1.5M209.1k2858.3k14.50%
Beauty trends
Shark CryoGlow on TikTok: What People Are Saying and Why It Is Growing
Shark CryoGlow is habit-first skincare; multi-week proof lands, under-eye buzz is crowded and credential dumps underwhelm.
Last 4 weeks
+28%
Google searches vs the 8 weeks before
Total social media mentions
~17K
TikTok, last 12 months
Views
~160M
Search, last 12 months
What people post about
Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 2.0%.
Post this
Three ideas built from the angles, formats and hooks that work for this trend.
1
See an example · 510K views ↗
My eight minute hands free morning reset
Open with robe and coffee; mask on during journaling and emails; quick controller close up; end showing portability commuting or traveling.
Vlog or day in the lifeRelatability hookDaily routine fit
See an example · 510K views ↗2
What changed after four weeks
Time stamped check ins at start, week two, week four; same lighting and angle; voiceover explains consistency and how they structured sessions.
Voiceover with b-rollCuriosity hookMulti week progress
3
Hormonal breakout game plan
Open asking viewers about breakouts; demo cleanse, blue mode, eight minute session, moisturize; add on screen habit tracker and post session thoughts.
Tutorial or demoQuestion hookAcne blemish care
How to post it
Talking head dominates at 35% of posts. Tutorial or demo earns the best engagement (2.7%).
Do more of this
- Voiceover with b-roll3.5%2% of posts
- Tutorial or demo2.7%13% of posts
- Skit or POV2.7%3% of posts
Skip this
- Shock hook0.8%3% of posts
- Slideshow or carousel1.4%3% of posts
- Product showcase or unboxing1.6%26% of posts
Median engagement rate; this trend averages 2.0%.
Posts to learn from
The posts that beat this trend's engagement, and how they were made.
OtherRelatability hook
Product showcase or unboxingRelatability hook
147.4k15.8k2837011.00%
Vlog or day in the lifeRelatability hook
514.2k51.3k1201.1k10.20%
Product showcase or unboxingRelatability hook
210.5k19.3k149339.60%
Vlog or day in the lifeCuriosity hook
112.5k10.4k1712249.60%
Skit or POVShock hook
1.5M118.9k1.0k19.0k9.30%
Who to work with
Alix Earle@alixearle11Mviews
hannah brot 👼🏼@hannah_brot11Mviews
heidi klum@heidiklum11Mviews
Mackenzie William@mackenziewc10Mviews
Marvin Brooks@marvinbrxxks8.6MviewsBrands in the conversation
Shark Beauty
257 posts
Shark Beauty UK
22 posts
Costco
17 posts
Shark Ninja
13 posts
Shark Home
7 posts
CryoGlow Clinic
5 posts
Shark Cyro Glow
5 posts
Omnilux
4 posts
What people ask
Does it work15
- Is it worth it?
- How do you like the final result?
- Was it worth it ?
What is it14
- What things have I been grateful for after the day?
- What do you think of this device?
- what is going on in there???
How to use it9
- Why do I use it in the mornings?
- Want to know how to use the new CryoGlow Clinic Face + Body system?
- How does a completely ordinary product suddenly become the thing everyone wants?
Price and cost8
- What do you mean it's way cheaper To buy the Shark mask now and The stand is included!!
- Is anybody else seeing the price of the Shark CryoGlow because the price I'm seeing especially with vouchers is insane?
- The Price / Vouchers!?
Where to get it8
- I don't know about you, when I'm buying something like this, I want to see results?
- Where did I find my charging base for my CryoGlow mask?
- Schau mal, ob der Preis im TikTok Shop noch so gut ist?
Timeline and results2
- So if you guys have one, tell me how long that you're supposed to wear it?
- I don't even know how long.
Get this report for your own brand
buzzabout reads real conversations across TikTok, Reddit, X, Instagram, LinkedIn, and YouTube and turns them into post ideas like these.
Research your own topic