Beauty trends
Sep 29, 2026NailsTikTokIn season

Fall Nails on TikTok: What People Are Saying

Cozy aesthetics meet quick hacks: viewers binge DIY and effects, while local booking posts earn big reactions with little reach.

Last 4 weeks

4.8x

Google searches vs the 8 weeks before

Total social media mentions

~12M

TikTok, last 12 months

Views

~250M

Best post this month

Search, last 12 monthsPeaks in Sep

What people post about

Salon booking promos7% of posts6.2% above averageOpeningExample ↗
Magnetic cat-eye7% of posts5.2% above averageProvenExample ↗
Hand painted nails18% of posts2.9% below averageCrowdedExample ↗
At home manicure17% of posts3.6% below averageCrowdedExample ↗
Metallic chrome nails10% of posts4.3% averageCrowdedExample ↗
Autumn color picks20% of posts2.8% below averageSkipExample ↗
Builder gel tips12% of posts2.5% below averageSkipExample ↗
Ready press ons9% of posts1.7% below averageSkipExample ↗

Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 4.5%.

Post this

Three ideas built from the angles, formats and hooks that work for this trend.

1

Book Cozy Fall Nails Faster

Film a day at your studio with booking overlay, walk-in note, quick service montage, and texted location plus contact.

Vlog or day in the lifeQuestion hookSalon booking promos
See an example · 390K views ↗
2

Velvet Cat-Eye in Brown

Close-up demo manipulating magnets for center-round glow, then dual-tone shift on two nails; finish with cozy reveal.

Tutorial or demoCuriosity hookMagnetic cat-eye
See an example · 600K views ↗
3

Chocolate to Burgundy Chrome

Text-led step cuts: apply chrome powder, mirror topcoat, then isolate gold chrome accents; final hand shots against warm knits.

Text on screen onlyRelatability hookMetallic chrome nails
See an example · 1.5M views ↗

How to post it

Product showcase or unboxing dominates at 30% of posts. Talking head earns the best engagement (4.9%).

Product showcase or unboxing30% of posts · 3.7% ER
Most used
Talking head22% of posts · 4.9% ER
Best ER
Tutorial or demo19% of posts · 4.5% ER

Do more of this

  • Vlog or day in the life6.6%4% of posts
  • Question hook5.4%11% of posts
  • Talking head4.9%22% of posts

Skip this

  • Voiceover with b-roll3.4%5% of posts
  • Emotional Trigger hook3.6%5% of posts
  • Product showcase or unboxing3.7%30% of posts

Median engagement rate; this trend averages 4.5%.

Posts to learn from

The posts that beat this trend's engagement, and how they were made.

Slideshow or carouselEmotional Trigger hook
Product showcase or unboxingTransformation Promise hook
Product showcase or unboxing
Product showcase or unboxingQuestion hook
Product showcase or unboxingRelatability hook
Talking headRelatability hook

Who to work with

Sarah@heluviee17MviewsPaula <3@nailsbypaular15Mviewsdailydoseofnailinspo@dailydoseofnailinspo11MviewsFor Beauty Sun@yichen1517.6MviewsLights Lacquer@lightslacquer7.5Mviews

Brands in the conversation

What people ask

What is it17

  • What do you need, Hatice?
  • What do you need? Hot tea, coffee?
  • What do you think?

Comparisons6

  • Which one do you like the best?
  • Which one are you choosing?
  • Which one would you wear?

How to use it4

  • How do you clean it?
  • How do you close it?
  • How do you type with long nails?

Where to get it1

  • How many boys fit give you 100,000 Naira or 300,000, 500,000 Naira to fix your they buy weed for you?

Get this report for your own brand

buzzabout reads real conversations across TikTok, Reddit, X, Instagram, LinkedIn, and YouTube and turns them into post ideas like these.

Research your own topic