Food trends
Oct 9, 2026DrinksTikTokCooling

Protein Soda on TikTok: What People Are Saying

Protein soda markets indulgence as protein: taste tests engage; label talk pulls views; store finds drive reach; DIY riffs spark interaction.

Last 4 weeks

-22%

Google searches vs 20 Jul to 10 Sep

Total social media mentions

~450K

TikTok, last 12 months

Views

~22M

on posts about this trend

Best post this month

37K

views · watch it ↗

Search, last 12 months

What people post about

Taste tests26% of posts4.5% above averageOpeningExample ↗
Ingredient quality5% of posts3.0% averageOpeningExample ↗
DIY protein sodas8% of posts3.1% averageProvenExample ↗
Trend reaction posts3% of posts4.6% above averageProvenExample ↗
Fitness drink uses3% of posts3.5% above averageEmergingExample ↗
Caffeinated versions1% of posts4.7% above averageEmergingExample ↗
New product finds14% of posts1.9% below averageCrowdedExample ↗
Everyday protein soda3% of posts0.6% below averageCrowdedExample ↗
Sponsored soda posts20% of posts2.9% averageSkipExample ↗
Protein info9% of posts1.8% below averageSkipExample ↗
Light fizzy alternative7% of posts2.4% below averageSkipExample ↗

Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 3.0%.

Post this

Three ideas built from the angles, formats and hooks that work for this trend.

1

Rank Every Protein Soda Flavor

Film a store run, live taste reactions, and rank flavors against familiar sodas with quick on-screen scores.

Vlog or day in the lifeQuestion hookTaste tests
Example TikTok post by @gabbituftSee an example · 2.6M views ↗
2

Label Check: What’s Inside?

Close-up label scans, circle sweeteners and caffeine, compare protein-to-calorie math, then ask viewers: deal or no deal?

Talking headShock hookIngredient quality
Example TikTok post by @formerfatguyfitnessSee an example · 40K views ↗
3

Build a Protein Dirty Soda Bar

Show a quick bar setup: ice, diet soda, pour protein shake or creamer, optional cold foam, then side-by-side flavor swaps.

Tutorial or demoRelatability hookDIY protein sodas
Example TikTok post by @truvaniSee an example · 560K views ↗

How to post it

Talking head dominates at 52% of posts.

Talking head52% of posts · 3.2% ER
Most used
TikTok post by @itsmadi.fit: such a fun new flav! @Barebells USATikTok post by @zm_fitness3: Trying the viral Diet Coke protein shake Credits to @thediegowilson
Product showcase or unboxing12% of posts · 1.7% ER
TikTok post by @cleansimpleeats: Our Clear Protein Soda 12-packs just pulled up @Costco Wholesale!! 😎🫧🍋 Featuring our…TikTok post by @probrandssweden: protein soda? there’s a whole chicken breast in there
Tutorial or demo7% of posts · 3.2% ER
TikTok post by @ashleymarkleeats: pretty sure this vanilla protein dirty soda will solve all my problems 🥤TikTok post by @cleansimpleeats: We ❤️ Cherry Lime Clear Protein Soda 🍒🍋‍🟩

Do more of this

  • Skit or POV7.8%2% of posts
  • Vlog or day in the life6.2%3% of posts
  • Shock hook4.9%2% of posts

Skip this

  • Text on screen only0.7%2% of posts
  • Voiceover with b-roll1.4%5% of posts
  • Product showcase or unboxing1.7%12% of posts

Median engagement rate; this trend averages 3.0%.

Posts to learn from

The posts that beat this trend's engagement, and how they were made.

Talking headRelatability hook
Skit or POVCuriosity hook
Vlog or day in the lifeQuestion hook
Talking headQuestion hook
Talking headCuriosity hook
Reaction, duet or stitchCuriosity hook

Who to work with

GabbiGabbi@gabbituft2.8MviewsEko StormarknadEko Stormarknad@ekostormarknad1.3MviewsDMG FitnessDMG Fitness@dmgdylanfitness1.2Mviewsmadi ♡madi ♡@itsmadi.fit730KviewsTruvaniTruvani@truvani560Kviews

Brands in the conversation

What people ask

What is it23

  • Protein soda??
  • Protein in a SODA?!
  • Did somebody say 15 grams of protein, and it's a soda?

Does it work10

  • See how drinkable this gym soda is?
  • So has anyone ever tried the Premier Protein sodas?
  • waittt why does protein dirty soda kinda eat

Safety and side effects2

  • are they actually “healthy” or just clever marketing with extra protein slapped on the can?
  • but are they pcos friendly !???

Timeline and results1

  • When did they start making protein soda?

How to use it1

  • What if I'm just thirsty?

Comparisons1

  • I wonder if those other flavors are going to taste better than this?

Searched on Google

Can you put protein powder in soda?

TikTok creators post DIY protein dirty soda mixes, showing soda combined with protein powders or shakes.

What is protein soda?

TikTok creators describe it as a canned, soda-like drink marketed with added protein and positioned as a fizzier alternative to thick protein shakes.

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