5.7M975.5k3452.5k17.20%
Beauty trends
Reale Actives on TikTok: What People Are Saying and Why It Is Growing
A founder-fueled skincare drop where launches win; audiences want simple how to and proof, while founder chatter under-engages.
Last 4 weeks
6.9x
Google searches vs the 8 weeks before
Total social media mentions
~61K
TikTok, last 12 months
Views
~270M
Best post this month
23K
Search, last 12 months
What people post about
Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 4.4%.
Post this
Three ideas built from the angles, formats and hooks that work for this trend.
1
See an example · 7.4M views ↗
POV: Calm the Chaos
POV before a meeting; show AM routine applying Go Calm on clean skin, then moisturizer; texture closeups, mirror cuts, step labels.
Skit or POVRelatability hookGo Calm serum
See an example · 7.4M views ↗2
See an example · 1.2M views ↗
Drop Day Mystery Unboxing
Countdown restock teaser; blind wrap bundle, unbox with timer overlay; reveal kit components and textures; end with signup screen and calendar.
Product showcase or unboxingCuriosity hookLaunches and restocks
See an example · 1.2M views ↗3
60 Second Core Routine
Open with story: rooftop routine; demo cleansing balm, gel cleanser, mandelic serum, moisturizer; show textures on fingertips; label steps; wipe transitions.
Tutorial or demoStory Opening hookCore four step regimen
How to post it
Talking head dominates at 41% of posts. Product showcase or unboxing earns the best engagement (5.1%).
Do more of this
- Product showcase or unboxing5.1%14% of posts
- Tutorial or demo5.0%16% of posts
- Relatability hook5.0%30% of posts
Skip this
- Slideshow or carousel2.3%7% of posts
- Social Proof hook3.5%6% of posts
- Transformation Promise hook3.8%9% of posts
Median engagement rate; this trend averages 4.4%.
Posts to learn from
The posts that beat this trend's engagement, and how they were made.
OtherCuriosity hook
Product showcase or unboxingCuriosity hook
1.2M198.1k3431.7k16.70%
Talking headCuriosity hook
410.8k64.4k648815.70%
Voiceover with b-rollRelatability hook
352.5k54.1k12890815.60%
Skit or POVRelatability hook
7.4M1.1M3.8k19.2k15.20%
Talking headCuriosity hook
2.6M362.6k3651.6k14.00%
Who to work with
reale actives@realeactives21Mviews
katelyn ˣᴳ@xochobsessed5.7Mviews
Ashtin Earle@ashtinearle4.8Mviews
hotmessclipz@hotmessclipz3.8Mviews
GRACE@gracelamarr3.1MviewsBrands in the conversation
Alix Earle
51 posts
Rhode
9 posts
Kiehl's
7 posts
Rhode skin
6 posts
CeraVe
6 posts
Medicube
5 posts
Canon
4 posts
Caudalie
4 posts
What people ask
What is it40
- What do you guys think?
- What are your thoughts?
- What about the New Zealand Prime Minister with it, did this or whatever?
How to use it17
- How many licks does it take to get to the center of the Tootsie Pop?
- How do you do this?
- how often can I use Go Calm?
Where to get it10
- What's your order number?
- What do you think of Reale Actives, would you buy Alix Earle’s brand?
- Even if you were iffy about buying the entire line, this would be the one product I'd say you need to get?
Does it work8
- Is it worth it?
- How effective is it really?
- Is Reale Actives worth it?
Price and cost6
- Like how much humor versus sexy versus...
- We're going to see how much I can get off with one swipe?
- How much you use, one twist or two?
Comparisons4
- How's it feel being the person throwing the event instead of just attending it like you normally are?
- Now which one should you pick if you are in the market for an azelaic acid serum?
- Could this be a Reale Actives dupe at $21 versus $28?
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buzzabout reads real conversations across TikTok, Reddit, X, Instagram, LinkedIn, and YouTube and turns them into post ideas like these.
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