7.8M1.6M3.6k250.2k23.80%
Food trends
Girl Dinner on TikTok: What People Are Saying
Girl dinner is curation over cooking: creators plate the salty bits, restaurants package the vibe, but reach pools around snack boards.
Last 4 weeks
-7%
Google searches vs 20 Jul to 10 Sep
Total social media mentions
~6.6M
TikTok, last 12 months
Views
~370M
on posts about this trend
Best post this month
6.7M
views · watch it ↗
Search, last 12 months
What people post about
Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 7.8%.
Post this
Three ideas built from the angles, formats and hooks that work for this trend.
1
See an example · 7.8M views ↗
Launch a Girl Dinner Bundle
Carousel close-ups of the fixed-price platter and drink pairings; overlay price and days; final slide invites friends to book.
Slideshow or carouselTrending Format hookRestaurant specials
See an example · 7.8M views ↗2
See an example · 7.1M views ↗
Speed Run Savory Snack Plates
Vlog stocking dips, pickles, cheeses, chips, eggs; then plate three combos and taste test with quick ratings.
Vlog or day in the lifeRelatability hookSavory plates
See an example · 7.1M views ↗3
See an example · 2.8M views ↗
Girls Night Platter Reveal
Talking head invite, then reveal a platter for four with cocktails; flash per friend price and limited nights; cheers ending.
Talking headEmotional Trigger hookGirls night
See an example · 2.8M views ↗How to post it
Talking head dominates at 35% of posts.
Do more of this
- Trending Format hook13.2%3% of posts
- Slideshow or carousel12.0%6% of posts
- Vlog or day in the life9.6%7% of posts
Skip this
- Humor hook5.4%3% of posts
- Transformation Promise hook6.1%4% of posts
- Voiceover with b-roll6.8%7% of posts
Median engagement rate; this trend averages 7.8%.
Posts to learn from
The posts that beat this trend's engagement, and how they were made.
Voiceover with b-rollRelatability hook
Slideshow or carouselRelatability hook
2.8M581.2k34984.5k23.80%
Slideshow or carouselRelatability hook
7.1M1.4M3.6k126.1k21.50%
Talking headRelatability hook
3.2M610.6k72969.3k21.30%
OtherRelatability hook
3.5M588.0k1.6k120.2k20.30%
Slideshow or carouselQuestion hook
1.6M228.5k36975.9k19.00%
Who to work with
Stephanie Jakubek@simplystephjaye24Mviews
Toohotforyourpot@toohotforyourpot15Mviews
@elia5154913Mviews
The Girl Dinner Diaries@thegirldinnerdiaries13Mviews
Sabrina@sabrina_jaylin11MviewsBrands in the conversation
Trader Joe's
5 posts
Coca-Cola
5 posts
Diet Coke
4 posts
Pepsi Max
3 posts
Estrella
3 posts
Red Rabbit
3 posts
esti
2 posts
Buldak
2 posts
What people ask
What is it7
- Which one is your ultimate girl dinner?
- Does this not look like salmon to you?
- Wtf is a girl dinner?!
Does it work2
- Does Drizzilicious ever miss, though?
- Is this actually kind of gas?
How to use it1
- How much food Google said to make for 20 teenage girls
Searched on Google
Where does the term "girl dinner" come from?
On TikTok, creators use “Girl Dinner” to label snack-plate style meals made from salty bits and curated nibbles.
Is girl dinner still trending?
On TikTok, creators post Girl Dinner plates and viewers engage with them; vlogs or day-in-the-life posts about it show a median engagement of 9.6% in analyzed videos.
What is girl dinner?
On TikTok, creators show Girl Dinner as curation over cooking: plates with salty variety, snack boards, and convenience-store or solo tired-night dinners assembled quickly.
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