Food trends
Oct 9, 2026DrinksTikTokRising

Apple Cider on TikTok: What People Are Saying and Why It Is Growing

Apple cider is cozy craft sold as comfort: promos drive reach while recipes draw stronger engagement.

Last 4 weeks

+51%

Google searches vs 20 Jul to 10 Sep

Total social media mentions

~330K

TikTok, last 12 months

Views

~52M

on posts about this trend

Best post this month

4.5M

views · watch it ↗

Search, last 12 months

What people post about

Cider drinks26% of posts6.1% averageOpeningExample ↗
Make apple cider vinegar10% of posts7.1% above averageOpeningExample ↗
Cider baking18% of posts8.3% above averageProvenExample ↗
Cider cocktails14% of posts7.0% above averageProvenExample ↗
Savory apple cooking7% of posts9.7% above averageEmergingExample ↗
Apple cider vinegar intake5% of posts4.5% below averageEmergingExample ↗
ACV in recipes4% of posts1.2% below averageEmergingExample ↗
Hard cider brewing2% of posts0.6% below averageEmergingExample ↗
Cider product highlights14% of posts3.8% below averageSkipExample ↗

Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 5.8%.

Post this

Three ideas built from the angles, formats and hooks that work for this trend.

1

The secret in spiced cider

Show stovetop cider step-by-step with a surprise add-in; tight cuts, simmer steam, and final pour to comment bait.

Tutorial or demoCuriosity hookCider drinks
Example TikTok post by @grubologySee an example · 620K views ↗
2

Bakery shift: cider donut loaf

Morning shift bakes cider donut loaf; reduce cider, mix, sugar coat; cozy ASMR, quick captions, slice reveal at pickup time.

Vlog or day in the lifeBold Claim hookCider baking
Example TikTok post by @bromabakerySee an example · 660K views ↗
3

Cider cocktails three ways

Rapid montage bar build of spritz, margarita, sour; show glass rimming, ratios on screen, pitcher batch pour for service.

Tutorial or demoCuriosity hookCider cocktails

How to post it

Tutorial or demo dominates at 52% of posts.

Tutorial or demo52% of posts · 7.7% ER
Most used
TikTok post by @tinekeyounger: Today we are cooking apple cider roasted chicken 🍗 perfect comfy fall recipe 🍂TikTok post by @the.boozy.ginger: Apple season is here 🍎
Talking head9% of posts · 4.8% ER
TikTok post by @fy_foodmart: We have original apple cider vinegar available everyday!! Emphasis on original ACV with…TikTok post by @hunnimckenzie: crunk (i’m not even joking
Slideshow or carousel9% of posts · 1.2% ER
TikTok post by @crystalclear12128: This post provides an instructional guide on how to safely consume Bragg apple cider…TikTok post by @cyberbarbie00: This post provides a brief, visual guide for making apple cider from scratch. It lists…TikTok post by @prilux5: “Apple cider vinegar contains acetic acid, which helps reduce bloating and improve…

Do more of this

  • Vlog or day in the life20.5%4% of posts
  • Social Proof hook10.1%3% of posts
  • Bold Claim hook8.6%4% of posts

Skip this

  • Slideshow or carousel1.2%9% of posts
  • Text on screen only3.5%2% of posts
  • Voiceover with b-roll4.6%4% of posts

Median engagement rate; this trend averages 5.8%.

Posts to learn from

The posts that beat this trend's engagement, and how they were made.

Tutorial or demoCuriosity hook
Voiceover with b-rollCuriosity hook
Tutorial or demoSocial Proof hook
Tutorial or demoTransformation Promise hook
Tutorial or demoCuriosity hook
Tutorial or demoCuriosity hook

Who to work with

BenjaminGivesBenjaminGives@benjamineatsinsf10MviewsCharlieCharlie@itsworldbycharlie8.8Mviewsshutupchaseshutupchase@chasetheorem6.2MviewsLauren 🧚🏻‍♀️Lauren 🧚🏻‍♀️@brightmomentco4.5MviewsTini👩🏼‍🍳🔥Tini👩🏼‍🍳🔥@tinekeyounger1.6Mviews

Brands in the conversation

What people ask

How to use it6

  • Do I don't even have to measure, right?
  • Can you make a cocktail with vinegar?
  • So, how do we make a shrub?

What is it2

  • And what is apple cider with a little bit of bourbon?
  • And what is apple cider if not apple juice's more friendly, older brother?

Searched on Google

What exactly is apple cider?

TikTok creators present apple cider as a cozy comfort craft, featuring nonalcoholic drinks, baking, and cocktails in step-by-step tutorials; some describe it as apple juice’s more friendly, older brother.

How can I make apple cider at home?

Creators share step-by-step tutorials for making nonalcoholic cider, cider-based bakes, and cocktails, emphasizing approachable ratios and process-focused videos.

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