Beauty trends
Sep 30, 2026FragranceTikTokSteady

DIME Perfume on TikTok: What People Are Saying

DIME perfume is gourmand daydreams sold as clean: summer desserts win attention while store runs and sampling drive real excitement.

Last 4 weeks

+9%

Google searches vs 26 Jul to 29 Aug

Total social media mentions

~110K

TikTok, last 12 months

Views

~32M

on posts about this trend

Search, last 12 months

What people post about

I love your smell8% of posts1.3% above averageOpeningExample ↗
7 summers18% of posts1.1% above averageProvenExample ↗
Stay awhile pistachio15% of posts1.5% above averageProvenExample ↗
Where to buy10% of posts0.9% averageProvenExample ↗
Boutique scents3% of posts0.9% averageEmergingExample ↗
Scent performance22% of posts0.8% below averageCrowdedExample ↗
Clean ingredients13% of posts0.8% below averageCrowdedExample ↗
Men's cologne11% of posts0.7% below averageCrowdedExample ↗

Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 0.9%.

Post this

Three ideas built from the angles, formats and hooks that work for this trend.

1

How I Wear 7 Summers

Film pulse point routine layering lightweight body oil then 7 Summers, closeups in golden light, finishing with hair and sweater spritz.

Tutorial or demoCuriosity hook7 summers
2

POV: They Lean In

POV hugs from friends, cut with fizzy lemonade and red berries, whispering I Love Your Smell, Baby as your easy daytime spritz.

Skit or POVEmotional Trigger hookI love your smell
3

What Does Pistachio Smell Like?

Voiceover asks what toasted pistachio smells like while b-roll shows dessert case, an Ulta tester strip, and a cozy cashmere sweater spritz.

Voiceover with b-rollCuriosity hookStay awhile pistachio
Example TikTok post by @sorayaskincaresSee an example · 110K views ↗

How to post it

Talking head dominates at 62% of posts. Product showcase or unboxing earns the best engagement (1%).

Talking head62% of posts · 0.9% ER
Most used
TikTok post by @shelbylgettys: plus it’s clean & non toxic OKAY. 🥵TikTok post by @officialericaaam: Stay Awhile by @DIME Beauty is the kind of scent that doesn’t just smell good… it gives…
Product showcase or unboxing20% of posts · 1% ER
Best ER
TikTok post by @kila.not.keela: Dime No.1 Men’s CologneTikTok post by @leahfrzr: everyday clean summer perfume ☀️ @DIME Beauty
Slideshow or carousel4% of posts · 0.9% ER
TikTok post by @layeredluxury3: If you’ve been curious about DIME fragrances, THESE are the five I’d start with-but of…TikTok post by @itsalexischristine: #dimebeauty #perfume #vanillaperfume #vanillagirl #fragrancetok @DIME BeautyTikTok post by @athomewith_chelsea: My first ever Dime perfume and I went with “I love your smell, baby” and it’s PERFECT 🥰.…

Do more of this

  • Emotional Trigger hook1.5%4% of posts
  • Curiosity hook1.4%31% of posts
  • Voiceover with b-roll1.2%4% of posts

Skip this

  • Bold Claim hook0.4%4% of posts
  • Transformation Promise hook0.5%3% of posts
  • Relatability hook0.8%38% of posts

Median engagement rate; this trend averages 0.9%.

Posts to learn from

The posts that beat this trend's engagement, and how they were made.

Voiceover with b-rollCuriosity hook
Vlog or day in the lifeCuriosity hook
Talking headBold Claim hook
Product showcase or unboxingCuriosity hook
Talking headCuriosity hook
Talking headRelatability hook

Who to work with

StylesByBellStylesByBell@cherisa.bell3.5MviewsShelbyShelby@shelbylgettys2.5MviewsErica M.Erica M.@officialericaaam1.7MviewsSayeh SoltaniSayeh Soltani@sayehsoltani1.1MviewsKayte PortilloKayte Portillo@kayteportillo930Kviews

Brands in the conversation

What people ask

What is it14

  • what is that
  • Can I put my finger on the citrus part of it?
  • Raspberry, creamy coconut & jasmine in one bottle?

Safety and side effects6

  • Can you recommend a non-toxic perfume?
  • You want your man to smell good without the icky ingredients?
  • If you did not know Dime Beauty is non-toxic and safe for your hormones?

How to use it5

  • Traveling with perfume?
  • What's somewhere that you guys would wear this fragrance?
  • You think I’m one in the purse, one goes in the car?

Does it work3

  • So let's try them together and see if they're actually worth the hype?
  • I don't know if people are raving about Dime perfumes like for good reason or if they're just... I don't know.
  • Is it super loud?

Where to get it3

  • Did y'all also just sell perfect to put in your car or your purse and just have with you?
  • now you don't have to choose just one scent for a gift?
  • Dime @ TJ Maxx again??

Comparisons3

  • Fresh & clean or sweet & cozy?
  • I don't know which one I like better, this one or the first one?
  • If the clean beauty brand Dime can make a perfume that smells this good and lasts this long on me, why are all the other ones not making clean…

Searched on Google

What is the most popular DIME perfume scent?

Creators most often feature 7 Summers (warm coconut), with strong interest also shown for Stay Awhile (pistachio gourmand) in the analyzed posts.

Why is DIME Beauty so popular?

Creators and viewers engage with gourmand notes (pistachio, fizzy lemonade), clear scent IDs, price context, and where to buy; posts also mention clean formulation, and short voiceover b-roll explainers show higher engagement.

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