Food trends
Oct 9, 2026CookingTikTokSteady

Charcuterie Boards on TikTok: What People Are Saying

Charcuterie boards double as mash-ups and party utilities; viewers reward twists and hosting value over generic promos or over-decorated spreads.

Last 4 weeks

+4%

Google searches vs 20 Jul to 10 Sep

Total social media mentions

~180K

TikTok, last 12 months

Views

~140M

on posts about this trend

Best post this month

1.4M

views · watch it ↗

What people post about

Boards for hosting11% of posts5.2% averageOpeningExample ↗
Affordable boards8% of posts6.0% above averageOpeningExample ↗
Simple board reveals8% of posts11.1% above averageOpeningExample ↗
Board remix dishes12% of posts8.7% above averageProvenExample ↗
Serving format ideas2% of posts6.7% above averageEmergingExample ↗
Holiday themed boards17% of posts4.0% below averageCrowdedExample ↗
How to build boards12% of posts3.2% below averageCrowdedExample ↗
Product-featured boards7% of posts1.6% below averageCrowdedExample ↗
Board catering services10% of posts3.5% below averageSkipExample ↗
Food art boards7% of posts1.7% below averageSkipExample ↗
Boards as meals5% of posts3.1% below averageSkipExample ↗

Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 4.9%.

Post this

Three ideas built from the angles, formats and hooks that work for this trend.

1

The Board Your Comments Built

Shoot a board reveal with on screen text: built from top comments and DMs; label each ingredient as it drops into frame.

Text on screen onlySocial Proof hookSimple board reveals
Example TikTok post by @mackenzie_cundiffSee an example · 5.1M views ↗
2

Charcuterie Dipping Oil, Store Edition

Unbox olive oil, balsamic, olives, salami, cheeses; assemble charcuterie in disguise dip while captions cite creator raves and when they serve it.

Product showcase or unboxingSocial Proof hookBoard remix dishes
Example TikTok post by @chef_wills_See an example · 5.9M views ↗
3

Deals to Board Challenge

Start in aisle grabbing weekly deals, then time lapse board assembly at home; finish with portions packed for guests and receipt reveal.

Vlog or day in the lifeCuriosity hookAffordable boards

How to post it

Tutorial or demo dominates at 43% of posts. Talking head earns the best engagement (5.6%).

Tutorial or demo43% of posts · 4.4% ER
Most used
TikTok post by @gemstable: Focaccia charcuterie✨ Why have the charcuterie board and bread separate when it’s more…TikTok post by @berryandtheboards: Cheese board on the go 🚗
Slideshow or carousel17% of posts · 2.1% ER
TikTok post by @food_honestly: These six easy charcuterie boards are designed for anyone who wants a fast, beautiful,…TikTok post by @interiorr_byem: This post provides visual inspiration for a charcuterie board assembly, featuring various…TikTok post by @koly7461: food plattter sweets and salty cravings
Talking head12% of posts · 5.6% ER
Best ER
TikTok post by @quinbyshoney: I’m just a girl.TikTok post by @kileygriego: A Sean Connery board 😭

Do more of this

  • Social Proof hook14.6%3% of posts
  • Product showcase or unboxing7.1%10% of posts
  • Vlog or day in the life6.9%5% of posts

Skip this

  • List hook2.0%3% of posts
  • Slideshow or carousel2.1%17% of posts
  • Demonstration hook3.4%7% of posts

Median engagement rate; this trend averages 4.9%.

Posts to learn from

The posts that beat this trend's engagement, and how they were made.

Voiceover with b-rollTrending Format hook
Skit or POVRelatability hook
Voiceover with b-rollCuriosity hook
Tutorial or demoDemonstration hook
Talking headCuriosity hook
Voiceover with b-rollSocial Proof hook

Who to work with

charcuterie_n_thingscharcuterie_n_things@charcuterie_n_things23MviewsSerena NeelSerena Neel@serenaneel7.5MviewsGemma PierceyGemma Piercey@gemstable6.8MviewsChef WillsChef Wills@chef_wills_5.9MviewsKenzieKenzie@mackenzie_cundiff5.1Mviews

Brands in the conversation

What people ask

How to use it5

  • How did you make these?
  • Why have the charcuterie board and bread separate when it’s more fun to combine them!!
  • Do people just kind of like flop it or do they roll it?

What is it3

  • A charcuterie board you can eat?
  • How it comes out when it's all unwrapped?
  • What would you swap out?

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