Beauty trends
Sep 29, 2026SkincareTikTokSteady

Medicube on TikTok: What People Are Saying

Device-powered glow meets ingredient curiosity: devices earn strong engagement quietly while pores and capsules crowd out; simple mode explainers win.

Last 4 weeks

-4%

Google searches vs the 8 weeks before

Total social media mentions

~1.1M

TikTok, last 12 months

Views

~710M

Best post this month

Search, last 12 months

What people post about

Booster devices18% of posts2.1% above averageOpeningExample ↗
Salmon DNA care15% of posts2.0% above averageProvenExample ↗
Collagen wrap masks18% of posts1.3% below averageCrowdedExample ↗
Zero Pore care17% of posts1.3% below averageCrowdedExample ↗
Capsule creams10% of posts1.5% below averageCrowdedExample ↗
Targeted treatments6% of posts1.0% below averageCrowdedExample ↗
Body care10% of posts1.3% below averageSkipExample ↗
Mature skin routines6% of posts0.9% below averageSkipExample ↗

Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 1.8%.

Post this

Three ideas built from the angles, formats and hooks that work for this trend.

1

Booster X2 Mode Map

Creator shows each X2 mode on cheeks, forehead, neck with quick on-screen labels; ends with app pairing tip.

Tutorial or demoSocial Proof hookBooster devices
See an example · 850K views ↗
2

PDRN Serum Texture Tour

Close-up drips, pump to palm, spread on damp skin, then layer favorite cream; add creator notes on feel and routine slots.

Text on screen onlyRelatability hookSalmon DNA care
3

Peel-off Wrap, No Filter

Apply mask on camera, time-lapse dry, then satisfying morning peel-off close-up; creator describes feel and layering tips.

Tutorial or demoCuriosity hookCollagen wrap masks
See an example · 2M views ↗

How to post it

Talking head dominates at 36% of posts.

Talking head36% of posts · 1.9% ER
Most used
Tutorial or demo35% of posts · 1.8% ER
Product showcase or unboxing10% of posts · 1.3% ER

Do more of this

  • Social Proof hook2.3%4% of posts
  • Relatability hook2.2%25% of posts
  • Question hook2.0%21% of posts

Skip this

  • Urgency hook0.2%2% of posts
  • Shock hook0.6%3% of posts
  • Product showcase or unboxing1.3%10% of posts

Median engagement rate; this trend averages 1.8%.

Posts to learn from

The posts that beat this trend's engagement, and how they were made.

Talking headRelatability hook
Tutorial or demoCuriosity hook
Product showcase or unboxingQuestion hook
Tutorial or demoQuestion hook
Tutorial or demoSocial Proof hook
Talking headSocial Proof hook

Who to work with

Kylie Jenner@kyliejenner56MviewsFainna🫧🎀@iamfainna50MviewsEsthetician Nikki@skincarepronikki43MviewsCardi B@iamcardib33MviewsKendall Jenner@kendalljenner32Mviews

Brands in the conversation

What people ask

What is it20

  • What viral TikTok skincare product should I review next?
  • What do you think? What makes you distrust them?
  • What the heck they're putting in this stuff?

Comparisons12

  • Which one are you choosing?
  • Medicube Multibalm versus Dr. Melaxin Multibalm, welcher ist jetzt der bessere?
  • Not sure which one is right for you?

How to use it9

  • How do you use your products in the daily routine?
  • do you need a stronger dose?
  • How many Gen Xers feel me on that?

Does it work8

  • Is it worth it?
  • does it work, does it do anything?
  • If you’ve been wondering if it’s worth it…

Where to get it8

  • Do you already buy the Booster Pro X2?
  • What order do you apply these products in?
  • I’m not sure, I’ll check. If it is, I’ll link it in the video so you can check it exactly what I’ve received.

Price and cost3

  • If you don't have one yet, the Booster Pro X2 will be at its lowest price yet, come double down on your glow.
  • Ma quanto costa tutta sta roba separata?
  • Did they really make the Medicube Affordable Glow in a Week Bundle even better?!

Get this report for your own brand

buzzabout reads real conversations across TikTok, Reddit, X, Instagram, LinkedIn, and YouTube and turns them into post ideas like these.

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