Beauty trends
Sep 30, 2026MakeupTikTokSteady

Blur Concealer on TikTok: What People Are Saying

Blur concealer is budget airbrush made real on camera; dupe drama wins views while skincare blur is hungry for better explainers.

Last 4 weeks

-4%

Google searches vs 26 Jul to 29 Aug

Total social media mentions

~250K

TikTok, last 12 months

Views

~89M

on posts about this trend

Search, last 12 months

What people post about

Skincare focus9% of posts2.4% averageOpeningExample ↗
Budget dupes25% of posts3.4% above averageProvenExample ↗
Finish tests17% of posts2.6% averageProvenExample ↗
Shade range7% of posts1.7% below averageCrowdedExample ↗
Application tips6% of posts1.8% below averageCrowdedExample ↗
High coverage correction15% of posts2.3% averageSkipExample ↗
Multi use formats11% of posts1.1% below averageSkipExample ↗
Mature skin use10% of posts1.0% below averageSkipExample ↗

Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 2.4%.

Post this

Three ideas built from the angles, formats and hooks that work for this trend.

1

Split Face $6 vs Prestige

Duet a prestige concealer review; apply $6 drugstore blur side by side; zoom on price, blend speed, softness on front camera.

Reaction, duet or stitchCuriosity hookBudget dupes
2

Seven hour blur check ins

Store to mirror vlog: buy viral blur concealer, quick apply, then midday and evening check ins on texture, creasing, flashback on camera.

Vlog or day in the lifeCuriosity hookFinish tests
Example TikTok post by @beautyybylucyySee an example · 220K views ↗
3

Serum Blur Explained Fast

Close up talk while applying: call out serum texture and actives like hyaluronic acid, squalane, caffeine and peptides; overlay ingredient pop ups.

Talking headCuriosity hookSkincare focus

How to post it

Talking head dominates at 49% of posts.

Talking head49% of posts · 2.5% ER
Most used
TikTok post by @carlycushnie: Cannot get over how good this skin blur serum concealer is by @ILIA Beauty . The glow up…TikTok post by @kayla.ryann: Replying to @tuguerrita0 #essencepartner just tried this @essence.cosmetics Silky Blur…
Tutorial or demo31% of posts · 2.2% ER
TikTok post by @charlottetilbury: NEW! AIRbrush Flawless Blur Concealer has got you covered ⭐️TikTok post by @anna.ev.pothier: It just always looks better I can’t explain it 😭 this is the @essence.cosmetics silky…
Product showcase or unboxing8% of posts · 1.7% ER
TikTok post by @playinginmakeupbyyolondo: Evanesce Soft Matte Cream Concealer 8-Shade Fade Palette Flawless skin? Covered. Evanesce…TikTok post by @iamharriet.h: Some more swatches of some fair shades of the new @Charlotte Tilbury Airbrush Flawless…

Do more of this

  • Curiosity hook2.8%43% of posts
  • Talking head2.5%49% of posts
  • Question hook2.4%14% of posts

Skip this

  • Slideshow or carousel1.0%5% of posts
  • Bold Claim hook1.4%3% of posts
  • Social Proof hook1.5%3% of posts

Median engagement rate; this trend averages 2.4%.

Posts to learn from

The posts that beat this trend's engagement, and how they were made.

Talking headQuestion hook
Tutorial or demoCuriosity hook
Talking headQuestion hook
Talking headQuestion hook
Vlog or day in the lifeCuriosity hook
Tutorial or demoQuestion hook

Who to work with

Kaylee MarinaKaylee Marina@kaylee.marina20MviewsJeffree StarJeffree Star@jeffreestar6MviewsAnna PothierAnna Pothier@anna.ev.pothier2.8MviewsAmber MarieAmber Marie@protect_the_om2.7MviewsInèsInès@seni.mph1.9Mviews

Brands in the conversation

What people ask

Does it work24

  • Worth the hype?
  • But, can you see the blur?
  • Can someone explain how this $5.99 Essence concealer looks so good??

Comparisons20

  • Why do people think this is a dupe for this?
  • better than most high end concealers too???
  • Is it just me or does the packaging look really similar to the Kylie one?

How to use it10

  • I don't even know if this color is going to work on my face, it might be too dark?
  • So I'm not sure, we'll see if it's a shade match?
  • Would I wear this concealer if I know that I'm going to be under a lot of lights and I need to be photographed?

Where to get it6

  • You wanna know what drugstore concealer i recommend for 50 yr old skin?
  • where can I find your concealer here in Canada ??
  • Can we get something a little warmer for the?

Timeline and results4

  • Is this going to settle in?
  • I don't know how long Tarte is going to be giving away the free brush with the blur concealer?
  • What does this look like on 58 year old mature under eyes?

Price and cost4

  • How do they do this for $5.99?
  • $5.99 for a concealer to do this??
  • Is it worth the $32?

Searched on Google

Is Charlotte Tilbury Blur concealer good?

TikTok creators include Charlotte Tilbury blur concealer in comparisons, tutorials, and quick wear tests. Viewers engage with these posts, but creators present it as one option among several rather than a clear favorite.

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