Travel trends
Oct 2, 2026StaysTikTok · Instagram · RedditBreaking out

Farm Stays on TikTok, Instagram and Reddit: What People Are Saying and Why It Is Growing

Farm stays are novelty cabins and cow cuddles; brand reports get the views, family chores get the love but below-median views.

Last 4 weeks

10x

Google searches vs 20 Jul to 3 Sep

Total social media mentions

~2.2M

TikTok and Reddit, last 12 months

Views

~72M

on posts about this trend

Best post this month

78K

views · watch it ↗

Search, last 12 months

What people post about

Kid friendly farm fun19% of posts2.9% averageOpeningExample ↗
Novel farm stays14% of posts3.6% above averageProvenExample ↗
Farm stay business14% of posts3.0% above averageProvenExample ↗
Large farmhouse rentals13% of posts2.5% averageCrowdedExample ↗
Farm to table stays17% of posts2.5% averageSkipExample ↗
Luxury country estates11% of posts2.1% below averageSkipExample ↗
European agritourism stays8% of posts1.9% below averageSkipExample ↗
Farm volunteer programs4% of posts0.8% below averageSkipExample ↗

Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 2.7%.

Post this

Three ideas built from the angles, formats and hooks that work for this trend.

1

Your Morning on a Farm

POV vlog: coffee on the porch, mini Highland cow hello, kids collect eggs, bottle feed goats, end with tractor ride wave.

Vlog or day in the lifeRelatability hookKid friendly farm fun
Example TikTok post by @a.montana.experieSee an example · 160K views ↗
2

Sleep Inside a Silo

B roll tour with VO: silo exterior, cozy bed, compost toilet, sunrise cows, quick what it costs and how to book.

Voiceover with b-rollCuriosity hookNovel farm stays
Example TikTok post by @happilyeverexploringSee an example · 43K views ↗
3

Farm Stays Are Breaking Out

On camera trend brief: cite Vrbo Unpack 26, 10x breakout; overlay mini cow clips, silo pods, and weekday versus weekend pricing tactics.

Talking headCuriosity hookFarm stay business

How to post it

Voiceover with b-roll dominates at 25% of posts.

Voiceover with b-roll25% of posts · 3.2% ER
Most used
TikTok post by @vrbo: I am, once again, asking you to book a farmstay with me. 📍Round Top, Texas 🔗 Link in bio…TikTok post by @vrbo: Farm stays are trending, and Bruce the cow called it first. 🐮 @Elias Herrera 🔗Link in bio…
Slideshow or carousel23% of posts · 3% ER
Instagram post by @roadbook: In these stays, mornings start in the garden, meals follow the day’s pick, and the pace…TikTok post by @harrietfirth: The best little weekend away!! @alex mccannInstagram post by @samtravels: Farm hotels are small universes where agriculture shapes how we eat, rest, & spend our…
Question or discussion14% of posts · 0.8% ER
r/veganukAm I being "dramatic"- family want us to holiday with them on a working farm.r/FATTravelIs Blackberry Farm worth the hype??r/MontanaWill anyone hire me to work on their ranch for vacation?

Do more of this

  • Vlog or day in the life5.5%6% of posts
  • Product showcase or unboxing4.3%3% of posts
  • Talking head3.6%8% of posts

Skip this

  • Question or discussion0.8%14% of posts
  • Question hook1.2%24% of posts
  • Story Opening hook2.5%3% of posts

Median engagement rate; this trend averages 2.7%.

Posts to learn from

The posts that beat this trend's engagement, and how they were made.

Vlog or day in the lifeRelatability hook
OtherRelatability hook
Voiceover with b-rollCuriosity hook
Vlog or day in the lifeCuriosity hook
VideoQuestion hook
Link shareCuriosity hook

Who to work with

Elias HerreraElias Herrera@elias_filmz15MviewsA Montana ExperienceA Montana Experience@a.montana.experie1.6MviewsHungry manHungry man@5star._.foodies1.1MviewsThiru & NivyThiru & Nivy@pudukkottai_couple1.1MviewsCharmi Doshi | Mumbai Food & TravelCharmi Doshi | Mumbai Food & Travel@filter.kaafi910Kviews

Brands in the conversation

What people ask

What is it9

  • What made yours really special - the views, food, people, location?
  • What does that look like in practice?
  • What sets farm stays apart?

Price and cost5

  • Before that-I was hoping if anyone with membership access would be kind enough to let me know if there is availability on that day and what pricing…
  • Cost to build 2 rooms (300 sq ft each) with attached bathrooms using CSEB blocks in India?
  • If you’ve been to any place recently or know something affordable, please share the details (price + experience would help a lot).

Where to get it4

  • Any interior designers tell me what I need to buy there?
  • Where can we go for a perfect farmhouse getaway with family & friends-pool, games, space, total relaxation... and nearby in RAK?
  • Where do you recommend?

Comparisons3

  • What would your guys' advice be when it comes to planning all this in beforehand, vs leaving things up to chance?
  • Instead of a hotel, would you stay on a farm?
  • I'm not sure if it's better than Soho Farmhouse?

Does it work2

  • Is it worth it??

How to use it1

  • How do you define farm-first hospitality?

Searched on Google

What are the best farm stays in the US?

Posts do not agree on “best” in the US; creators instead highlight stays with animal encounters, quirky cabins or glamping pods, kid-friendly time, and near-city access, often booked via Airbnb, Vrbo, or Booking.com, with market-style roundups drawing the most views.

What are the different types of farm stays?

Creators show several types: family agritourism stays, farm-to-table culinary immersions, glamping pods, large-capacity farmhouses, luxury countryside estates, European-style agriturismi, and agricultural volunteerism options.

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