AI agents for social media content research
buzzabout reads public posts and comments on Reddit, TikTok, YouTube, Instagram, Facebook, X and LinkedIn. Its agents find what is working in your niche and brief your team on what to make next.
What buzzabout does
You point an agent at a brand, a competitor, a creator or a whole category. It reads the conversation, finds the patterns that repeat and links every finding to the posts behind it.
Always-on agents
Agents check your niche every day. They watch pain points, trends, competitors, your brand and the creators in your space, and post a digest to Slack or a webhook.
Research on demand
Ask a question in plain words. The research agent picks the method, runs it on real posts and cites every post it used. You get back a report, a persona or a brief, shared with one link.
MCP and API
Claude, ChatGPT or your own agents can use the same research through the MCP server or the REST API.
About the APIPriced in credits
Prices cover the whole plan, not each seat. Every plan includes a monthly credit allowance that you spend on data and AI work.
See pricingHow the data works
Everything starts from public social media content. AI does the reading, and every result points back to real posts you can check.
Public posts and comments
We collect public posts and comments from Reddit, TikTok, YouTube, Instagram, Facebook, X and LinkedIn for the topic, brand or source you choose.
Every post is read by AI
Each post is tagged for topic, emotion, hook, tone, sentiment and more. Videos are transcribed, and their frames are read for objects, logos and on-screen text.
Grouped into patterns
The agents group posts into patterns such as pains, hooks, objections and narratives. The patterns come from your own data, not a fixed list, and each one links to the posts behind it.
Pattern matching accuracy is 86 to 95%, depending on the pattern type and the sample size.
Audience data is estimated
From the Pro plan, buzzabout can profile the people who commented: age, occupation, interests and OCEAN personality. These fields are AI-estimated from public profiles, so treat them as estimates, not survey data. YouTube commenters are not profiled.
You can see the research in public. Data studies on our blog include a methodology section that describes the data and the statistics behind the numbers, for example TikTok engagement rate benchmarks and the best time to post. Our trend reports show what is rising by industry, such as marketing trends on LinkedIn, X and Reddit and beauty trends on TikTok.
Who is behind buzzabout
buzzabout was founded by Viktor Surkov. He is also the author of the articles on our blog.
Viktor Surkov
Viktor builds AI tools that turn millions of social conversations on Reddit, TikTok, X and YouTube into audience insight. He writes about social listening, audience research and AI-first marketing.
Get in touch
Pick the channel that fits your question.
Support
Questions about your account, billing or data. Every plan includes email support, and we reply within one business day.
support@buzzabout.aiPartnerships
Programs for agencies, creators and educators.
Log in or sign up
One link for both: open your workspace or create a new account in the buzzabout app.