1.4M260.0k3727.6k19.10%
Beauty trends
Rhode Pocket Blush on TikTok: What People Are Saying and Why It Is Growing
Rhode Pocket Blush is a mixing lab: swatches win reach, but texture explainers and shimmery minis quietly earn stronger engagement.
Last 4 weeks
+81%
Google searches vs the 8 weeks before
Total social media mentions
~58K
TikTok, last 12 months
Views
~120M
Best post this month
1.3M
Search, last 12 monthsPeaks in Nov
What people post about
Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 4.9%.
Post this
Three ideas built from the angles, formats and hooks that work for this trend.
1
See an example · 490K views ↗
Layered blush that looks airbrushed
Start with glow, then demo Pocket Blush over Highlighting Milk, set with coordinating powder, finish pairing with Pocket Bronze and peptide tint.
Voiceover with b-rollDemonstration hookLayering combos
See an example · 490K views ↗2
See an example · 1.4M views ↗
Three texture truths creators notice
Swatch on bare skin, over sunscreen, and over Highlighting Milk; close-ups show finish shifts and blend lines disappearing on cheek.
Talking headList hookFormula feel
See an example · 1.4M views ↗3
See an example · 1.2M views ↗
Are the shimmer minis worth it?
Unclip the mini from keys, swatch Gemini, Monet, Monaco in natural light, then style as bag charm; quick wear test check-ins.
Product showcase or unboxingCuriosity hookShimmer minis
See an example · 1.2M views ↗How to post it
Talking head dominates at 57% of posts. Product showcase or unboxing earns the best engagement (5.3%).
Do more of this
- Transformation Promise hook6.1%9% of posts
- Demonstration hook5.5%6% of posts
- Product showcase or unboxing5.3%10% of posts
Skip this
- Slideshow or carousel3.1%5% of posts
- Question hook3.8%18% of posts
- Tutorial or demo4.5%20% of posts
Median engagement rate; this trend averages 4.9%.
Posts to learn from
The posts that beat this trend's engagement, and how they were made.
Product showcase or unboxingRelatability hook
Talking headQuestion hook
397.7k74.8k49453919.10%
Product showcase or unboxingCuriosity hook
1.2M182.4k71218.0k16.80%
Talking headRelatability hook
505.0k78.6k70444115.80%
Talking headDemonstration hook
493.2k71.3k3252.2k15.00%
Talking headCuriosity hook
540.3k72.4k1101.9k13.80%
Who to work with
Esther@estcetera_16Mviews
elizabeth 🎀@elizabeth__cee6.5Mviews
juuujubee@juuujubee4.3Mviews
Liv Hudson@livhudsonmakeup2.6Mviews
Bunny 🐰@bunnyshuhui2.5MviewsBrands in the conversation
rhode skin
181 posts
SEPHORA
24 posts
MECCA
18 posts
Makeup By Mario
12 posts
Kosas
12 posts
Rare Beauty
11 posts
Saie
11 posts
MCo Beauty
11 posts
What people ask
Comparisons24
- Which one do you like better?
- Which one do you prefer?
- Let me know if you want to see any swatch comparisons of these with the original road blushes?
What is it22
- What do we think?
- What do you think?
- What can I compare this with so that you guys can see how tiny this is?
Does it work4
- Ik ben benieuwd of het be worth it, want toen ik dit zag, kon ik wel janken.
- please is it worth it or not
- Would a post about what pocket blushes would work for each season be helpful for you?
Price and cost4
- And look how much product is left.
- Do you see how little I put on and how much of an impact that made?
- Is it cheap and worth it??
How to use it3
- How does Pocket Pearl compare to Pocket Blush??
- How does @rhode skin Pocket Blush compare to @MERIT Beauty Flush Balm on fair, cool-toned skin?
- How do they come out with dupes this fast?
Where to get it1
- I'm debating if I should just order online because again, I don't know when any of these shades are going to be added in store.
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