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Marketing trends
Social SEO on LinkedIn, X and Reddit: What People Are Saying
Social SEO is search beyond Google: Google boosts social posts while audiences reward in-app optimization. Execution beats attribution talk.
Last 4 weeks
-9%
Google searches vs 26 Jul to 29 Aug
Total social media mentions
~8K
X and Reddit, last 12 months
Views
~630K
on posts about this trend
Search, last 12 months
What people post about
Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 1.6%.
Post this
Three ideas built from the angles, formats and hooks that work for this trend.
1
See an example · 18K views ↗
Social posts now rank on Google
Show Google's social carousels and GSC platform visibility. Share steps to audit Open Graph and track social impressions via platform properties.
News or announcementCuriosity hookGoogle indexing social
See an example · 18K views ↗2
See an example · 33K views ↗
Write captions like search queries
Demo caption rewrites, spoken keywords, alt-text and bio tweaks. Show transcript-indexed clips winning in Instagram and YouTube search.
How-to or listicleBold Claim hookIn-app SEO metadata
See an example · 33K views ↗3
Stop optimizing for one index
Screen-record people searching on TikTok, Reddit, YouTube, then Google. Compare clicks and intent. End with your Social SEO checklist.
VideoShock hookSearch is decentralized
How to post it
Hot take or opinion dominates at 26% of posts. How-to or listicle earns the best engagement (2%).
Hot take or opinion
Most used
@0xfelliuholy sh*t, someone just turned a whole marketing department into 8 Grok Bots every builder can steal the whole stack 120 skills across narrative, SEO/GEO,…r/AskMarketingWhat are the actual new marketing strategies working in 2026 besides Social SEO?Neil PatelYour social content isn’t just for social anymore. AI systems like ChatGPT and Perplexity don’t rely only on Google. They pull answers from places people…
How-to or listicle
Best ER
Aashmika Varma5 years ago I started my YouTube page and had no idea what SEO was. Today, my most popular video ranks #1 on Google. Search Engine Optimisation (SEO) at its…Eileen KwokWe spend SO much time proving social can drive revenue but overlook how we’re influencing search 🤨 Because here’s the thing: SEO helps people find you. AEO…Chase NewsomInstagram's latest 2026 algorithm updates have officially been released 💪 Most people are still chasing likes and hashtags when the real game on Instagram is…
News or announcement
Chris LongSEO News: Google is integrating social media posts A LOT more into search. Twitter, LinkedIn + Threads all saw +100% visibility lifts in October. So this is my…@KorayGuburAfter Google announced the integration of social channels into Search Console, the distinction between web entities and websites has become more visible than…Annie-Mai HodgePOV: you’re about to be SO sick of me 🙂↕️🎙️🩷💐 Somehow managing to raise a little human, plus launch a new social media SEO workbook with HubSpot, appear on…
Do more of this
- Shock hook2.5%2% of posts
- How-to or listicle2.0%22% of posts
- Case study or results2.0%3% of posts
Skip this
- Link share0.7%10% of posts
- Question or discussion0.9%6% of posts
- Social Proof hook1.1%2% of posts
Median engagement rate; this trend averages 1.6%.
Posts to learn from
The posts that beat this trend's engagement, and how they were made.
Link shareCuriosity hook
How-to or listicleCuriosity hook
95135123
News or announcementCuriosity hook
3553833
Hot take or opinionShock hook
felliu1d ago
@0xfelliu
6.7k5547
Who to follow
Sabrina Ramonov 🍄LinkedIn180Kviews
Neil PatelLinkedIn60Kviews
Chase NewsomLinkedIn33Kviews
Annie-Mai HodgeLinkedIn28Kviews
Chris LongLinkedIn18KviewsBrands in the conversation
Google Search Console
13 posts
Perplexity
10 posts
Claude
7 posts
Google Business Profile
6 posts
Meta
5 posts
SE Ranking
5 posts
Planable
5 posts
Semrush
4 posts
What people ask
How to use it9
- Are you using MCPs to connect AI visibility metrics directly with their social distribution team?
- Is anyone else bridging search data and social media like this?
- Curious what pairings people are actually running in production rather than in a demo
Does it work9
- Is anyone successfully automating Social SEO yet?
- Do these links provide any direct or indirect SEO benefits?
- Are they considered backlinks by Google, and can they help with rankings, crawling, indexing, brand authority, or referral traffic?
What is it7
- What are the actual new marketing strategies working in 2026 besides Social SEO?
- So for people actually in the space, what are the newer strategies genuinely working right now in 2026?
- How does Google treat URLs that appear on platforms such as LinkedIn, YouTube comments, Facebook posts and comments, X (Twitter) posts, Quora,…
Comparisons5
- Do you actually see value in selling SEO, paid, social, etc. as separate services?
- Do you prefer selling individual services, or have you found more value in getting clients into a more integrated/full-scope strategy?
- Is SEO better than social media?
Where to get it1
- Anyone know of a company/agency that creates a full month of social media content (graphics + SEO captions) for a flat monthly rate?
Timeline and results1
- Are we heading towards an AI slop era like in the old days when people used to put links in blog and forum comments?
Searched on Google
What is SEO social?
Social SEO is search folding into social feeds and into Google results, where structured, step-by-step content outperforms hot takes. Posters on LinkedIn, X, and Reddit report that feeds act like search and Google surfaces social posts, so smart in-app metadata and formats extend reach.
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