4.0k97689
Marketing trends
WhatsApp Ads on LinkedIn, X and Reddit: What People Are Saying
WhatsApp ads land in Updates; backlash gets loud, but native placement explainers and in-chat commerce are the quiet win.
Last 4 weeks
-4%
Google searches vs 26 Jul to 29 Aug
Views
~2.1M
on posts about this trend
Search, last 12 months
What people post about
Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 1.4%.
Post this
Three ideas built from the angles, formats and hooks that work for this trend.
1
See an example · 6.8K views ↗
Steal This CTWA Build
Screen-record Ads Manager setup: Messages objective, prefilled greeting, Instant Form bridge, WhatsApp number field, auto-replies, and handoff to CRM.
How-to or listicleSocial Proof hookCTWA campaigns
See an example · 6.8K views ↗2
See an example · 1.8K views ↗
WhatsApp Ads Hit Updates
Post screenshots of sponsored Status and Channels, then break down placements, 9:16 creative guidelines, Updates tab UX, and the privacy notice wording.
News or announcementCuriosity hookWhatsApp native ads
See an example · 1.8K views ↗3
A Day In Chat Commerce
Film a first-person walkthrough: catalog ad to chat, browsing products, in-chat checkout, COD confirmation, abandoned cart nudge, and compliant promotional broadcast.
VideoStory Opening hookChat storefronts
How to post it
Question or discussion dominates at 25% of posts. Hot take or opinion earns the best engagement (1.9%).
Question or discussion
Most used
News or announcement
@moneyacademyKEWhatsApp has quietly started showing ads in Status and Channels from today, while keeping private chats and calls free from ads.@dealztrendzWhatsApp is now introducing ads in Status and Channels. This is the app that once said it would never show ads.@WhatsAppPromoted Channels and ads in Status are available globally now, so you’ll likely start seeing them in the Updates tab if you haven’t yet. These features help…
Hot take or opinion
Best ER
@ariaradnia$META's optionality is insane: → WhatsApp monetization (barely started) → Instagram commerce / TikTok Shop competitor → App Store for Meta Glasses → Sponsored…@iam_chonchol🚨 Remote work was step one. Running your business through chat is step two. Approved inventory + ads on WhatsApp. No laptop.Adinan Sarge🚨 Meta just turned WhatsApp into an ad placement. Most advertisers will misuse it. Because they still think WhatsApp is a support channel or broadcast tool.…
Do more of this
- How-to or listicle4.0%12% of posts
- Social Proof hook4.0%3% of posts
- Story Opening hook2.7%3% of posts
Skip this
- Link share0.4%4% of posts
- Question hook0.9%33% of posts
- Question or discussion0.9%25% of posts
Median engagement rate; this trend averages 1.4%.
Posts to learn from
The posts that beat this trend's engagement, and how they were made.
Hot take or opinionEmotional Trigger hook
VideoCuriosity hook
56.8k1.5k238258
OtherCuriosity hook
19420
News or announcementCuriosity hook
737
Hot take or opinionBold Claim hook
14127
News or announcementCuriosity hook
Bram Van der Hallen7mo ago
1721023
Who to follow
WhatsApp@WhatsApp340Kviews
Moe@moneyacademyKE110Kviews
Adinan SargeLinkedIn59Kviews
DogeDesigner@cb_doge57Kviews
Aria Radnia 🇮🇷@ariaradnia55KviewsBrands in the conversation
Meta
108 posts
WhatsApp Business
18 posts
Google Ads
12 posts
Zalo
3 posts
Shopify
3 posts
Android
2 posts
respond.io
2 posts
360Dialog
2 posts
What people ask
How to use it35
- What can I do to turn this auto reply off?
- Is your business still optimizing only for clicks, or are you optimizing for conversations that can generate revenue?
- Are you using WhatsApp Business for more than just inbound replies?
Does it work17
- If I manually upload a weekly CSV of Whats APP buyers (names/phone numbers) as an Offline Event Set, will it actually improve ad optimization?
- Did it affect your performance
- Is this mainly a creative problem (not scroll-stopping enough)?
Price and cost8
- Which partner and plan are you using, and how much do you actually pay, including extras?
- Or watch ads to send a message?
- do we have to subscribe too whatsapp premium too?
What is it6
- Ads inbetween WhatsApp statuses????
- wtf do you mean I have ads on my WhatsApp?
- WhatsApp Ads?
Timeline and results6
- Whatsapp Premium+ rollout soon?
- No more free msgs on whatsapp in the coming days?
- Have you started noticing ads in WhatsApp Status yet?
Where to get it5
- What country and industry are you running ads in?
- Can anyone recommend any good WhatsApp TV channels that I can use to run ads on WhatsApp?
- Does anyone know if there are any providers that offer a ready-to-use WhatsApp Business API number/account?
Searched on Google
Why am I getting ads on WhatsApp?
Ads are showing up in WhatsApp’s Updates area, specifically Status and Channels; people posting on LinkedIn, X and Reddit report that’s where users are seeing them.
Is it true that WhatsApp is going to have ads?
Posts on LinkedIn, X and Reddit report ads already appearing in Status and Channels within the Updates tab, drawing backlash and headlines.
Get this report for your own brand
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