Food trends
Oct 9, 2026DrinksTikTokCooling

Dirty Soda on TikTok: What People Are Saying

Dirty soda is DIY dessert theater; reactions win while sugar callouts and local shop stories create clear openings.

Last 4 weeks

-27%

Google searches vs 20 Jul to 10 Sep

Total social media mentions

~230K

TikTok, last 12 months

Views

~280M

on posts about this trend

Best post this month

1.5M

views · watch it ↗

Search, last 12 months

What people post about

Local soda shops13% of posts6.2% above averageOpeningExample ↗
Taste tests15% of posts8.3% above averageProvenExample ↗
Energy drink mixes5% of posts6.2% above averageProvenExample ↗
Chain launches4% of posts8.2% above averageProvenExample ↗
Sugar concern posts3% of posts6.6% above averageProvenExample ↗
Lower-sugar recipes3% of posts5.8% averageProvenExample ↗
Dirty soda bars2% of posts5.4% averageEmergingExample ↗
Themed dirty sodas9% of posts4.4% below averageCrowdedExample ↗
Branded ingredient posts4% of posts4.3% below averageCrowdedExample ↗
DIY dirty soda40% of posts4.2% below averageSkipExample ↗
Trend culture posts3% of posts3.4% below averageSkipExample ↗

Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 5.5%.

Post this

Three ideas built from the angles, formats and hooks that work for this trend.

1

POV: Your Wildest Shop Order

Act as staff POV; rapid pours, toppings, chaotic banter; first-sip reaction; on-screen address and hours.

Skit or POVDemonstration hookLocal soda shops
Example TikTok post by @dirtydozsodaSee an example · 4.6M views ↗
2

Rank Our New Dirty Sodas

Creator blind-tastes three flavors; quick cuts; instant expressions; on-screen ranks; invite audience to pick next menu flight.

Talking headQuestion hookTaste tests
Example TikTok post by @giannamjoyceSee an example · 1.1M views ↗
3

Launch Day: Dirty Drinks Drop

Manager interview mid-shift; first pour on camera; limited flavors reveal; map which locations have them; invite stitch with first sips.

Interview or podcast clipQuestion hookChain launches

How to post it

Tutorial or demo dominates at 51% of posts. Talking head earns the best engagement (7.6%).

Tutorial or demo51% of posts · 5.1% ER
Most used
TikTok post by @sam.shan.shops: Dirty cherry coke soda 🍒🥤🧊 caffeinated drinks at home are the only thing that gets me…TikTok post by @beingadp: Lemon Lime Brazilian Lemonade Creamy Popsicle Summer Dirty Soda Spritzer
Talking head13% of posts · 7.6% ER
Best ER
TikTok post by @thefoxesden__: Make a dirty soda with me 🤪🫣TikTok post by @try_pruf: Crumbl’s new Dirty Soda drink is insane. It has 186 grams of sugar which is equal to… •…
Slideshow or carousel12% of posts · 2.6% ER
TikTok post by @drmarkhyman: Crumbl just launched "Dirty Sodas." Finally, some honest marketing. One of these drinks…TikTok post by @edennmacdonald: The author shares a side-by-side comparison of two 'dirty soda' orders from Crumbl. The…TikTok post by @julianyouhana: Crumbl’s new customizable “dirty sodas” can pack 186g of sugar and 840 calories into a…

Do more of this

  • Shock hook9.2%2% of posts
  • Talking head7.6%13% of posts
  • Vlog or day in the life7.3%7% of posts

Skip this

  • Slideshow or carousel2.6%12% of posts
  • Social Proof hook4.4%3% of posts
  • Transformation Promise hook4.9%8% of posts

Median engagement rate; this trend averages 5.5%.

Posts to learn from

The posts that beat this trend's engagement, and how they were made.

Vlog or day in the lifeCuriosity hook
Talking headCuriosity hook
Vlog or day in the lifeRelatability hook
Vlog or day in the lifeDemonstration hook
Text on screen onlyShock hook
Text on screen onlyCuriosity hook

Who to work with

Sam Shan Shops 🦋Sam Shan Shops 🦋@sam.shan.shops19MviewsTheGoddessBoys@beingadp10MviewsJulian YouhanaJulian Youhana@julianyouhana9.8MviewsThe Coleman FamilyThe Coleman Family@sailorkinsley7.1Mviewslukefoodslukefoods@lukefoods6.8Mviews

Brands in the conversation

What people ask

What is it23

  • What makes it dirty?
  • What is a dirty soda?
  • Drink that tastes like bubble gum?

How to use it8

  • Cream or no cream in your soda?
  • Should I make uncle Sillz’s nutrient-dense dirty soda?
  • I don't know how these are going to go with coffee y'all?

Safety and side effects2

  • You think it could be breastmilk in there?
  • How much added sugar is in one of these?

Comparisons2

  • What's the dirtiest soda?
  • You may not think that the two flavors will cooperate with each other but they do?

Price and cost1

  • Was this a waste of money?

Where to get it1

  • Which ones do you hope they bring nationwide?

Searched on Google

What does "dirty" mean in a soda?

TikTok creators use “dirty” to mean a soda dressed up with add-ins like flavored syrups, cream, or similar mixers, turning a plain soda into a dessert-style drink.

What is the best soda for dirty soda?

Creators frequently use Sprite, Dr Pepper, Coca-Cola, and Diet Coke in dirty soda recipes and tastings; viewers compare combos rather than naming a single “best” base.

What's up with dirty soda?

On TikTok, dirty soda is a trend: DIY recipes, taste tests, and chain drops drive engagement, while sugar callouts spark debate and local shop stories pull strong interest.

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