Beauty trends
Sep 30, 2026FragranceTikTokSteady

Rare Beauty Perfume on TikTok: What People Are Saying

Launch-driven hype meets cause marketing: Sephora early-access drops and Rare Impact donations pull views; scent specifics hide in high-engagement niches.

Last 4 weeks

-8%

Google searches vs the 8 weeks before

Total social media mentions

~150K

TikTok, last 12 months

Views

~110M

Search, last 12 months

What people post about

Rare Beginnings pear19% of posts7.5% above averageOpeningExample ↗
Original Rare notes3% of posts6.6% averageOpeningExample ↗
Customer reviews26% of posts6.2% averageProvenExample ↗
Retail drops22% of posts7.2% above averageProvenExample ↗
Travel size sprays8% of posts4.3% below averageCrowdedExample ↗
Body scent collection6% of posts5.2% below averageCrowdedExample ↗
Easy use packaging3% of posts5.7% averageCrowdedExample ↗
Layering fragrance balms12% of posts5.8% averageSkipExample ↗

Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 6.2%.

Post this

Three ideas built from the angles, formats and hooks that work for this trend.

1

Pear floral first spritz POV

POV meet-cute sequence; spray on pulse points; macro of mist; on-screen notes: pear nectar, gardenia, jasmine, vanilla; smash cut to outfit check.

Skit or POVEmotional Trigger hookRare Beginnings pear
See an example · 420K views ↗
2

Drop dates creators actually track

Text-only timeline cards highlighting Sephora app early access and donation days; end with CTA to check availability and GWP specifics.

Text on screen onlyCuriosity hookRetail drops
See an example · 150K views ↗
3

Gourmand breakdown, no fluff

Voiceover over cozy b-roll: open with caramel and pistachio, then sandalwood, tonka, musks; end comparing to Rare Beginnings brightness.

Voiceover with b-rollRelatability hookOriginal Rare notes

How to post it

Talking head dominates at 45% of posts. Product showcase or unboxing earns the best engagement (6%).

Talking head45% of posts · 5.6% ER
Most used
Product showcase or unboxing20% of posts · 6% ER
Best ER
Tutorial or demo6% of posts · 5.9% ER

Do more of this

  • Skit or POV9.9%4% of posts
  • Text on screen only9.8%2% of posts
  • Vlog or day in the life8.2%2% of posts

Skip this

  • Slideshow or carousel3.5%6% of posts
  • Urgency hook3.6%2% of posts
  • Question hook4.7%12% of posts

Median engagement rate; this trend averages 6.2%.

Posts to learn from

The posts that beat this trend's engagement, and how they were made.

Text on screen onlyCuriosity hook
Text on screen onlyCuriosity hook
Product showcase or unboxingEmotional Trigger hook
Skit or POVRelatability hook
Product showcase or unboxingCuriosity hook
Talking headCuriosity hook

Who to work with

Selena Gomez@selenagomez20MviewsRare Beauty@rarebeauty8.7MviewsVictoria Kaplan@vvkaplan3.4MviewsMalissa@bewareofpity2.9MviewsT • H 💌@ytg_2x2.5Mviews

Brands in the conversation

What people ask

What is it28

  • What do you think?
  • What do we think?
  • What's new here?

Comparisons7

  • Which one are you going with?
  • Rare beginnings vs. rare edp: how do they compare?
  • Which one will you be picking up besties ??

Where to get it5

  • I need to order the sultry one next!!
  • I got a small little Sephora order and I figured we could do a little haul together?
  • If you are a true vanilla girl and you're looking for a safe blind buy?

How to use it4

  • How do you feel about these?
  • How to make your man obsessed with you?
  • How do I smell?

Timeline and results2

  • When did we run out of you?
  • I just kind of want to know how long it lasts?

Does it work2

  • Are these perfumes worth it?!
  • Is Mercedes-Benz Club Black still worth it in the big 25?

Get this report for your own brand

buzzabout reads real conversations across TikTok, Reddit, X, Instagram, LinkedIn, and YouTube and turns them into post ideas like these.

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