1.9k146
Marketing trends
Demand Creation on LinkedIn, X and Reddit: What People Are Saying and Why It Is Growing
Demand creation is strategy sold as ops: audiences reward category and pipeline thinking, while content IP and early discovery grab the views.
Last 4 weeks
21x
Google searches vs 20 Jul to 2 Sep
Total social media mentions
~150K
X and Reddit, last 12 months
Views
~7.1M
on posts about this trend
Best post this month
88K
views · read it ↗
Search, last 12 months
What people post about
Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 1.4%.
Post this
Three ideas built from the angles, formats and hooks that work for this trend.
1
See an example · 67K views ↗
Design Your Category POV Today
Share a concise narrative with 95/5 framing, problem reframe, enemy, and name; ask for critiques in comments.
Link shareBold Claim hookCategory design strategy
See an example · 67K views ↗2
Fix Your Pipeline Architecture Live
Screen share CRM to show lifecycle definitions, OCR hygiene, SAL to SQL rules, and the RevOps dashboard governing pipeline coverage.
VideoDirect Address hookRevenue pipeline system
3
Signals To Meetings Step by Step
Outline Tiering, signal sources, routing rules, and SDR talk tracks; include an anonymized dashboard snapshot and a fast rollout plan.
How-to or listicleSocial Proof hookSignal based outbound
See an example · 13K views ↗How to post it
News or announcement dominates at 21% of posts.
News or announcement
Most used
MJ SmithOpening a big role at CoLab today: VP of Demand Gen (fully remote - USA or Canada). Here's why I think it's the most exciting DG role in B2B SaaS 👇 Momentum:…@sharma_viewsTHIS IS WHAT ACTUAL WOMEN EMPOWERMENT LOOKS LIKE 🔥 From July 1, Punjab women will receive three months’ money at once. Rs 3,000 to Rs 4,500 for every woman in…@googleanalyticsA new report just launched! ✨ Go beyond last click with the Conversion Attribution Analysis report - see how your demand creation media is driving your wins.…
Question or discussion
Hot take or opinion
@arampellThe payments market is going to massively expand over the next decade because: 1. ANYONE can now build anything digital - AI code creation means exponentially…@lucky_clover001🌞 Happy Sunday! 🍀A nice read on the future of Web3-it's all about the ability to create trusted markets! 🔑 Key trends: 1⃣Deep integration of AI + Web3 2⃣RWA…@amitabhk87India’s gig & quick-commerce economy is consumer-led. 🇮🇳 Gig jobs are set to grow from 7.7M → 23.5M by 2030 - among India’s largest job-creation engines.…
Do more of this
- Urgency hook2.3%2% of posts
- News or announcement2.2%21% of posts
- Link share2.0%7% of posts
Skip this
- Question or discussion0.9%21% of posts
- Question hook1.0%35% of posts
- Data or research share1.2%3% of posts
Median engagement rate; this trend averages 1.4%.
Posts to learn from
The posts that beat this trend's engagement, and how they were made.
Link share
Link shareQuestion hook
55144
How-to or listicleSocial Proof hook
13.3k16320510
Hot take or opinionBold Claim hook
207.0k3.0k116698
News or announcementBold Claim hook
2091721
Personal story or lessonsStory Opening hook
224151
Who to follow
Pierre HerubelLinkedIn220Kviews
Amitabh Kant@amitabhk87210Kviews
aizk ✡️@Aizkmusic180Kviews
Alex Rampell@arampell180Kviews
Co Founder of Searchable.com | Follow for posts on Business, Marketing, Personal Brand & AILinkedIn140KviewsBrands in the conversation
HubSpot
9 posts
Google Ads
9 posts
Meta
9 posts
Salesforce
5 posts
Amazon
4 posts
Perplexity
3 posts
Lovable
3 posts
Netflix
3 posts
What people ask
What is it45
- What ideas keep appearing among the winners?
- What measurable outcomes-net job creation, productive investment, youth absorption-would justify extending or ending any remedial instrument?
- What is left that an on-chain venue can offer?
How to use it18
- How to have good clients in Nepal?
- how do you tell if a new market has real demand or just a lot of online noise?
- How do I create demand for consumer/luxury goods in foreign markets?
Does it work11
- Has anyone made Google Ads work for sub-1,000-search keywords, or did you accept it's a defensive brand channel and move the budget?
- Are they still worth it?
- What are the most effective, faster ways to acquire those very first 50-100 active users without burning a huge budget on paid ads?
Where to get it7
- If a phone this size came from Apple, Samsung, or Google tomorrow, would you buy it?
- What sparks initial buyer awareness, and how do you surface the problem without leading with your solution?
- Where do they come from?
Comparisons4
- which one creates more demand?
- Should we introduce Performance Max (PMax)? Given our B2B nature, is it worth testing PMax or other AI-driven campaigns alongside or instead of our…
- What does this model explain better than a funnel?
Price and cost2
- What is next to be priced 24/7 that has no continuous price today?
- How did you avoid competing purely on price?
Searched on Google
What is the meaning of demand creation?
Demand creation means shaping category understanding and pipeline strategy, packaged as operations; posts show content IP and early-stage market discovery attract views, while signal-led outbound and agentic AI tend to secure more reliable attention.
Can you give me an example of demand creation?
Example: publish short explainers that package category creation, revenue architecture, or institutional programs, then pair them with timely news or announcements to ride higher-engagement formats; people posting report this combo often beats standalone how-tos.
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