751.5k176.5k41012.7k25.20%
Food trends
Chili Lime Chips on TikTok: What People Are Saying and Why It Is Growing
Chili-lime chips go celebrity-viral; eating shows sell the crunch while basic what-is-it and pairing questions persist.
Last 4 weeks
+53%
Google searches vs 26 Jul to 5 Sep
Total social media mentions
~81K
TikTok, last 12 months
Views
~370M
on posts about this trend
Best post this month
14M
views · watch it ↗
Search, last 12 months
What people post about
Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 5.3%.
Post this
Three ideas built from the angles, formats and hooks that work for this trend.
1
See an example · 1.6M views ↗
Are Chili Lime Chips Worth It?
On-camera first bite, one-word verdict 'Yes' on-screen, quick bowl scoop, close-ups of seasoning, end with value takeaway.
Talking headQuestion hookPositive Chipotle reviews
See an example · 1.6M views ↗2
Crunch Test Mukbang
Desk mic for ASMR crunch, continuous scoops with queso and bowl, minimal talk, quick on-screen ratings for crunch, lime, and heat.
Talking headStory Opening hookMukbang
3
Tap to Try Walkthrough
Green screen over the app, show rewards-only placement, add to order, cut to in-bag reveal and single-sentence taste reaction.
Green screenSocial Proof hookChipotle launch
How to post it
Talking head dominates at 69% of posts.
Do more of this
- Story Opening hook10.8%2% of posts
- Social Proof hook6.4%3% of posts
- Question hook6.2%14% of posts
Skip this
- Voiceover with b-roll2.8%2% of posts
- Text on screen only3.1%5% of posts
- Product showcase or unboxing3.1%8% of posts
Median engagement rate; this trend averages 5.3%.
Posts to learn from
The posts that beat this trend's engagement, and how they were made.
Talking headShock hook
Talking headCuriosity hook
395.2k78.5k2504.8k21.20%
Talking headCuriosity hook
1.6M297.0k1.5k3.9k18.90%
Talking headCuriosity hook
1.6M292.4k5336.5k18.70%
Talking headCuriosity hook
328.2k57.7k2672.3k18.40%
Talking headStory Opening hook
251.7k40.7k801.4k16.80%
Who to work with
Cardi B@iamcardib130Mviews
how.kev.eats@how.kev.eats29Mviews
Crazy Korean Cooking@crazykoreancooking19Mviews
𝓙𝓾𝓵𝓲𝓮💋🌟@juliemfrule14Mviews
anali@cabreranali6.4MviewsBrands in the conversation
Chipotle
129 posts
Trader Joe’s
16 posts
Takis
11 posts
Doritos
10 posts
H-E-B
4 posts
Tabasco
3 posts
Sabritas
3 posts
Dina Mita
3 posts
What people ask
What is it5
- There's no way that their chips are going to be that seasoned, right?
- What kind of chip is this?
- Is there red 40 in here actually?
How to use it2
- do you order chips when you eat chipotle?!?
- What order should Elie try them with next?!
Where to get it1
- Can you look up how far the closest Chipotle is to here?
Timeline and results1
- You think in a couple days it will be available to the public?
Comparisons1
- So what are you choosing: ORIGINAL or CHILI LIME?
Does it work1
- What do you think about the new Chipotle chips?
Searched on Google
What are chili lime chips?
TikTok creators show chips labeled chili lime from brands like Chipotle and others, seasoned with chili and lime, often featured in eating demos, reviews, and comparisons.
What do Chipotle chili lime chips taste like?
TikTok creators post quick reactions and mukbangs highlighting the crunch and compare the Chili Lime version to the original Chipotle chips, with many positive reviews.
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