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