Travel trends
Oct 2, 2026Money and pointsTikTok · Instagram · RedditCooling

Seats.aero on TikTok, Instagram and Reddit: What People Are Saying

Head-to-head award search demos win attention; phantom space and 60-day limits spark doubts that simple, verified walkthroughs address.

Last 4 weeks

-36%

Google searches vs 20 Jul to 3 Sep

Total social media mentions

~45K

TikTok and Reddit, last 12 months

Views

~7.1M

on posts about this trend

Best post this month

3.1K

views · read it ↗

What people post about

Head-to-head comparisons33% of posts2.2% above averageOpeningExample ↗
Loyalty integrations11% of posts1.6% above averageOpeningExample ↗
Chrome overlay tools10% of posts2.3% above averageOpeningExample ↗
Cross-program search10% of posts2.0% above averageProvenExample ↗
Data availability issues19% of posts0.8% below averageCrowdedExample ↗
Seat alert notifications8% of posts1.1% below averageCrowdedExample ↗
Service subscription tiers9% of posts1.2% below averageSkipExample ↗

Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 1.4%.

Post this

Three ideas built from the angles, formats and hooks that work for this trend.

1

Seats.aero vs Point.me live test

Screen-record same route and date on both, timer on. Verify winner on airline site to address phantom space.

Tutorial or demoCuriosity hookHead-to-head comparisons
Example TikTok post by @taytrox_travelSee an example · 32K views ↗
2

Overlay points on Google Flights

Show Chrome extension adding points prices beside cash, cent-per-point math, aircraft seat view, then one-click to verify on airline.

Tutorial or demoTransformation Promise hookChrome overlay tools
Example TikTok post by @maxmilespointsSee an example · 170K views ↗
3

Stop transfers before verifying

Talking head walkthrough: search broad dates, filter premium cabins, confirm on partner site, then transfer. Note free two-month search window.

Talking headRelatability hookCross-program search
Example TikTok post by @your.richbffSee an example · 410K views ↗

How to post it

Question or discussion dominates at 28% of posts. Talking head earns the best engagement (2.4%).

Question or discussion28% of posts · 0.9% ER
Most used
r/awardtravelSeats.aero pro worth it?r/pointstravelPoints-yeah, Roame-travel, Seats-aero, or what other option?r/awardtravelSeats.aero sucks.
Talking head22% of posts · 2.4% ER
Best ER
Instagram post by @your.richbff: Using seats.aero can help YOU make the most of your credit card points! What’s the best…Instagram post by @rachel.points: 👋 Here are 5 tools you can use (free) to find cheap Business & First Class flights on…
Tutorial or demo13% of posts · 2.3% ER
Instagram post by @unfinance: Want to fly in a luxury, lie-flat Business Class seat for the price of a budget economy…Instagram post by @maxmilespoints: ✈️How I find my flight deals for my credit card points (Comment LINK and I can DM you the…

Do more of this

  • Text on screen only3.0%2% of posts
  • Transformation Promise hook3.0%5% of posts
  • Curiosity hook2.7%22% of posts

Skip this

  • Slideshow or carousel0.7%3% of posts
  • Question hook0.9%40% of posts
  • Question or discussion0.9%28% of posts

Median engagement rate; this trend averages 1.4%.

Posts to learn from

The posts that beat this trend's engagement, and how they were made.

Tutorial or demoBold Claim hook
Green screenBold Claim hook
Link share
Talking headRelatability hook
Personal story or lessonsSocial Proof hook
Talking headTransformation Promise hook

Who to work with

Rachel | Points & Miles ✈️Rachel | Points & Miles ✈️@rachel.points1.6MviewsMax Miles PointsMax Miles Points@maxmilespoints460KviewsVivian Tu | Your Rich BFFVivian Tu | Your Rich BFF@your.richbff410KviewsMaximillianAngelMaximillianAngel@getabroad390KviewsUnfinanceUnfinance@unfinance300Kviews

Brands in the conversation

What people ask

What is it13

  • What’s the best travel perk you’ve gotten from your points?
  • What flight is it?
  • What is your kids height?

How to use it8

  • How to find business class seats with points
  • Ali, how do I get these 88,000 United miles to book this flight?
  • Want to learn how to actually use your points and travel more while paying less?

Price and cost8

  • If she were to pay for her business class flights out of pocket with no credit card points it would cost over $10,000 for the round trip?
  • Want to fly in a luxury, lie-flat Business Class seat for the price of a budget economy ticket?
  • If I only want to search price OR points can I do that?

Does it work5

  • is seats.aero actually legit?
  • Is this seriously legit?
  • Am I using it wrong, or does it work differently than I think?

Where to get it3

  • Where can we take you?
  • And if you want to check it out, link in bio and follow for more?

Comparisons2

  • What's better than a first class seat to Japan?
  • What did I do to get over 9,000 dollars in value instead of paying cash?

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