Travel trends
Oct 2, 2026Travel stylesTikTok · Instagram · RedditRising

Camping Trips on TikTok, Instagram and Reddit: What People Are Saying and Why It Is Growing

Road-led camping and luxe stays dominate; humor, first-times and calm competence cut through saturated rigs, bookings and dog content.

Last 4 weeks

+32%

Google searches vs 20 Jul to 3 Sep

Total social media mentions

~5.1M

TikTok and Reddit, last 12 months

Views

~36M

on posts about this trend

Best post this month

4.8M

views · watch it ↗

Search, last 12 months

What people post about

Upscale camping5% of posts3.0% averageProvenExample ↗
Book campsites16% of posts2.5% below averageCrowdedExample ↗
Vehicle camping12% of posts2.9% averageCrowdedExample ↗
Camping with dogs9% of posts2.9% averageCrowdedExample ↗
Family camping15% of posts2.8% averageSkipExample ↗
Camp cooking tips15% of posts2.9% averageSkipExample ↗
Winter camping9% of posts2.7% below averageSkipExample ↗
Backcountry backpacking7% of posts1.4% below averageSkipExample ↗
Motorhome camping7% of posts2.2% below averageSkipExample ↗
Campsite gear storage4% of posts1.1% below averageSkipExample ↗

Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 3.0%.

Post this

Three ideas built from the angles, formats and hooks that work for this trend.

1

Glamping, But Make It Effortless

Show arrival-to-unwind sequence: valet, pod or tent, outdoor tub, sunset fire, breakfast delivery. Voiceover compares to traditional camping chaos.

Voiceover with b-rollRelatability hookUpscale camping
Example TikTok post by @orland.rocksSee an example · 54K views ↗
2

Fly, Pick Up, Overland

Open with wheels-down. Pick up 4x4, stock local snacks, slow-roll b-roll to first dispersed camp; quiet competence setting rooftop tent.

Vlog or day in the lifeStory Opening hookVehicle camping
Example TikTok post by @annalamosSee an example · 280K views ↗
3

How I Snag Last-Minute Spots

On-screen walkthrough of cancellations and close-to-city gems; split-screen map plus receipts. End with three questions to spark comments.

Talking headCuriosity hookBook campsites

How to post it

Slideshow or carousel dominates at 13% of posts. Voiceover with b-roll earns the best engagement (5.5%).

Slideshow or carousel13% of posts · 2.2% ER
Most used
Instagram post by @usal.project: Usal in @voguemagazine today <3 Our monthly camping trips are the heart and soul of what…Instagram post by @mybravemona: Mona embarked on her first camping trip last summer 🏕️ I grew up camping a lot with my…Instagram post by @katty.b.kay: Tom has always wanted to do a camping trip out West so, for his birthday present, our…
Voiceover with b-roll13% of posts · 5.5% ER
Best ER
TikTok post by @m.jmnzz: already looking forward to the next one 🏕️🦌✨Instagram post by @gwynandami: The most EPIC campsite in Washington… 🏕️ 📍 North Cascades National Park 🧡 COMMENT…
Question or discussion11% of posts · 0.9% ER
r/CasualConversationWould you eat spaghetti on a camping trip?r/MillennialsDid anyone else get burnt out on vacations/road trips/ camping, etc as a kid and it just seems like too much work now?r/AmItheAssholeAITA for not allowing my DIL to join a camping trip and doubling down on it

Do more of this

  • Voiceover with b-roll5.5%13% of posts
  • Vlog or day in the life5.4%10% of posts
  • Talking head5.3%10% of posts

Skip this

  • Question or discussion0.9%11% of posts
  • Question hook1.3%24% of posts
  • Product showcase or unboxing1.6%4% of posts

Median engagement rate; this trend averages 3.0%.

Posts to learn from

The posts that beat this trend's engagement, and how they were made.

Skit or POVRelatability hook
Voiceover with b-rollUrgency hook
Vlog or day in the lifeStory Opening hook
Vlog or day in the lifeCuriosity hook
Personal story or lessonsStory Opening hook
OtherRelatability hook

Who to work with

Walton GogginsWalton Goggins@waltongogginsbonafide4.8MviewsGwyn and Ami Manser | PNW + USA adventure travelGwyn and Ami Manser | PNW + USA adventure travel@gwynandami4.4MviewsLuke WorkmannLuke Workmann@lukeworkmann1.7MviewsZoe & KelbyZoe & Kelby@theadventureaddicts600KviewsJanice Lim | Camping & Adventure TravelJanice Lim | Camping & Adventure Travel@wheresjanice590Kviews

Brands in the conversation

What people ask

What is it24

  • What is camping like for you?
  • WHAT DO YOU MEAN HE INVITED EVERYONE TO A CAMPING TRIP AND NO ONE SHOWED UP
  • What the bell do I do here?

How to use it7

  • How do you deal with the intense loneliness of being rained in on a solo camping trip?
  • For those who have more experience with solo camping, how do you deal with that feeling of isolation when weather traps you in your tent?
  • How do you guys do it?

Safety and side effects6

  • You need the Harmless Harvest?
  • Is there a safe place where we can leave our car for around 10 days?
  • Is it generally safe to sleep in a ground tent?

Price and cost5

  • Looking for an affordable way to explore Pennsylvania this summer?
  • Why did I come to Costco?
  • affordable camping & must-visits on road trip WI>MN>ND/SD>MT?

Comparisons4

  • Which one do you wanna camp at first?
  • Name something better than a little girls camping trip in the mountains?
  • And what better than a little Tom Yum Shin Ramyon to heal the soul?

Where to get it3

  • Do you have suggestions for good stage planning (from where to where to hike each day) and where it’s best to camp?
  • Will I need to bring a shovel in order to clear out an area to get a tent going?
  • Will it be easier on our finances to 1) use our car and pull a camper we've purchased, 2) use our car and rent a camper, 3) drive our car and stay in…

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