5.5k190
Marketing trends
Social SEO on LinkedIn, X and Reddit: What People Are Saying
Social SEO is search folding into feeds and SERPs: practical how-tos win, while AI automation hype drowns under-served basics.
Last 4 weeks
+18%
Google searches vs 20 Jul to 2 Sep
Total social media mentions
~23K
X and Reddit, last 12 months
Views
~11M
on posts about this trend
Best post this month
190K
views · read it ↗
Search, last 12 months
What people post about
Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 1.3%.
Post this
Three ideas built from the angles, formats and hooks that work for this trend.
1
See an example · 33K views ↗
Make social posts rank on Google
Show a step by step checklist: verify profiles, optimize Open Graph previews, use descriptive captions, submit platform properties, track SERP carousels.
How-to or listicleBold Claim hookSocial posts in Google
See an example · 33K views ↗2
Your captions are your keywords
Screen record optimizing LinkedIn post, X thread, Reddit title with natural language keywords, spoken lines in video, alt text, and optimized bios.
VideoCuriosity hookNative search metadata
3
See an example · 14K views ↗
Virality is not demand
Post a contrarian chart showing spike decay vs compounding search traffic, then outline zero click value delivery and branded search lift measurement.
Hot take or opinionQuestion hookEvergreen demand capture
See an example · 14K views ↗How to post it
How-to or listicle dominates at 22% of posts.
How-to or listicle
Most used
@johnrushLearn to be a Solopreneur building b2b micro saas without VC funding for a small niche you understand well. build by using boilerplates, claude code or any…Chase NewsomInstagram's latest 2026 algorithm updates have officially been released 💪 Most people are still chasing likes and hashtags when the real game on Instagram is…@hike_seoGoogle doesn’t just see your website, it sees your entire local signal stack. AI search engines - like ChatGPT, Perplexity, and Claude use your local data to…
Hot take or opinion
Neil PatelYour social content isn’t just for social anymore. AI systems like ChatGPT and Perplexity don’t rely only on Google. They pull answers from places people…Tatiana PreobrazhenskaiaWhy search intent beats social virality long-term Virality is attention. Search intent is demand. Social content spikes when the algorithm allows it. Search…@cgtwtsThis is INSANE, Anthropic ran its marketing with basically one person. Austin lau, a non-technical growth lead, was running paid search, paid social, email,…
Do more of this
- List hook3.8%3% of posts
- How-to or listicle1.9%22% of posts
- Video1.8%9% of posts
Skip this
- Link share0.7%11% of posts
- Relatability hook0.8%3% of posts
- Transformation Promise hook0.8%2% of posts
Median engagement rate; this trend averages 1.3%.
Posts to learn from
The posts that beat this trend's engagement, and how they were made.
Personal story or lessonsCuriosity hook
Question or discussionQuestion hook
10.2k454
News or announcementBold Claim hook
429.2k4.8k4.5k411
Case study or resultsCuriosity hook
144.9k1.4k1.7k147
How-to or listicleCuriosity hook
95135123
Hot take or opinionBold Claim hook
316255
Who to follow
Umesh Kumar@itsumeshk2.4Mviews
CG@cgtwts1.1Mviews
Vaibhav Sisinty@VaibhavSisinty990Kviews
Hike SEO@hike_seo790Kviews
Romain Torres@rom1trs430KviewsBrands in the conversation
Meta
18 posts
Semrush
17 posts
Perplexity
14 posts
Claude
13 posts
Google Search Console
12 posts
Google Business Profile
10 posts
Google Ads
10 posts
WordPress
9 posts
What people ask
What is it39
- What would you guys recommend doing to grow a website like this organically?
- What’s your biggest digital challenge?
- What’s actually bringing you leads right now - SEO, social media, ads, or outreach?
How to use it12
- How do I grow it?
- How does Google treat URLs that appear on platforms such as LinkedIn, YouTube comments, Facebook posts and comments, X (Twitter) posts, Quora,…
- How do you decide which marketing channel to invest in?
Comparisons11
- Is SEO better than social media?
- Which one is holding your business back?
- Which one has been working well for you?
Does it work9
- Agar aapka bhi business Google ke top three search result mein nahi aa raha hai na to boss aap apne customer ke liye invisible ho.
- which channel is currently giving best results and what type of business are you using it for?
- how does it work?
Where to get it7
- What is "higher level" and where does one gain this ability?
- When someone asks LLMs a question, where is that answer actually being pulled from?
- Do these links provide any direct or indirect SEO benefits?
Price and cost4
- Is $19 AUD the right price or still too high?
- How much would you charge for SEO & Social media & Website ?
- Well, how much money should I be putting into Google?
Searched on Google
What is SEO social?
Social SEO is search folding into social feeds and into Google results, where structured, step-by-step content outperforms hot takes. Posters on LinkedIn, X, and Reddit report that feeds act like search and Google surfaces social posts, so smart in-app metadata and formats extend reach.
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buzzabout reads real conversations across TikTok, Reddit, X, Instagram, LinkedIn, and YouTube and turns them into post ideas like these.
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