Marketing trends
Oct 1, 2026Email and CRMLinkedIn · X · RedditSteady

Website Personalization on LinkedIn, X and Reddit: What People Are Saying

AI-built websites promise magic; audiences engage with ecommerce recommendations and data plumbing while agent hype soaks views with thin interaction.

Last 4 weeks

-16%

Google searches vs 26 Jul to 29 Aug

Total social media mentions

~16K

X and Reddit, last 12 months

Views

~13M

on posts about this trend

Best post this month

80K

views · read it ↗

Search, last 12 months

What people post about

Ecom recommendations15% of posts4.0% above averageOpeningExample ↗
Banking personalization9% of posts2.3% above averageOpeningExample ↗
Consent management8% of posts3.0% above averageOpeningExample ↗
Composable CDP7% of posts3.2% above averageOpeningExample ↗
ABM personalization12% of posts1.8% above averageProvenExample ↗
Adaptive web platforms21% of posts1.4% averageCrowdedExample ↗
Behavioral CRO triggers15% of posts1.1% below averageCrowdedExample ↗
Interactive assessments12% of posts1.1% below averageSkipExample ↗

Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 1.5%.

Post this

Three ideas built from the angles, formats and hooks that work for this trend.

1

Your Recs Engine's Real Bottleneck

Share a mini benchmark: PDP slot CTR shifts from offline LLM distillation and reranking; include latency charts and decision receipt screenshots.

Data or research shareBold Claim hookEcom recommendations
2

Wire Personalization Without Rebuild

Post a seven step diagram to stream key events into CDP, sync CRM traits, and gate experiments behind consent aware data layers.

How-to or listicleCuriosity hookComposable CDP
See an example · 87K views ↗
3

From Generic Site To Account Page

Screen record building a target account page: auto logo swap, pain point blocks, sales rep widget, and dynamic CTA, then show outreach to visit flow.

VideoCuriosity hookABM personalization
Example postSee an example · 3.4K views ↗

How to post it

News or announcement dominates at 16% of posts.

News or announcement16% of posts · 2.4% ER
Most used
@abialeckiIt was a website in the 90s/00s; it's a commerce agent in 2026. Every business will have one (and this time with personalization out of the box). Excited to be…Harry van RossumAfter working with many successful companies that help businesses grow and win in the online world, I’m excited to share that today I’m starting a new chapter…r/reddithelpr/all announcement
How-to or listicle14% of posts · 1.9% ER
@aschwags3This quarter, I’ve closed multiple $1M+ without a slide deck. I’m using a single AI tool. Today, I want to share it, free. After signing, a prospect asked me…@tomcrawshaw01I built a 2-Minute Lead Magnet Factory that researches, creates, and sends personalized decks while I sleep... Most people spend 1-2 hours manually creating…@karpathyFarzapedia, personal wikipedia of Farza, good example following my Wiki LLM tweet. I really like this approach to personalization in a number of ways, compared…
Hot take or opinion13% of posts · 1.4% ER
@RetentionAdamCOLD EMAIL IS DEAD. People doing outbound right now are only sending more emails to fix the exact problems that sending more emails caused. We went the other…Eli SchwartzGoogle just launched the apocalyptic feature that I warned about in my newsletter last September. Personal intelligence in AI Mode is the beginning of the end…Jitendra kumar🚀 How Personalization Will Shape The Future Of Web Design - My Thoughts! The web is changing. Fast. Websites are no longer just digital brochures-they are…

Do more of this

  • Data or research share4.0%5% of posts
  • Video2.7%8% of posts
  • News or announcement2.4%16% of posts

Skip this

  • Transformation Promise hook1.0%4% of posts
  • Question hook1.0%27% of posts
  • Question or discussion1.0%13% of posts

Median engagement rate; this trend averages 1.5%.

Posts to learn from

The posts that beat this trend's engagement, and how they were made.

News or announcementCuriosity hook
How-to or listicleCuriosity hook
VideoCuriosity hook
Case study or resultsSocial Proof hook
Other
Link shareCuriosity hook

Who to follow

BlazeBlaze@browomo2.7MviewsAndrej KarpathyAndrej Karpathy@karpathy1.5MviewsNav ToorNav Toor@heynavtoor100Kviewsadriane schwageradriane schwager@aschwags387KviewsSUZZANESUZZANE@SuzzaneKisia80Kviews

Brands in the conversation

What people ask

What is it35

  • What if the software understood what you wanted… and built the experience around that goal?
  • What's changed isn't just that AI can now pick the right offer per guest.
  • What would make the biggest difference for your website: better personalization, smarter UX, or AI-driven conversion optimization?

How to use it16

  • How should a video-content website handle scalable content discovery and personalization?
  • How to get around this new email requirement??
  • How do you scale 1:1 personalization when your customers are telling you what they want in different ways?

Where to get it11

  • Which leads me to this funny… and somewhat depressing… story in Wired (link in comments) about grandparents buying AI-generated personalized books…
  • Because honestly, who wouldn’t want to grow their shopping cart performance by 50%?
  • Did you buy your own domain and go to town?

Does it work5

  • What are the simplest and most effective methods?
  • Sending emails but not seeing results?
  • Is your B2B personalization strategy delivering real results?

Comparisons4

  • What can you actually do with the tool versus what do you wish you could do?
  • What if your website actually helped drive growth instead of just sitting there looking pretty?
  • Can it also build me comparison pages against my competitors?

Price and cost4

  • How much can your website learn about a customer from a single pause, scroll, or click?
  • For SaaS with Workspace exclusion - how much does this actually affect B2B discovery?
  • Are personalized stationery items worth the extra production cost?

Searched on Google

What are some examples of website personalization?

Examples highlighted include ecommerce product recommendations, B2B account-based personalization, behavioral CRO triggers, interactive user assessments, vertical banking experiences, privacy-first consent management, and setups using composable CDP/CRM.

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