1.3M232.2k2.1k2.7k18.20%
Beauty trends
Lip Stain on TikTok: What People Are Saying
Lip stain is ritualized proof-testing: peel-offs and budget wins draw watches; durability content surges in views while practical lip combos sit open.
Last 4 weeks
-8%
Google searches vs the 8 weeks before
Total social media mentions
~1.8M
TikTok, last 12 months
Views
~500M
Best post this month
61K
Search, last 12 months
What people post about
Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 3.1%.
Post this
Three ideas built from the angles, formats and hooks that work for this trend.
1
See an example · 1.9M views ↗
Which Lip Stain Wins Today?
Duet creators applying rival stains; show color payoff, initial transfer dab, and close-up texture; ask viewers which looks better on them.
Reaction, duet or stitchQuestion hookBrand face-off
See an example · 1.9M views ↗2
See an example · 7.2M views ↗
Morning Peel, Instant Tint
Cold open with single-peel reveal; montage: apply thick layer, wait, peel, then balm or gloss; quick coffee sip showcasing the stained finish.
Vlog or day in the lifeDemonstration hookPeel-off stains
See an example · 7.2M views ↗3
See an example · 1.2M views ↗
Budget Drugstore Lip Stains
On-camera swatch a few budget stains on lips and cheeks; flash prices; pair with gloss or oil; call out unexpected shade wins.
Talking headCuriosity hookBudget stains
See an example · 1.2M views ↗How to post it
Talking head dominates at 47% of posts.
Do more of this
- Demonstration hook4.2%5% of posts
- Question hook3.8%14% of posts
- Talking head3.5%47% of posts
Skip this
- Slideshow or carousel1.5%5% of posts
- Tutorial or demo2.6%35% of posts
- Bold Claim hook2.7%4% of posts
Median engagement rate; this trend averages 3.1%.
Posts to learn from
The posts that beat this trend's engagement, and how they were made.
Tutorial or demoTransformation Promise hook
Talking headRelatability hook
1.9M194.9k1971.3k10.30%
Talking headCuriosity hook
1.2M120.4k1442.7k10.30%
Talking headQuestion hook
1.1M109.2k1.3k34810.10%
Tutorial or demoRelatability hook
7.2M654.2k2388.9k9.20%
Talking headCuriosity hook
645.4k57.2k1652.3k9.20%
Who to work with
Inez 🎀💄@inezholmerr32Mviews
Monica@mangomoniica26Mviews
victoria ☆@itsyurgirlvic24Mviews
Lucas Rodgers@lucasrodgerss24Mviews
Catrice Cosmetics@catrice.cosmetics24Mviews
Monica@mangomoniica26Mviewsvictoria ☆@itsyurgirlvic24MviewsLucas Rodgers@lucasrodgerss24MviewsCatrice Cosmetics@catrice.cosmetics24MviewsBrands in the conversation
Huda Beauty
42 posts
Wonder Skin
37 posts
essence
34 posts
Maybelline
31 posts
e.l.f. Cosmetics
28 posts
NYX
27 posts
SACHEU Beauty
23 posts
NYX Professional Makeup
23 posts
What people ask
What is it26
- what do we think?
- What do you think?
- what do we thinkkk
Comparisons10
- Let me know which one is your favorite?
- Which one do we try?
- Which one should I do next?
Timeline and results6
- How long do I leave it on?
- I'm interested to see how long it wears.
- If you're like me and have very pale lips, it is a lifesaver because you don't have to constantly be thinking about, oh, when do I need to reapply my…
How to use it4
- I don't know how many layers I need to put, let me just see the directions for this one actually.
- how do i get lip stain off immediately
- How does it actually hold up, babe?
Price and cost2
- Why would I get lip blushing done that's going to hurt and cost me money when I can just use a lip stain?
- So you're telling me, I can get two SACHEU lip stains for under $20 at Costco?
Safety and side effects1
- I don't know if it's safe to do that, but I did do that.
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