540.1k61.2k9461.2k11.70%
Beauty trends
Hair Growth Serum on TikTok: What People Are Saying
Hair growth serums are routines sold as rules; audiences crave simple sequences as dupe showdowns and wellness explainers win attention.
Last 4 weeks
-22%
Google searches vs the 8 weeks before
Total social media mentions
~420K
TikTok, last 12 months
Views
~200M
Best post this month
160K
Search, last 12 months
What people post about
Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 1.9%.
Post this
Three ideas built from the angles, formats and hooks that work for this trend.
1
The 30-Second Scalp Rule
Frame-by-frame routine: clean scalp, measured drops, 30-second massage, morning vs night timing, wash-day placement. On-screen timers and captions.
Slideshow or carouselCuriosity hookRoutine rules
2
See an example · 3.7M views ↗
Dupe or Different?
Stitch viral dupe claims, then rapid side-by-side price, texture, dry-down, availability, and routine fit. End with who each suits, not winners.
Reaction, duet or stitchBold Claim hookPrice and dupes
See an example · 3.7M views ↗3
See an example · 760K views ↗
Non-Greasy Scalp Test
Start with close-up dry-down, then midday root check under bright light and comb test. Call out weightless feel and quick absorption.
Vlog or day in the lifeDemonstration hookTexture and feel
See an example · 760K views ↗How to post it
Talking head dominates at 43% of posts.
Do more of this
- Demonstration hook2.8%3% of posts
- Reaction, duet or stitch2.5%2% of posts
- Bold Claim hook2.3%4% of posts
Skip this
- Transformation Promise hook1.7%15% of posts
- Question hook1.7%16% of posts
- Tutorial or demo1.8%27% of posts
Median engagement rate; this trend averages 1.9%.
Posts to learn from
The posts that beat this trend's engagement, and how they were made.
Talking headCautionary Warning hook
Product showcase or unboxingRelatability hook
525.4k57.3k1661.3k11.20%
Talking headRelatability hook
1.1M119.7k1491.5k11.00%
OtherRelatability hook
3.7M324.3k2.9k29.8k9.60%
Talking headBold Claim hook
276.4k25.4k4466759.60%
Tutorial or demoBold Claim hook
755.4k61.1k3645.5k8.90%
Who to work with
user2228853100303@user222885310030325Mviews
KARINA@simplyforyouxo22Mviews
Sofia Sevilla 💖@sofiahairhealth13Mviews
Abbey Yung@abbeyyung9.8Mviews
dejangarzhairstylist@dejangarz8.7MviewsBrands in the conversation
The Ordinary Store
60 posts
Kérastase
50 posts
LILYEVE GLOBAL
41 posts
Pantene
22 posts
Cecred
22 posts
Seapuri
22 posts
Bodywise
16 posts
Bare Anatomy
16 posts
What people ask
What is it14
- What is the best product for hair loss?
- What the hell is even this about?
- What is the secret to growing your hair?
How to use it9
- How do you keep your hair growing so thick?
- Let me show you how to use it.
- Exactly how do you use it?
Price and cost8
- I'd love to know if you'd prefer this to be fragrance free knowing it would have a natural herbal scent, what kind of bottle you'd like and the price…
- How much can change in 3 months?
- And let me show you how to use this because she is expensive.
Does it work7
- Can a hair growth serum give you these results?
- Leave a comment with a serum you tried and why it didn’t work for you, AND I’ll give you an alternative recommendation🫶🏻
- Is the viral Ordinary Peptide Hair Serum worth it?
Comparisons2
- Which one you guys want to try?
- What's the best scalp serum to use instead of minoxidil?
Safety and side effects2
- tara ke tyo sabai use garna ko lagi safe cha ta?
- Are you allergic to fish?
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