222.7k48.1k23692622.10%
Food trends
Pumpkin Spice Matcha on TikTok: What People Are Saying and Why It Is Growing
Pumpkin spice matcha is a fall ritual sold as decisions: cafés announce drops, creators judge taste and map where to get it.
Last 4 weeks
+78%
Google searches vs 26 Jul to 5 Sep
Total social media mentions
~24K
TikTok, last 12 months
Views
~8.3M
on posts about this trend
Best post this month
200K
views · watch it ↗
Search, last 12 monthsPeaks in Aug
What people post about
Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 6.0%.
Post this
Three ideas built from the angles, formats and hooks that work for this trend.
1
See an example · 1.3M views ↗
Quick Matcha Verdicts
Line up fall matchas, deliver one sip verdicts with on screen ratings, then close with buy, try, or skip.
Talking headCuriosity hookTaste reviews
See an example · 1.3M views ↗2
Grocery Swap That Clicks
Film shelf to cart to mug b roll of creamer, syrup, and matcha; voiceover reveals the swap that finally made it click.
Voiceover with b-rollEmotional Trigger hookPackaged ingredients
3
See an example · 120K views ↗
Pumpkin Matcha Hunt
Visit nearby spots in one neighborhood, fast first sip reactions, then ask viewers to tag the next place to test.
Vlog or day in the lifeCuriosity hookFinding
See an example · 120K views ↗How to post it
Tutorial or demo dominates at 42% of posts. Talking head earns the best engagement (6.1%).
Do more of this
- Voiceover with b-roll9.6%6% of posts
- Emotional Trigger hook9.3%3% of posts
- Vlog or day in the life6.8%9% of posts
Skip this
- Question hook4.8%6% of posts
- Product showcase or unboxing5.1%14% of posts
- Tutorial or demo5.1%42% of posts
Median engagement rate; this trend averages 6.0%.
Posts to learn from
The posts that beat this trend's engagement, and how they were made.
Tutorial or demoRelatability hook
Product showcase or unboxingCuriosity hook
23.5k1.2k55857.70%
Vlog or day in the lifeCuriosity hook
26.0k1.8k19607.00%
Talking headCuriosity hook
1.3M74.4k2575.2k6.10%
Vlog or day in the lifeCuriosity hook
120.5k6.9k533516.10%
Tutorial or demoRelatability hook
18.9k85031205.10%
Who to work with
breanna.eats@breanna.eats1.3Mviews
hannah sophia@hannahsophiakim220Kviews
kristy@kristeacafe200Kviews
Wilfredlee@wilfredleekc120Kviews
Second Cup Café@secondcupcanada62KviewsBrands in the conversation
Starbucks
8 posts
Torani
2 posts
Trader Joe's
2 posts
Ninja
2 posts
Matchakari
1 posts
Azucha
1 posts
Second Cup
1 posts
Manto cafe
1 posts
What people ask
What is it2
- Do pumpkin spice matcha’s exist?
- You tell me this matcha has 26 grams of protein?
Where to get it2
- who has the best fall pumpkin spice matcha here in Beverly Hills?
- Is it Alfreds or is it Cha Cha Matcha?
Comparisons1
- Which one are you choosing: Hojicha, Matcha or Pumpkin Spice?
How to use it1
- But how do we make it both because I want the pumpkin to shine?
Searched on Google
Are matcha and pumpkin spice good?
TikTok creators share taste reviews and quick verdicts on pumpkin spice matcha, including side-by-side comparisons with other drinks.
What is pumpkin spice matcha?
TikTok posts show pumpkin spice matcha as a fall-season mashup, with cafés announcing seasonal drops and creators showing where to get it or how to make simple at-home versions to control sweetness and spice.
What does pumpkin spice matcha taste like?
Creators post taste reviews and quick ratings, often commenting on sweetness and spice levels.
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