Beauty trends
Sep 29, 2026MakeupTikTokSteady

EADEM Lip Balm on TikTok: What People Are Saying

Shade-first lip balm TikToks meet retail FOMO: swatches and combos win, while value explainers are the under-served decision moment.

Last 4 weeks

+23%

Google searches vs the 8 weeks before

Total social media mentions

~52K

TikTok, last 12 months

Views

~72M

Best post this month

Search, last 12 monthsPeaks in Feb

What people post about

Value vs hype30% of posts3.8% averageOpeningExample ↗
Shade swatches16% of posts4.0% averageProvenExample ↗
Lip combo tutorial10% of posts4.5% above averageProvenExample ↗
Sensitivity reports3% of posts2.0% below averageEmergingExample ↗
Active treatment angle3% of posts2.9% below averageEmergingExample ↗
Dessert scents2% of posts6.7% above averageEmergingExample ↗
Where to buy20% of posts3.1% below averageCrowdedExample ↗
Seasonal wear guide5% of posts3.5% averageCrowdedExample ↗
Wear test4% of posts2.1% below averageCrowdedExample ↗
Texture and feel8% of posts3.1% below averageSkipExample ↗

Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 3.8%.

Post this

Three ideas built from the angles, formats and hooks that work for this trend.

1

Is Eadem Worth the Splurge?

On green screen, compare single vs mini trio, show cooling tip, swatch three shades, explain when creators pick minis, TikTok Shop restocks.

Green screenQuestion hookValue vs hype
See an example · 320K views ↗
2

Find Your Eadem Shade Fast

Natural light live lip swatches of Butter Mochi, Fig Sauce, Sakura Shaved Ice on two skin tones, captions describing undertone and finish.

Tutorial or demoCuriosity hookShade swatches
See an example · 480K views ↗
3

Three Everyday Eadem Lip Combos

Vlog snippets, pair liners with Fig Sauce, Château Rose, Butter Mochi; over a stain, then soft blur with fingertip for ombre.

Vlog or day in the lifeEmotional Trigger hookLip combo tutorial
See an example · 140K views ↗

How to post it

Talking head dominates at 73% of posts.

Talking head73% of posts · 4% ER
Most used
Product showcase or unboxing13% of posts · 3.5% ER
Slideshow or carousel6% of posts · 1.9% ER

Do more of this

  • Emotional Trigger hook6.4%3% of posts
  • Bold Claim hook4.7%4% of posts
  • Question hook4.5%14% of posts

Skip this

  • Slideshow or carousel1.9%6% of posts
  • Social Proof hook3.1%3% of posts
  • Transformation Promise hook3.1%8% of posts

Median engagement rate; this trend averages 3.8%.

Posts to learn from

The posts that beat this trend's engagement, and how they were made.

Talking headEmotional Trigger hook
Talking headHumor hook
Talking headRelatability hook
Product showcase or unboxingRelatability hook
Talking headTransformation Promise hook
Product showcase or unboxingRelatability hook

Who to work with

EADEM@eadem.co13MviewsAlicia Nyelle@alicianyelle14.1MviewsBri⋆.𐙚 ̊ UGC@bri_sea4MviewsTCara | Your Beauty Plug 🔌 🖤@_tcara3.4MviewsCheray Cashelle@cheraycashelle2.4Mviews

Brands in the conversation

What people ask

What is it27

  • What do you think?
  • What is the shade?
  • what lip balm should I try next?

Comparisons23

  • Which one is your favorite?
  • Which ones have you tried ?
  • If you want any comparisons let me know

How to use it7

  • Let's count how many times I needed to reapply Eadem lip balm in a day?
  • Can somebody please take this lip balm out of my hands?
  • How many times have I told you to get her?

Where to get it4

  • Where are the girls?
  • do i buy this
  • Can I just buy all this today?

Does it work4

  • help is it worth it??
  • is the eadem lip balm really worth it?
  • So can someone confirm if it's legit or not?

Timeline and results3

  • I have no idea for how long it's going to last?
  • So let's see how long it's gonna last.
  • I wonder how long it will last?

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buzzabout reads real conversations across TikTok, Reddit, X, Instagram, LinkedIn, and YouTube and turns them into post ideas like these.

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