559.6k125.0k3271.5k22.70%
Beauty trends
Miracle Knots on TikTok: What People Are Saying
Miracle knots are the DIY crochet-braid shortcut to boho length; speed sells, but basics and booking remain under-served on TikTok.
Last 4 weeks
-25%
Google searches vs the 8 weeks before
Total social media mentions
~110K
TikTok, last 12 months
Views
~220M
Best post this month
Search, last 12 months
What people post about
Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 4.2%.
Post this
Three ideas built from the angles, formats and hooks that work for this trend.
1
See an example · 560K views ↗
June Miracle Knots Openings
Start with finished install, overlay booking drop time, pricing tiers, and 'hair included'; quick calendar screen record to show slots.
Talking headRelatability hookSalon booking
See an example · 560K views ↗2
See an example · 1.4M views ↗
Why These Are Faster
Show split-screen timer: miracle knots 2-4 hours vs traditional 8-12 hours; demo 2-second piece re-insertions; overlay DIY materials list to cost out.
Tutorial or demoTransformation Promise hookFaster installs
See an example · 1.4M views ↗3
Bundle Specs, Made Simple
Stitch three viral installs; pause to label curl pattern, pack count, and inches on-screen; end with a one-screen bundle checklist.
Reaction, duet or stitchTrending Format hookBundle specs
How to post it
Tutorial or demo dominates at 50% of posts. Talking head earns the best engagement (4.6%).
Do more of this
- Relatability hook5.0%29% of posts
- Reaction, duet or stitch5.0%2% of posts
- Transformation Promise hook4.8%20% of posts
Skip this
- Slideshow or carousel1.7%8% of posts
- Vlog or day in the life3.4%2% of posts
- Curiosity hook3.5%26% of posts
Median engagement rate; this trend averages 4.2%.
Posts to learn from
The posts that beat this trend's engagement, and how they were made.
Talking headRelatability hook
Talking headTransformation Promise hook
2.0M392.2k5087.0k20.00%
Talking headTransformation Promise hook
1.1M218.0k3811.8k20.00%
Tutorial or demoTransformation Promise hook
1.4M221.8k65210.1k16.60%
Tutorial or demoRelatability hook
905.1k138.4k7397.2k16.20%
Tutorial or demoRelatability hook
754.6k116.4k3495.2k16.20%
Who to work with
iamveronicac@iamveronicac23Mviews
Braids_by_Neema@braidsbyneema11Mviews
Oyinn Abdul@oyinnabdul6.5Mviews
Alexis.B🧚🏾♀️@_olubolade.e5.8Mviews
stylebyelfin@stylebyelfin4.7MviewsBrands in the conversation
YWigs Official
45 posts
I See Hair
21 posts
YG Wigs
19 posts
ELFIN HAIR
16 posts
OQ HAIR STORE
15 posts
Amazon
14 posts
Ula Hair
12 posts
Luvme Hair
11 posts
What people ask
What is it13
- What are you doing as a work?
- What do you mean by your ceiling quick?
- What are you waiting for?
How to use it11
- How many pieces can I add to each braid?
- How many inches is this?
- How many inches would y'all say her natural hair is?
Comparisons5
- Do let me know which one is your favorite among these?
- Which one is your favorite?
- Which one do you like better?
Where to get it3
- If y'all want to purchase [the hair]?
- so i went to the african braiding shop to see what the hype was REALLY giving lol
- Where is the other pack?
Timeline and results3
- Before you swipe, guess how long this took
- How long do you wear your Miracle Knots braids for????
- I just wonder how long this hair is going to last?
Price and cost3
- Ask your client how much baby hairs they want out?
- I want y'all to guess how much this hair costed per pack.
- Ask your client how much baby hairs they want out and leave that out first.
Get this report for your own brand
buzzabout reads real conversations across TikTok, Reddit, X, Instagram, LinkedIn, and YouTube and turns them into post ideas like these.
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