Food trends
Oct 9, 2026FlavorsTikTokCooling

Beef Tallow on TikTok: What People Are Saying

Beef tallow is a kitchen skill rebranded; DIY and cooking win while health debates soak views but stall engagement.

Last 4 weeks

-24%

Google searches vs 20 Jul to 10 Sep

Total social media mentions

~53K

TikTok, last 12 months

Views

~73M

on posts about this trend

Best post this month

1.4M

views · watch it ↗

Search, last 12 months

What people post about

Home tallow making36% of posts5.5% averageOpeningExample ↗
Cook with tallow32% of posts5.5% averageProvenExample ↗
Tallow basics3% of posts8.9% above averageEmergingExample ↗
Skeptical posts2% of posts5.2% averageEmergingExample ↗
Tallow skincare uses2% of posts8.7% above averageEmergingExample ↗
Dietary fat discussions10% of posts1.1% below averageCrowdedExample ↗
Product promotion posts16% of posts1.8% below averageSkipExample ↗

Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 5.1%.

Post this

Three ideas built from the angles, formats and hooks that work for this trend.

1

Render tallow fast, zero fuss

Trim beef fat, render in air fryer with short cycles, strain immediately, then pour glossy tallow into jars; include aroma, texture closeups.

Tutorial or demoDemonstration hookHome tallow making
Example TikTok post by @eatlikeanadultSee an example · 3.1M views ↗
2

Switching fries to tallow

Open on crackling fries, show swapping vegetable oil for tallow, frying potatoes, side-by-side bite test, and honest reactions from cooks or guests.

Vlog or day in the lifeDirect Address hookCook with tallow
Example TikTok post by @groarkboysbbqSee an example · 3.5M views ↗
3

What tallow is

Face camera, define rendered beef fat, show suet, strained tallow, and uses like searing and fries; cut in creator quotes and b-roll.

Talking headBold Claim hookTallow basics

How to post it

Tutorial or demo dominates at 44% of posts.

Tutorial or demo44% of posts · 5.8% ER
Most used
TikTok post by @chefsdoor: How to Make Beef Tallow @HexClad Ingredients • 2 kg beef fat (suet or trimmings)…TikTok post by @arianamariaa11: steak and potatoes 🥩 🥔 ingredients you’ll need: 1 tbsp beef tallow ny strip steak salt…
Talking head19% of posts · 5.6% ER
TikTok post by @friterie.au: Veggie oil doesn’t belong in our fryer. Never has. Never will. 100 litres of grass-fed…TikTok post by @renickvalley: Beef tallow is super popular right now, but I won’t give it to you
Slideshow or carousel10% of posts · 1.5% ER
TikTok post by @project_goals: Easy way to make beef tallowTikTok post by @intertwined.wellness: Beef tallow is a traditional cooking fat that supports the body differently than…TikTok post by @cassstee: let’s make beef tallow 🌟 rendering beef tallow at home is easier than people think and…

Do more of this

  • Bold Claim hook6.3%7% of posts
  • Demonstration hook6.1%7% of posts
  • Tutorial or demo5.8%44% of posts

Skip this

  • Text on screen only1.2%6% of posts
  • Slideshow or carousel1.5%10% of posts
  • Voiceover with b-roll1.8%7% of posts

Median engagement rate; this trend averages 5.1%.

Posts to learn from

The posts that beat this trend's engagement, and how they were made.

Tutorial or demoDirect Address hook
Tutorial or demoDemonstration hook
Tutorial or demoCuriosity hook
Vlog or day in the lifeCuriosity hook
Tutorial or demoShock hook
Tutorial or demoRelatability hook

Who to work with

Paul SchrinerPaul Schriner@paulschriner3.8MviewsTheMeatTeacherTheMeatTeacher@groarkboysbbq3.5MviewsEat Like an AdultEat Like an Adult@eatlikeanadult3.1MviewsChefs DoorChefs Door@chefsdoor3.1MviewsAriana ౨ৎAriana ౨ৎ@arianamariaa112.6Mviews

Brands in the conversation

What people ask

Timeline and results2

  • When are we going to have beef tallow?
  • how long will a jar of beef tallow last?

What is it2

  • What the heck is tallow?

How to use it2

  • How do you use it?
  • How do I get rid of the smell?

Comparisons2

  • frying in beef fat versus vegetable oil, can you taste the difference?
  • Why beef tallow is the best fat?

Where to get it1

  • Where do we even find the suppliers?

Price and cost1

  • Have you ever seen the prices of beef tallow in the store for those little jars?

Searched on Google

What is beef tallow?

TikTok creators show beef tallow as rendered beef fat, often featured in how-to rendering demos and cooking clips.

Where can I find pure beef tallow for sale?

Creators point to brands like South Chicago Packing, Epic, and Golden Herd Organics, and share tips on where to buy without sticker shock.

What is beef tallow used for?

Creators use it in cooking videos, including frying and recipes, and a small number show it in everyday skincare routines.

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