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Beauty trends
Hair Perfume on TikTok: What People Are Saying
Hair perfume is performance-led fragrance: sillage hacks and layering win attention, while simple how-tos and gourmand notes are underserved yet steadily engaged.
Last 4 weeks
-7%
Google searches vs 20 Jul to 1 Sep
Total social media mentions
~4M
TikTok, last 12 months
Views
~230M
on posts about this trend
Best post this month
1.3M
views · watch it ↗
Search, last 12 months
What people post about
Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 2.8%.
Post this
Three ideas built from the angles, formats and hooks that work for this trend.
1
See an example · 220K views ↗
Scent Halo Layering Demo
Demo hairbrush misting, strand marinating, and targeted spritzing; layer hair mist, matching lotion, and EDP; film pass-by reactions and comment shoutouts.
Tutorial or demoEmotional Trigger hookSillage longevity
See an example · 220K views ↗2
See an example · 130K views ↗
Smell Expensive POV Faceoff
POV night out with compliments. Cut designer hair perfume versus budget dupe layered via brush. Add price-to-performance captions and quick blind sniff.
Skit or POVRelatability hookLuxury prestige
See an example · 130K views ↗3
See an example · 79K views ↗
Gourmand Hair Mist Moodboard
Carousel of cozy hair-dessert mists: toasted vanilla, salted caramel, pistachio latte. Pair with body cream and film wafting moments in slow motion.
Slideshow or carouselCuriosity hookGourmand
See an example · 79K views ↗How to post it
Talking head dominates at 53% of posts. Tutorial or demo earns the best engagement (3.8%).
Do more of this
- Emotional Trigger hook5.2%2% of posts
- Tutorial or demo3.8%8% of posts
- Slideshow or carousel3.3%6% of posts
Skip this
- Bold Claim hook2.4%3% of posts
- Product showcase or unboxing2.4%22% of posts
- Transformation Promise hook2.5%3% of posts
Median engagement rate; this trend averages 2.8%.
Posts to learn from
The posts that beat this trend's engagement, and how they were made.
Vlog or day in the lifeRelatability hook
Product showcase or unboxingRelatability hook
229.0k26.9k1701.0k12.30%
Product showcase or unboxingRelatability hook
79.1k9.4k1935312.30%
Product showcase or unboxingCuriosity hook
216.1k24.9k931.0k12.00%
Product showcase or unboxingRelatability hook
126.3k13.7k871.2k11.80%
Tutorial or demoRelatability hook
673.7k77.9k14596311.70%
Who to work with
Amaya🩰🍒💕🫧@amayaelizabeth_76Mviews
Marissa Lanae@marissalanae114Mviews
Lanayasiz@lanayasiz11Mviews
lucy@loverlucylol7.5Mviews
Kérastase Indonesia@kerastase.indonesia4.9MviewsBrands in the conversation
Kitsch
119 posts
Gisou
39 posts
Kérastase
35 posts
Rituals Cosmetics
27 posts
THE OUAI
15 posts
WHIPPED GLOBAL
13 posts
Sephora
12 posts
Parfums de Marly
12 posts
What people ask
What is it24
- What is that smell?
- You want to know the two hair fragrances you need to combine right now?
- What are you wearing?
Does it work9
- Did you know your hair holds scent better than your skin?
- Have you tried the Kerastase Le Parfum, what are your thoughts?
- Have you smelled this yet?
How to use it8
- how does your hair always smell amazing?
- how to smell like that girl
- Are you adding this to your everyday ritual or keeping it for special moments?
Comparisons6
- are we using hair perfume now or are we still spraying regular perfume in our hair?
- Which Gisou hair perfume is for you?
- Which hair perfumes smell good and have multiple hair benefits?
Safety and side effects5
- Why can I not use it on my skin?
- Why can't I use my regular perfume as my hair perfume?
- Now Kérastase, this on my natural hair, really?
Timeline and results2
- how does your perfume scent last so long?
- You know sometimes there's some fragrances it does take a while for the layers to settle and for you to actually be able to identify the notes?
Searched on Google
Is hair perfume good for your hair?
On TikTok, creators frame hair perfume as scent-performance content. They present hair as a strong scent carrier and demo sillage and layering, but posts focus on smell and visuals, not on hair health, safety, or whether it is good for hair.
What is the best smelling hair perfume?
TikTok creators compare favorites across luxury, gourmand, fresh, beach, and oud themes. Posts feature brands like Kitsch, Gisou, Kérastase, Rituals, Ouai, WHIPPED GLOBAL, Lush, and Sephora, but they do not establish a single best smelling pick.
How do you perfume your hair?
Creators post tutorials and quick demos that layer fragrance in hair, test sillage, and show odor-refresh proof tests against smoke, sweat, or kitchen smells. The content shows methods and performance, not step-by-step instructions.
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