465.3k87.5k4062.2k19.40%
Beauty trends
Azelaic Acid on TikTok: What People Are Saying
Azelaic acid is a routines-first play: creators push retinoid pairings; viewers juggle brands, % strength, irritation, and texture.
Last 4 weeks
-8%
Google searches vs the 8 weeks before
Total social media mentions
~300K
TikTok, last 12 months
Views
~200M
Best post this month
890K
Search, last 12 months
What people post about
Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 3.3%.
Post this
Three ideas built from the angles, formats and hooks that work for this trend.
1
See an example · 1.1M views ↗
AM azelaic, PM retinoid routine
Close ups apply thin azelaic AM, moisturizer buffer, then PM pea size retinoid. On screen steps, texture shots, brief wait time cutaways.
Tutorial or demoBold Claim hookPairing actives
See an example · 1.1M views ↗2
Breakout day vlog with azelaic
Vlog morning to night during luteal breakouts: azelaic after cleanse, barrier cream, SPF; nighttime gentle cleanse, azelaic spot, minimal makeup.
Vlog or day in the lifeRelatability hookAcne focus
3
Why 10 percents feel so different
Text on screen: rub versus pat, moisturizer mix, wet skin fail. Show pH strips and grit macros; creators say application changes feel.
Text on screen onlyCuriosity hookFormula factors
How to post it
Talking head dominates at 47% of posts. Tutorial or demo earns the best engagement (3.6%).
Do more of this
- Bold Claim hook3.8%6% of posts
- Relatability hook3.6%18% of posts
- Tutorial or demo3.6%20% of posts
Skip this
- Social Proof hook1.9%2% of posts
- Voiceover with b-roll2.6%2% of posts
- Slideshow or carousel2.7%7% of posts
Median engagement rate; this trend averages 3.3%.
Posts to learn from
The posts that beat this trend's engagement, and how they were made.
Voiceover with b-rollRelatability hook
Talking headRelatability hook
678.2k88.3k2691.9k13.30%
Talking headTransformation Promise hook
1.3M166.2k2042.7k13.00%
Talking headTransformation Promise hook
1.5M173.2k1.0k2.4k11.80%
Talking headUrgency hook
1.5M160.2k1.8k10.6k11.50%
Talking headRelatability hook
1.1M121.7k4483.4k11.40%
Who to work with
Natalie O'Neill@natalie_oneillll15Mviews
Ofelia@ofeemi79.4Mviews
glowjournalmamata@glowjournalmamata6.1Mviews
aishalaiiilaat@aishalaiiilaat6Mviews
Dr. Abby / Dermatologist@drabby65.8MviewsBrands in the conversation
Anua Store US
159 posts
The Ordinary
66 posts
Skinoren
40 posts
Finacea
37 posts
Skin 1004
30 posts
Paula's Choice
29 posts
Purito
22 posts
La Roche-Posay
21 posts
What people ask
What is it26
- What is your biggest skin concern?
- What is azelaic acid?
- What's the procedure, everyone?
How to use it22
- How do I use it in my routine?
- How to not break out from using azelaic acid as a girl with hypersensitive, acne-prone skin
- How do I stop the azclear azelaic acid from peeling?
Comparisons8
- Which one is better for you?
- Hopefully this helps if you’ve been stuck deciding which one to try!
- which one you would choose?
Does it work8
- am I the only one not seeing these results?
- If you're not seeing any results after two to three months, I'm not really surprised, it doesn't mean it's not working?
- try these if the korean ones don't work for you
Price and cost5
- how much is present as free azelaic acid versus how much has been shifted into a more water-friendly salt form?
- Who doesn’t love acne safe drugstore/affordable skincare ?!?
- So you tell me if you think that's a marketing ploy because honestly it would be a very expensive marketing ploy.
Where to get it4
- where is your foundation?
- Before you buy your next azelaic acid product, ask yourself what you're actually trying to target and treat?
- What brand do you recommend?
Get this report for your own brand
buzzabout reads real conversations across TikTok, Reddit, X, Instagram, LinkedIn, and YouTube and turns them into post ideas like these.
Research your own topic