Beauty trends
Sep 29, 2026MakeupTikTokSteady

EADEM Lip Balm on TikTok: What People Are Saying

Shade-first lip combos beat shopping chatter on engagement; gourmand scents and quick demos are the smarter play while price angst still hums.

Last 4 weeks

+20%

Google searches vs 20 Jul to 1 Sep

Total social media mentions

~52K

TikTok, last 12 months

Views

~67M

on posts about this trend

Best post this month

520K

views · watch it ↗

Search, last 12 monthsPeaks in Feb

What people post about

Shade focus16% of posts4.0% averageProvenExample ↗
Lip combo guides10% of posts4.6% above averageProvenExample ↗
Irritation reports3% of posts2.0% below averageEmergingExample ↗
Exfoliating lip treatment3% of posts2.8% below averageEmergingExample ↗
Dessert scents2% of posts6.7% above averageEmergingExample ↗
Where to buy20% of posts3.0% below averageCrowdedExample ↗
Seasonal lip care5% of posts3.5% averageCrowdedExample ↗
Long wear performance4% of posts2.1% below averageCrowdedExample ↗
Value comparison29% of posts3.8% averageSkipExample ↗
Cushiony application8% of posts3.2% below averageSkipExample ↗

Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 3.8%.

Post this

Three ideas built from the angles, formats and hooks that work for this trend.

1

Ombre Brown Lip Combo

Film quick step-by-step liner, stain, then EADEM balm layer; close-ups of blend transitions and applicator glide in natural light.

Tutorial or demoQuestion hookLip combo guides
Example TikTok post by @lo.meiiiSee an example · 140K views ↗
2

Shade Ladder Swatch Roulette

Use green screen over brand swatches, then live lip swatches across undertones, ranking top three per lighting scenario.

Green screenCuriosity hookShade focus
Example TikTok post by @imjuhmSee an example · 1.3M views ↗
3

Gourmand Scent Blind Reacts

Rapid fire first whiffs on camera, describe pastry notes, cut to gloss shots per scent name with text sliders rating vibe only.

Vlog or day in the lifeEmotional Trigger hookDessert scents

How to post it

Talking head dominates at 72% of posts.

Talking head72% of posts · 4% ER
Most used
TikTok post by @_tcara: A woman reviews the viral softening lip balm from Eadem, highlighting its metal…TikTok post by @cheraycashelle: My lips are now peeling, discolored, and burnt off. Everything I don’t need rn. Life is…
Product showcase or unboxing14% of posts · 3.5% ER
TikTok post by @iceediary: Safe to say I loved my first Eadem Lip Balm 🥰🥰🥰TikTok post by @bri_sea: Eadem Mini Le Chou Chou Lip Balm Bundle! @EADEM Limited Edition bundle, once it’s gone,…
Slideshow or carousel6% of posts · 1.9% ER
TikTok post by @eadem.co: THE LOOK: A luminous rosy mauve glaze with multidimensional holographic shimmer that…TikTok post by @eadem.co: THE LOOK: A soft, cool-toned brown that gives lips effortless definition with plush,…TikTok post by @eadem.co: Churro de Canela comes in the same clinically tested Le Chouchou formula: a daily peptide…

Do more of this

  • Emotional Trigger hook6.4%3% of posts
  • Bold Claim hook4.5%4% of posts
  • Curiosity hook4.4%27% of posts

Skip this

  • Slideshow or carousel1.9%6% of posts
  • Transformation Promise hook3.1%8% of posts
  • Social Proof hook3.4%3% of posts

Median engagement rate; this trend averages 3.8%.

Posts to learn from

The posts that beat this trend's engagement, and how they were made.

Talking headRelatability hook
Product showcase or unboxingRelatability hook
Talking headTransformation Promise hook
Product showcase or unboxingRelatability hook
Talking headRelatability hook
Talking headRelatability hook

Who to work with

EADEMEADEM@eadem.co13MviewsAlicia NyelleAlicia Nyelle@alicianyelle14.1MviewsBri⋆.𐙚 ̊ UGCBri⋆.𐙚 ̊ UGC@bri_sea4MviewsTCara | Your Beauty Plug 🔌 🖤TCara | Your Beauty Plug 🔌 🖤@_tcara3.4MviewsCheray CashelleCheray Cashelle@cheraycashelle2.4Mviews

Brands in the conversation

What people ask

Does it work16

  • Next if you're looking for a little bit more color payoff?
  • Are these viral lip balms actually worth your money?
  • Let's see if it's really as good as everybody says.

What is it9

  • there viral lip balm + dark spot treatment together !?
  • What is the shade?
  • what lip balm should I try next?

Comparisons9

  • Three things this does that your lip gloss doesn't?
  • what is the best shade of the eadem lip balms ?
  • Could they really be that much better than what we have?

Price and cost4

  • 24 for a lip balm?
  • WHY is a lip balm $24??
  • I was trying to find out why was y'all paying $26 for a lip balm and why was y'all overhyping it.

Timeline and results4

  • Let's count how many times I needed to reapply Eadem lip balm in a day?
  • I have no idea for how long it's going to last?
  • So let's see how long it's gonna last.

Safety and side effects3

  • Is it metal?
  • Why do people say their lips started to peel when they use this?
  • has anyone else’s le chouchou, exploded through the wrong part of the applicator?

Searched on Google

Why is Eadem lip balm so popular?

On TikTok, retail drops and bundles for Eadem Le Chou Chou drive big audiences, while creators swatch exact shades and build lip combos on-camera. Posts lean shade-first and play into retail FOMO, with price-justification explainers drawing interest.

Is Eadem a good lip balm?

TikTok creators showcase exact shade names, a cushiony texture, and simple layering that looks good in real life, and they compare it with brands like Rhode and Summer Fridays. Viewers ask if it is worth it and request side by side, receipts-driven price comparisons.

Get this report for your own brand

buzzabout reads real conversations across TikTok, Reddit, X, Instagram, LinkedIn, and YouTube and turns them into post ideas like these.

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