Beauty trends
Sep 30, 2026HairTikTokSteady

Hair Perfume on TikTok: What People Are Saying

Hair perfume is scent-performance content; creators prove sillage and layering while clean themes crowd feeds, leaving openings for odor fixes and mechanics.

Last 4 weeks

-10%

Google searches vs the 8 weeks before

Total social media mentions

~4M

TikTok, last 12 months

Views

~230M

Search, last 12 months

What people post about

Long scent trail39% of posts3.6% above averageOpeningExample ↗
Odor fix refresh12% of posts3.4% above averageOpeningExample ↗
Luxury vs dupes11% of posts3.2% above averageProvenExample ↗
Nourishing hair perfume4% of posts1.7% below averageEmergingExample ↗
Fresh clean scents6% of posts0.7% below averageCrowdedExample ↗
Oud hair perfume6% of posts2.1% below averageCrowdedExample ↗
Gourmand hair scents8% of posts2.8% averageSkipExample ↗
Multi use fragrances8% of posts2.7% averageSkipExample ↗
Beachy hair scents7% of posts1.8% below averageSkipExample ↗

Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 2.9%.

Post this

Three ideas built from the angles, formats and hooks that work for this trend.

1

Build a lasting hair scent halo

Show: mist hairbrush, brush through, then target ends and underlayers; layer matching lotion plus EDP to build a floating scent halo.

Tutorial or demoQuestion hookLong scent trail
2

Gym to brunch hair refresh

B roll: post workout or cooking hair; section, mist mid lengths and nape; brush through and tuck hair to lock in scent.

Voiceover with b-rollEmotional Trigger hookOdor fix refresh
3

Can dupes beat designer hair mists?

Show price cards, then blind sniff test on hair swatches; reveal picks and what each nails for sillage versus softness.

Slideshow or carouselRelatability hookLuxury vs dupes

How to post it

Talking head dominates at 51% of posts. Tutorial or demo earns the best engagement (3.8%).

Talking head51% of posts · 2.9% ER
Most used
Product showcase or unboxing22% of posts · 2.4% ER
Tutorial or demo9% of posts · 3.8% ER
Best ER

Do more of this

  • Emotional Trigger hook5.2%2% of posts
  • Tutorial or demo3.8%9% of posts
  • Voiceover with b-roll3.4%4% of posts

Skip this

  • Bold Claim hook2.4%3% of posts
  • Transformation Promise hook2.4%3% of posts
  • Product showcase or unboxing2.4%22% of posts

Median engagement rate; this trend averages 2.9%.

Posts to learn from

The posts that beat this trend's engagement, and how they were made.

Vlog or day in the lifeRelatability hook
Talking headQuestion hook
Talking headBold Claim hook
Product showcase or unboxingRelatability hook
Product showcase or unboxingRelatability hook
Product showcase or unboxingCuriosity hook

Who to work with

Amaya🩰🍒💕🫧@amayaelizabeth_76MviewsMarissa Lanae@marissalanae114MviewsLanayasiz@lanayasiz11Mviewslucy@loverlucylol7.5MviewsKérastase Indonesia@kerastase.indonesia4.9Mviews

Brands in the conversation

What people ask

What is it25

  • What is that smell?
  • What do we think?
  • What are you wearing?

Comparisons11

  • Which one is your favorite?
  • Did you know your hair holds scent better than your skin?
  • Which one to get?

How to use it5

  • how do you always smell so edible
  • how does your hair always smell amazing?
  • how to smell like that girl

Price and cost5

  • Why did I pay full price?
  • how affordable?
  • Who needs Color Wow prices when Five Below got me shining for $5??

Where to get it3

  • Have you ordered yours yet?
  • Where are my Super Milk lovers?

Safety and side effects1

  • So tell me, another bottle of Side Effect, how you know I needed this?

Get this report for your own brand

buzzabout reads real conversations across TikTok, Reddit, X, Instagram, LinkedIn, and YouTube and turns them into post ideas like these.

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