1.9M353.5k36715.6k19.40%
Beauty trends
LED Face Mask on TikTok: What People Are Saying
LED masks are a purchase puzzle: brand shootouts win attention while pigment fixes and playful demos remain under-served opportunities.
Last 4 weeks
-5%
Google searches vs the 8 weeks before
Total social media mentions
~800K
TikTok, last 12 months
Views
~110M
Best post this month
Search, last 12 months
What people post about
Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 2.0%.
Post this
Three ideas built from the angles, formats and hooks that work for this trend.
1
See an example · 210K views ↗
My pigment focused LED routine
Morning vlog: cleanse, use green or yellow mode, skip acids, finish with hydrating serum; explain why you choose these over blue.
Vlog or day in the lifeRelatability hookPigment targeting
See an example · 210K views ↗2
See an example · 1.9M views ↗
LED mask speed dating
POV skit: try multiple masks back to back; rate comfort, light coverage, strap fit, and eye cutout feel with on screen scorecards.
Skit or POVRelatability hookBrand shootouts
See an example · 1.9M views ↗3
See an example · 770K views ↗
Cooling pads vs coverage test
Talking head plus b roll: side by side under eye light leak check, then short comfort wear; discuss who each design suits.
Talking headBold Claim hookBrand shootouts
See an example · 770K views ↗How to post it
Talking head dominates at 49% of posts.
Do more of this
- Skit or POV6.5%2% of posts
- Vlog or day in the life3.4%2% of posts
- Relatability hook2.7%26% of posts
Skip this
- Voiceover with b-roll0.6%2% of posts
- Slideshow or carousel1.2%4% of posts
- Transformation Promise hook1.6%8% of posts
Median engagement rate; this trend averages 2.0%.
Posts to learn from
The posts that beat this trend's engagement, and how they were made.
Skit or POVRelatability hook
Vlog or day in the lifeRelatability hook
214.3k37.2k1141.1k17.90%
OtherRelatability hook
1.1M167.3k2446.3k15.80%
Talking headRelatability hook
1.3M158.7k21341.3k15.40%
Talking headQuestion hook
767.0k77.4k7125.8k10.90%
Talking headQuestion hook
240.2k24.6k1821.2k10.80%
Who to work with
hannah brot 👼🏼@hannah_brot11Mviews
heidi klum@heidiklum10Mviews
shopwithlhx@shopwithlhx4.4Mviews
yannatracy@yannatracy3.9Mviews
joannacilios@joannacilios3.3MviewsBrands in the conversation
Current Body
70 posts
Shark
50 posts
Shark Beauty
25 posts
Silk'n
23 posts
Omnilux
22 posts
INIA
20 posts
Wavy Talk
20 posts
Therabody
18 posts
What people ask
What is it14
- What do you think?
- What do you do if you want to make your face glowing and remove wrinkles?
- What is that?
Does it work14
- Are LED masks a scam?
- But at £300 is it actually worth it?
- So is it actually worth it?
Where to get it8
- Which LED Mask Should You Buy??
- If you have been curious about LED therapy, check the link in my bio.
- What are 3 things you should look for when buying an LED face mask?
Comparisons8
- Which one do you think deserves the number one spot?
- So which ones would I actually recommend based on the evidence?
- Which one does your skin need?
Price and cost7
- Why you paying hundreds of pounds to get a red light therapy mask when you could literally buy the Revolution one, which is a fraction of the price…
- One thing I'd check before getting an LED face mask is how much control you actually get over the settings?
- How are people getting that crazy price on this LED face mask?
How to use it6
- How does this thing even work though?
- Looking for how to get rid of acne?
- How many LEDs do you actually have?
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