420.6k164.3k4024.1k40.10%
Travel Trends 2026: What to Post This Month
Post Japan Honeymoon, Farm Stays, and Carry-On Luggage now, and use vlogs (4.3%) or voiceover with b-roll (3.6%) for higher median engagement rates.
Post about now
Breaking out: Japan Honeymoon, Farm Stays, Carry-On Luggage. Also rising: Europe Road Trips, Travel Hacks, Slow Travel.
Post like this
Lead with vlog or day in the life (4.3%) or voiceover with b-roll (3.6%). Talking head is strong for speed and clarity (3.1%).
Plan ahead
Prep November content around Ikon Pass (+59%), which peaks in November. If you cover Katmai National Park, note it peaks in September.
Trends tracked
32
travel, US
Total mentions
~25M
TikTok and Reddit posts, last 12 months
Total views
~2.5B
on posts about these 32 trends
EMV
~$25M
estimated media value at a $10 CPM
Where each trend stands
32 travel trends across TikTok, Instagram and Reddit drove 25.1M mentions, 2.5B views, and $25.4M EMV with a 2.3% median engagement rate. Growth figures are Google searches over the last 4 weeks vs the weeks before, from mid July.
Travel stylesDestinationsExperiencesGear and packingMoney and pointsFlights and airportsStaysCruises
What to post about: 32 trends
Destinations lead median engagement rate at 3.0%, followed by Experiences at 2.9%. Steady big topics include Travel Gadgets, Glamping, and Solo Female Travel.
Breaking out
8Searches at least doubled in the last 4 weeks.Route 66 Road TripExperiences
6.1x
Voiceover b-roll of neon motels, roadside diners, and desert pullouts
Christmas Market CruisesCruises
3.9x
Film river ship arrival then walk to markets, showing stalls and transfers
ArubaDestinations
+151%
Film one day Aruba itinerary: Eagle Beach sunrise, snorkel Antilla, sunset dinner
Sleeper TrainsExperiences
+140%
Show cabin tour, bed setup, price breakdown, and overnight noise levels
+123%
Compare day at all inclusive package: breakfast buffet, pool, show tally
Rising
6Searches up 25% or more in the last 4 weeks.Europe Road TripsTravel styles
+80%
Vlog border crossings, toll booths, and parking, with map voiceover directions
Travel HacksTravel styles
+51%
Record street food budget challenge, itemize prices, display total savings onscreen
Slow TravelTravel styles
+44%
Narrate one local rail journey, linger at markets, record unhurried moments
European River CruisesCruises
+36%
Shoot talking head explaining inclusions and comparing two operators with receipts
Camping TripsTravel styles
+32%
Narrate packing basics over b roll: tent setup, campground booking, pet prep
Cabo San LucasDestinations
+32%
Film talking head explaining swimmable beaches, rip currents, and marina taxi logistics
In season
2Their yearly peak is now.Ikon PassMoney and points
+59%
Shoot skit choosing Base vs Full, highlighting blackout dates and access
Peaks in NovemberKatmai National ParkDestinations
-2%
Voiceover b-roll explaining Brooks Falls rules, permits, and bearcam timing
Peaks in SeptemberSteady
12Holding level. Good for a series.Northern Lights by TrainExperiences
+23%
Film overnight train window timelapse capturing aurora, include cozy cabin reactions
Packing CubesGear and packing
+7%
Pack identical outfits with and without cubes, weigh and space check backpacks
JSX FlightsFlights and airports
+5%
Film private terminal walkthrough showing parking, check in, lounge, boarding
Albania BeachesDestinations
-10%
Open with Ksamil drone, then show bus to beach costs on screen
Peaks in AugustTravel eSIMGear and packing
-10%
Record installing a travel eSIM, demonstrate dual SIM toggle and speed
Solo Female TravelTravel styles
-11%
Film day-in-life route, share safety checks and private lodging choices
Adults-Only ResortsStays
-14%
Film sunrise pool lap lanes, couple cabanas, and adults only dining walkthrough
Premium EconomyFlights and airports
-17%
Vlog check-in to landing, compare seat, legroom, meal, and amenities
Breeze AirwaysFlights and airports
-18%
Explain Breeze business model with text, then film A220 boarding
Cooling
4Searches down 20% or more in the last 4 weeks.Transfer BonusesMoney and points
-22%
Screen-record current transfer bonuses, show example redemption from search to booking
Airline StopoversFlights and airports
-33%
Map a 24 hour stopover: arrival transit, three sights, local food
Chase Sapphire PreferredMoney and points
-33%
Show portal vs transfer: book hotel with points, compare totals on screen
Seats.aeroMoney and points
-36%
Screen-record finding lie-flat redemptions on Seats Aero, narrate steps and rules
How to post it
Vlog or day in the life has the highest median engagement rate at 4.3% with a 4.4% share. Voiceover with b-roll is 3.6% at 13.9%, and talking head is 3.1% at 15.2%.
Slideshow or carousel
Most used
Question or discussion
Do more of this
- Entertainment posts4.5%6% of posts
- Vlog or day in the life4.3%4% of posts
- Voiceover with b-roll3.6%14% of posts
Skip this
- Question or discussion0.8%15% of posts
- Engagement posts0.9%15% of posts
- Question / Direct Address hooks1.0%27% of posts
Median engagement rate across the 32 travel trends we analyze in depth; the median is 2.3%.
Posts to learn from
Farm Stays and Carry-On Luggage grew 10x; Route 66 Road Trip is 6.1x. Seats.aero (-36%), Airline Stopovers (-33%), and Chase Sapphire Preferred (-33%) are cooling.
Solo Female Travelhighkey didn’t wanna go alone but bestie couldn’t make it & love Paris too much to NOT go💌 (highly reco Paris for female solo travelers!!)
Route 66 Road Tripmy biggest dream
682.8k185.4k67022.9k30.60%
Slow TravelSlow mornings in Italy 🌿 Villa Cozzano, Tuscany
912.4k256.3k33321.2k30.50%
Cabo San Lucasthe dreamiest dinner spot ✨
539.5k135.3k15117.2k28.30%
Northern Lights by TrainTo photograph the Northern Lights from a moving train, six things must align… Music: ES_The Palm and Sunset - Ruiqi Zhao
38.8k10.0k13090628.40%
Voices to follow
Entertainment intent shows the highest median engagement rate at 4.5%. Self presentation is 3.2%, and Curiosity / Information Gap hooks see 2.7% with a 30.0% share.
Vrbo@vrbo120Mviews
Elena Nali LIFEHACKER 👠@elena_nali66Mviews
thedrewsocial@thedrewsocial60Mviews
National Parks Guide@nationalparksguide44Mviews
Justice Buys@justicebuys32Mviews
FlowerKnowsBest@flowerknowsbest129Mviews
Johnni DiJulius@johnni.dijulius25Mviews
Blake Edward Mansfield@blakeysmalls25Mviews
maudefuller19960@maudefuller1996019Mviews
Chiquita 🍌@chiquitabanana17MviewsQuestions and answers
What are the biggest travel trends right now?
Breaking out right now: Japan Honeymoon, Farm Stays, Carry-On Luggage. Steady big topics include Travel Gadgets, Glamping, and Solo Female Travel.
Which formats get the highest engagement rate?
Vlog or day in the life has a 4.3% median engagement rate. Voiceover with b-roll is 3.6%, and talking head is 3.1%.
What should I post this month for quick wins?
Post Europe Road Trips, Travel Hacks, and Slow Travel. Pair with Curiosity / Information Gap or Relatability hooks, which show 2.7% and 2.8% median engagement rates.
What is cooling off that I should pause?
Seats.aero (-36%) and Airline Stopovers (-33%) are cooling. Chase Sapphire Preferred (-33%) and Transfer Bonuses (-22%) are also down.
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