Food trends
Oct 9, 2026DrinksTikTokSteady

Bone Broth on TikTok: What People Are Saying

Bone broth is cozy cooking sold as wellness: show the simmer, not the sip, and win where beauty, pets, and meals overperform.

Last 4 weeks

+11%

Google searches vs 20 Jul to 10 Sep

Total social media mentions

~830K

TikTok, last 12 months

Views

~120M

on posts about this trend

Best post this month

710K

views · watch it ↗

Search, last 12 months

What people post about

Homemade recipes37% of posts5.5% above averageOpeningExample ↗
Meals8% of posts7.8% above averageProvenExample ↗
Beauty7% of posts5.7% above averageProvenExample ↗
Bone broth for pets4% of posts5.6% above averageProvenExample ↗
Pregnancy and baby uses4% of posts5.6% above averageProvenExample ↗
How-to broth techniques3% of posts6.2% above averageEmergingExample ↗
Budget broth tips3% of posts5.8% above averageEmergingExample ↗
Bone broth reviews2% of posts4.9% averageEmergingExample ↗
Skeptical health claims2% of posts4.9% averageEmergingExample ↗
Portioning and storage2% of posts6.7% above averageEmergingExample ↗
Other health claims8% of posts4.3% below averageCrowdedExample ↗
Broth drinking routines4% of posts4.3% below averageCrowdedExample ↗
Product promotions13% of posts3.3% below averageSkipExample ↗
Gut health claims4% of posts3.5% below averageSkipExample ↗

Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 4.9%.

Post this

Three ideas built from the angles, formats and hooks that work for this trend.

1

Real Broth Jiggles How To

Show roasting bones, slow simmer, overnight chill, spoon the set jelly, reheat to pour. On screen steps, tight closeups, zero hard sell.

Tutorial or demoBold Claim hookHomemade recipes
2

Cozy Bowl, Menu Ready

Text led build of a signature bowl using bone broth base, quick assembly shots, steam closeups, swap to budget friendly ingredients without losing comfort.

Text on screen onlyRelatability hookMeals
Example TikTok post by @magsspicedkitchenSee an example · 2.4M views ↗
3

Eat Your Skincare Sip Moment

Open by asking viewers if they prefer sipping beauty; voiceover shows miso or broth latte pour, toppings, first sips, cozy ambiance.

Voiceover with b-rollQuestion hookBeauty
Example TikTok post by @imabbysiguaSee an example · 1.4M views ↗

How to post it

Tutorial or demo dominates at 43% of posts.

Tutorial or demo43% of posts · 5.7% ER
Most used
TikTok post by @aaronmyarbrough: Easy buldak recipe using Brodo Bone Broth ❤️TikTok post by @zionshorthairs: These are bones that are just a few days old with marrow still left that they can’t get…
Talking head22% of posts · 5.1% ER
TikTok post by @imabbysigua: EAT YOUR SKINCARE Ep.1 - Miso Soup with bone broth 🥣 love this quick, easy to make soup…TikTok post by @livingwiththyroid: Dear Friend, I was buying bone broth bones at a farmers market. Beef marrow bones. I had…
Slideshow or carousel13% of posts · 2.5% ER
TikTok post by @healthwealth_1: Bone broth is one of the most nutrient-dense, healing foods you can add to your routine.…TikTok post by @britney_miracle: Let’s make some delicious bone broth! Here is my super easy recipe! I drink this every…

Do more of this

  • Bold Claim hook5.8%6% of posts
  • Tutorial or demo5.7%43% of posts
  • Relatability hook5.5%28% of posts

Skip this

  • Skit or POV2.4%2% of posts
  • Slideshow or carousel2.5%13% of posts
  • Product showcase or unboxing3.6%6% of posts

Median engagement rate; this trend averages 4.9%.

Posts to learn from

The posts that beat this trend's engagement, and how they were made.

Talking headRelatability hook
Tutorial or demoRelatability hook
Talking headCuriosity hook
Vlog or day in the lifeCuriosity hook
Talking headDirect Address hook
Text on screen onlyQuestion hook

Who to work with

AdeaAdea@adee.ah18Mviewsjessi_nutrajessi_nutra@jessi_nutra3.9Mviewsmiapajks 💖miapajks 💖@miapajks_3.1MviewsAaronmyarbrough💖Aaronmyarbrough💖@aaronmyarbrough3Mviewstiffanylinchentiffanylinchen@tiffanylinchen2.7Mviews

Brands in the conversation

What people ask

Does it work4

  • Is there any benefit to this day-to-day?
  • What It Does to Your Body?
  • What's the truth about bone broth - is it a superfood or just this season's marketing scam?

How to use it4

  • Ever gone to the market to buy just bone to make stock before?
  • What what do you do with the bones after?
  • Is there an easier way to have this?

Safety and side effects3

  • Is bone broth simmered in stainless steel with acid, at high heat, for hours?
  • Do animals store heavy metals like lead and cadmium in their bones over time?
  • Do metals leach out of both bones and stainless steel under high heat and acidity?

Timeline and results1

  • What would happen if you drank bone broth every day for 2 weeks?

Where to get it1

  • Where did you get the bone broth from?

Price and cost1

  • How much does it cost to make bone broth at home?

Searched on Google

Is bone broth trendy?

TikTok creators widely post bone broth as cozy cooking sold as wellness. Tutorials, product promos, and links to beauty, pets, and meals show steady engagement on the trend.

Why is bone broth popular?

Creators show it straddling comfort food and self-care. Posts that cook with broth or link it to appearance and pets earn lively response, and viewers favor clear techniques and simple, daily-use ideas.

Get this report for your own brand

buzzabout reads real conversations across TikTok, Reddit, X, Instagram, LinkedIn, and YouTube and turns them into post ideas like these.

Research your own topic