Food trends
Oct 9, 2026SnacksTikTokCooling

Tinned Fish on TikTok: What People Are Saying

Tinned fish is an identity-driven tasting ritual; creators film the bite, brands package it with collabs and starter packs.

Last 4 weeks

-25%

Google searches vs 20 Jul to 10 Sep

Total social media mentions

~40K

TikTok, last 12 months

Views

~160M

on posts about this trend

Best post this month

590K

views · watch it ↗

Search, last 12 months

What people post about

Tinned gift unboxing6% of posts8.2% above averageOpeningExample ↗
Lifestyle and identity12% of posts8.6% above averageProvenExample ↗
Cooking with tins12% of posts7.6% averageProvenExample ↗
Playful tasting themes8% of posts7.4% averageProvenExample ↗
Snack board builds7% of posts10.3% above averageProvenExample ↗
Where to buy3% of posts11.3% above averageEmergingExample ↗
How it's made2% of posts2.2% below averageEmergingExample ↗
Brand promotions1% of posts11.2% above averageEmergingExample ↗
Tin product facts1% of posts3.2% below averageEmergingExample ↗
Single tin review27% of posts6.7% averageCrowdedExample ↗
Tin rankings11% of posts4.7% below averageSkipExample ↗
Nutrition claims6% of posts4.2% below averageSkipExample ↗
First time tries4% of posts5.0% below averageSkipExample ↗

Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 7.3%.

Post this

Three ideas built from the angles, formats and hooks that work for this trend.

1

Tinned Fish Gift Swap

Film creators mailing each other curated tins, personalized notes, and first bite reactions; spotlight packaging details and who sent what.

Product showcase or unboxingSocial Proof hookTinned gift unboxing
Example TikTok post by @bonitravoSee an example · 910K views ↗
2

Tin to Table Snack Board

Show fast plating from unopened tin to styled board with pairings like pickles, crackers, herbs; explain plating choices with tight overhead shots.

Tutorial or demoTransformation Promise hookSnack board builds
3

Date Night Tin Ritual

Vlog a cozy at home date building a tin spread, toasting, swapping bites, and telling a memory tied to tinned fish.

Vlog or day in the lifeStory Opening hookLifestyle and identity
Example TikTok post by @bonitravoSee an example · 3M views ↗

How to post it

Talking head dominates at 44% of posts. Tutorial or demo earns the best engagement (9.1%).

Talking head44% of posts · 7.3% ER
Most used
TikTok post by @tinnedfishwithtyler: SPIN 4 TIN! This was a rough tin, flavors going on in here and then ending on the texture…TikTok post by @slaterchef: Love tinned fish and contained fires
Slideshow or carousel16% of posts · 3.6% ER
TikTok post by @deadlifts.and.doggies: Tinned fish is basically skincare you can eat 🐟✨ Packed with omega-3s for glowing skin,…TikTok post by @moriahlovespgh: I have a deep love of tinned fish but this fishwife tuna in spicy olive oil is at the top…TikTok post by @tinfishta: This post provides four educational facts about tinned sardines to reduce consumer…
Tutorial or demo11% of posts · 9.1% ER
Best ER
TikTok post by @bonitravo: use code TONISARDINES on fishwife’s site for money off btw:)TikTok post by @elise388: The creator demonstrates how to assemble a mackerel-topped sourdough toast for lunch.…

Do more of this

  • Social Proof hook11.1%4% of posts
  • Product showcase or unboxing9.6%5% of posts
  • Transformation Promise hook9.2%4% of posts

Skip this

  • Voiceover with b-roll3.4%4% of posts
  • Slideshow or carousel3.6%16% of posts
  • List hook5.5%2% of posts

Median engagement rate; this trend averages 7.3%.

Posts to learn from

The posts that beat this trend's engagement, and how they were made.

Talking headCuriosity hook
Talking headCuriosity hook
OtherRelatability hook
Talking headRelatability hook
Tutorial or demoTransformation Promise hook
Talking headBold Claim hook

Who to work with

TinnedFishReviewsTinnedFishReviews@tinnedfishreviews32MviewsTinned Fish with TylerTinned Fish with Tyler@tinnedfishwithtyler17MviewsBen SlaterBen Slater@slaterchef5.6MviewsToni BravoToni Bravo@bonitravo5.1Mviews𝘌𝘷𝘢𝘯𝘨𝘦𝘭𝘪𝘯𝘦🇦🇱𝘌𝘷𝘢𝘯𝘨𝘦𝘭𝘪𝘯𝘦🇦🇱@giyuutomiokaalover3.4Mviews

Brands in the conversation

What people ask

What is it4

  • I wonder what this thick dark sauce is made up of?
  • Did you know that sardines were such a great source of calcium and iron?
  • Let's look under here if they vegetables that it's with?

Safety and side effects3

  • Is a bulging dented can preferred or verboten?
  • Is it safe to eat decade old sardines?
  • Would you try an 11-year-old can of sardines?

How to use it2

  • Should I be doing this with my hands?
  • Any recommendations on how to incorporate these into meals?

Comparisons1

  • Which one is the best for a beginner?

Does it work1

  • Will It Live Up To The Hype?

Searched on Google

What is tinned fish?

TikTok creators present tinned fish as an identity-driven tasting ritual; they film the first bite, and brands join with collaborations and starter packs.

Get this report for your own brand

buzzabout reads real conversations across TikTok, Reddit, X, Instagram, LinkedIn, and YouTube and turns them into post ideas like these.

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