114.7k13.6k6.9k3.7k21.10%
Beauty trends
DIME Perfume on TikTok: What People Are Saying and Why It Is Growing
Gourmand scents beat clean talk; TikTok wants clear scent IDs and shopping paths, not generic performance claims.
Last 4 weeks
+73%
Google searches vs the 8 weeks before
Total social media mentions
~110K
TikTok, last 12 months
Views
~45M
Best post this month
Search, last 12 months
What people post about
Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 1.2%.
Post this
Three ideas built from the angles, formats and hooks that work for this trend.
1
See an example · 440K views ↗
Pistachio Cashmere Cloud
B roll of pistachios, candied pear, white chocolate; spritz on pulse points and knit; on screen notes; end with Ulta bag.
Voiceover with b-rollEmotional Trigger hookPistachio vanilla cashmere
See an example · 440K views ↗2
What Does Fizzy Smell Like?
Demo scent map: label sparkling lemonade, pomegranate, red berries, passionfruit, peach, gardenia, vanilla musk; compare on skin versus scarf, then final verdict.
Tutorial or demoCuriosity hookFizzy fruity gourmand
3
See an example · 20K views ↗
POV: Pistachio Gelato Girl
POV skit in Ulta: friend sniffs strip, guesses warm pistachio, white chocolate, cashmere musk; cut to checkout with travel duo for gifting.
Skit or POVRelatability hookPistachio vanilla cashmere
See an example · 20K views ↗How to post it
Talking head dominates at 60% of posts. Voiceover with b-roll earns the best engagement (4%).
Do more of this
- Voiceover with b-roll4.0%5% of posts
- Emotional Trigger hook1.9%4% of posts
- Curiosity hook1.6%33% of posts
Skip this
- Bold Claim hook0.4%3% of posts
- Transformation Promise hook0.5%3% of posts
- Slideshow or carousel0.9%4% of posts
Median engagement rate; this trend averages 1.2%.
Posts to learn from
The posts that beat this trend's engagement, and how they were made.
Voiceover with b-rollCuriosity hook
Talking headCuriosity hook
157.9k13.2k3.2k5.1k13.60%
Vlog or day in the lifeCuriosity hook
441.1k49.3k721.8k11.60%
Talking headCuriosity hook
5.3M553.2k1.0k2.9k10.50%
Talking headRelatability hook
19.9k1.4k5617.50%
Talking headCuriosity hook
20.2k1.4k6487.30%
Who to work with
HALEYYBAYLEE@haleyybaylee5.3Mviews
StylesByBell@cherisa.bell3.5Mviews
Shelby@shelbylgettys2.5Mviews
Erica M.@officialericaaam1.7Mviews
K A I T@kaitnicholexo1.3MviewsBrands in the conversation
Dime Beauty Co.
316 posts
Ulta Beauty
27 posts
Ulta
14 posts
7 Summers
11 posts
LATTAFA USA
9 posts
Sol de Janeiro
5 posts
Sephora
4 posts
Bath & Body Works
4 posts
What people ask
What is it29
- What are you wearing?
- what is that
- What your DIME fragrance says about you?
Comparisons6
- Is there anything better than a weeknight date night?
- Which one are you layering FIRST?
- Which one are you reaching for first?
Price and cost4
- If you've been wanting to try the Dime perfumes but you just cannot justify the price?
- Do you like to smell expensive?
- What do you mean it smells this good without the price tag?
Where to get it3
- where are my other vanilla scent girlies at?
- Should you buy Louis Vuitton L’immensite for $370 or should you save $340 and pick up Immense by Alt?
- Would you buy any of them?
How to use it3
- How does your perfume run out so fast?
- How to smell nice but not strong?
- how often in real life does somebody actually ask you about your perfume or compliment your perfume or tell you that you smell good?
Safety and side effects1
- If you did not know Dime Beauty is non-toxic and safe for your hormones?
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buzzabout reads real conversations across TikTok, Reddit, X, Instagram, LinkedIn, and YouTube and turns them into post ideas like these.
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